Brochure Design Analysis

DePuy Spring Creek, LLC Brochure

Next time you’re staying in a hotel, stop by the brochure rack in the lobby. Among the brochures for tours, cool attractions, natural wonders, amusement parks, local restaurants, and historical sites, you might find a slightly out-of-place brochure; one that speaks of elegance, high class, and exclusivity. In the brochure rack you’ll be hard pressed to find a brochure as well designed and beautifully produced as this one.

Appeal

To appeal to the target audience of this brochure, the whole piece has to say, “Epic Fly Fishing!”

Attention Directors

Nature is heavily represented in this brochure, and there are many design elements that were integrated to help accentuate those natural elements and leave the reader with warm feelings.

Motivators

Due to the target market and nature of the product, it was necessary to put pricing on this brochure. Here it was placed very appropriately on the back panel.

The different panels showing the nice design layout.

Click images for a larger view

Inisde with Right Panel Folded Over
Notice the nice crossover design when viewing the first step in unfolding

 

Inside Panels
Nice cross panel presentation with
large good looking and engaging photos

 

Back Panel
Clean and effective

Summary

Excellent professional photography, a clean crisp feel, and a very warm, natural appeal make this elegant brochure really stand out. Look for it next time your travels take you near Yellowstone National Park.

Gate Fold Brochure Design Review

How to use four color printing, unique folds and custom paper to reel in guests at a Montana guest lodge

Customers, getting customers, grabbing their attention–It is safe to say that business owners know with certainty one thing: clients and customers can be finicky, temperamental and easily distracted. How do you grab the attention of a potential customer, hold on to it, and make an impression? One way is through your marketing materials, specifically a brochure. Many businesses count brochures as a key piece in their marketing arsenal, along with their business cards, direct mail pieces like postcards, and of course their websites.

One company that uses brochures to successfully convey the warmth and hospitality of their fly fishing lodge is Yellowstone Valley Lodge, out of Livingston, Montana.

The Brochure

Their brochure, a custom size 9 x 16″ closed gate fold, uses a folded, closed vertical orientation to achieve two things: ease of placement in standard sized brochure racks and a closed gatefold to maximize real estate of the printed piece. At first glance, the size is similiar to most “rack cards” or other tri-fold brochures, but once an interested customer grabs one, they begin to unfold not once, but two more times, revealing pertinent text and compelling photographs.

The Design Elements

This piece also uses an often overlooked component of winning printed pieces – the custom paper stock. Printed on a 65# Neenah Sundance Cover Felt, the look and feel of the paper works well with the subject matter—a Montana lodge providing down-home hospitality in a setting with stunning scenery, great fishing and fantastic food and amenities. This “feel” is enhanced by the softer, textured paper stock, which is reminiscent of a well-worn fishing vest. Also, this stock is made with a minimum of 30% post consumer fiber, adding to the environmentally friendly aspect.

Printing for Less’s customer, Yellowstone Valley Lodge, used a printed background that resembles lightly-worn leather, adding to the richness of the piece, and ultimately, the experience of a stay at the lodge.

The Impact

All of the components of the brochure set the stage for a potential guest at the lodge to start seeing themselves in the photographs, whether casting a fly to rising trout, wildlife viewing in Yellowstone National Park or enjoying the great food and landscapes. This is something that a website cannot do, and coupled with the portability of the piece, makes it a perfect reminder for a potential guest to start booking a trip!

Get Your Own Winning Brochure

Let’s take a look at some of the features this brochure uses to really stand out from the crowd:

Interested in Creating Your Own Winning Brochure?

Adding a brochure to your business’s marketing toolbox is a great way to pull in more customers, and if you are ready to get started, give Printing for Less a call today at 800-930-2423 and speak with one of our Technical Service Representatives and get all of your questions answered, or email us at info@printingforless.com. We can help you with paper selection, fold layout, design and mailing services.

The different panels of the gatefold brochure

Front and back covers

 

Panel spread after opening the brochure

 

Full inside spread

 

Large 3 Panel Brochure Design Review

Can a Brochure Make You Feel Hungry?

Chef de Paris’ brochure stirs the appetite!

Presentation of your product is important with any brochure, but when your product is food, extra special care must be taken to entice the customer rather than repel.

Just like a chef at a fine restaurant knows, the presentation of the food can influence a customer’s perception of taste. Whether your company is a restaurant or a manufacturer of high-quality food products, the images of your cuisine and their surroundings can drive customers to you – or drive them away.

Appeal

Chef de Paris’ products are a critical component to a restaurant’s menu. They can make-or-break a restaurant customer’s dining experience. The brochure must give the restaurant owners confidence in Chef de Paris’ high standards.

• 120# dull cover stock – The thickness of this paper portrays quality and class. Combined with the smooth dull matte finish the brochure shows off crisp printing without sacrificing the ability to easily write on it and circle the items you want to order.
• Paris – Just by saying the word conjures up ideas of the Eiffel Tower, sophistication, cafes and exquisite food. As the reader looks at each picture in this brochure they can trust that the food will be mouth-watering.

Attention Directors

The designers used several techniques to display the food in this brochure.

• Format and Fold – The tri-fold used in this 11 x 25 brochure makes a big impression. Using the large 3-panel brochure format, the designer arranged multiple pictures that are evenly spaced throughout the piece without over crowding the brochure. The three panel brochure makes a cost effective small catalog.
• Images of food – Close up images of the food in the brochure allow the reader to focus on each picture one at a time. By having the close-ups the reader is able to see the perfection and artistry these chefs pride themselves in.
• Colors – Using browns and whites for the background accentuates the vibrant colors of the images making really pop and stand out in the brochure. Your eyes are drawn to the appetizing food as you pick and choose the ones you want to order. The design and colors used in the background of the brochure really highlight the food and makes it the all-star of the brochure.
• Manufacturing – Having a great design is just one step in the process of getting a high-quality, printed brochure. Make sure your printer puts as much time, effort and attention to detail with their printing craft as you do with your design. Also request brochure samples from your printer specific to your topic – food in this case. Can your printer make your food brochure even better than you imagined? Don’t settle for less.

Motivators

Contact information – After opening this tri-fold brochure the first thought for most is how can I get more information? With that in mind, the designer strategically placed the contact information on the inside panel. They also used the back panel underneath the packing information to display their contact information again.

Summary

Displaying photos of delectable treats and appetizers requires a keen eye for details along with the ability to achieve a high perception of quality and class. Chef de Paris accomplished both in their brochure by their paper selection and using close up images of the food allowing the reader to focus on what they would like to order.

The different panels of the 3 panel brochure are used effectively.

2 Panel spread after opening the brochure

 

Back cover showing product information

 

Full inside spread

 

See more Featured Brochure Printing Designs

Half Fold 11×17 Brochure Design Review

Is It a Big Brochure or a Small Catalog?

Island Grove Ag Products Brochure

Need to target a specific group or audience for you next brochure? Informative brochures are a fantastic way to educate your customers about a specific function or product. By laying out the appropriate information, your customers will feel empowered to make the right choice. Island Grove Ag Products took full advantage of advertising their blueberries by providing an informative brochure to their audience. The large 11×17 half fold format serves as a small catalog of their products. By allowing their customers to read and compare the different varieties of blueberries, they can make an educated decision when choosing which berry will work best for them.

The different panels of the 11 x 17 brochure are used effectively.

 Outside panels       

Inside panels

Box Toppers Printing

Don’t send out those pizza boxes and to-go containers without including an attached flyer that will bring your customers back for more. “Box Toppers” provide valuable and affordable real estate to share coupons, information, and new menu items with your customers. Our box toppers come in an array of sizes and finishing options to meet your needs.

We can include peel and stick adhesive for the back for convenience or, if you have a glue tool on site, place your order without the peel and stick option. Either way, Printing for Less will provide the best in quality with vibrant print colors and durable paper stocks, which include Gloss Aqueous Coating at no extra charge or optional high gloss UV Coating. Choose from standard 8.5 x 11 and 5.5 x 8.5 sizes, or we can print pizza box toppers to meet your custom sizing requirements, simply call 800-930-6040 to speak with one of our pre-press experts or request a quote online.

If you have a delivery service, consider using a full menu or tri-fold brochure as your topper. This will provide customers with contact and hours information while letting them see your entire menu. Coupons that encourage sampling popular items on your menu can help generate return business. Pizza box ads get right into the hands of your customers and expose them to your menu offerings long after the initial sale.

Printing for Less runs state of the art Heidelberg Presses that are capable of accommodating extra-large runs. If lower quantities are needed, we can print as few as 250 box toppers on our offset presses or as few as 50 on our high-end digital equipment.

Think outside of the “box topper” with mini menus, brochures, and coupon books that complement the look and design of your pizza box advertising. Incorporate special effects, or foil stamping to increase your reach. Box toppers can help build brand recognition and keep you top of mind with your customers. Printing for Less customer advocates are just a phone call away to answer any file questions and can assist you with any technical or design questions you might have.

Bottle Necker Design

Twisted Vine Wine Bottle Necker

Target

Want your product to stand out from the crowd and give it the attention it deserves? Bottle neckers, bottle neck tags or bottle neck hangers are becoming an increasingly popular point of purchase technique for wine and other beverage producers, and makers of other items sold in bottles such as health, hygiene and food products.

They are great for promotions, coupons, recipes or an inspirational message for your current or potential customers. Bottle neckers create an immediate call to action right at the point of sale. They attract a consumer’s attention to your product, help promote your brand and help communicate who you are to your consumers. They are a key component of a successful wine printing and marketing strategy.

Appeal

• Product Image – The image on the cover is sure to grab your attention. The scenic view of Twisted Vine makes you want to open the piece and see what’s inside. Once the piece is unfolded it showcases the different bottles of wine they offer and includes a description of each.
• Informative – The bottle necker is full of information starting with a note from the owners of the winery about the different wines. The majority of their wines include a rating from Wine Spectator based on taste and quality. They also include their contact information with a picture of themselves adding a personal touch to the piece.
• Paper – The designer chose 80# gloss text which provides a shiny finish for the rich colors in the piece. The paper is about as thick as a magazine page making this piece easy to fold and place on a bottle without being too bulky.

Attention Directors

• Format – This 9.875 x 5″ die-cut wine bottle tag is scored and accordion folded down to 1.75 x 3.5″ giving each panel the ability to showcase a bottle or wine. The flap on the front cover hooks around the bottle neck hanger allowing the piece to close nicely.
• Background – By having a white background the wine bottles stand out on their own so you can focus on the image and description of the wine.

Motivators

The images of all the different wines they offer definitely perks the consumer’s interest and pallet for trying a different wine next time or adding a few more bottles to their shopping cart. Along with the images are brief descriptions of the type of wine and highlighted flavors. Best of all 3 out of the 6 wines scored in the 90s out of a possible 100 points on the Wine Spectator Rating. This score lets the wine connoisseur or wine novice know Twisted Vine offers quality wine they won’t regret purchasing.

Summary

Utilizing bottle neckers to decorate your bottle with information or a promotion will help your brand stand out from the rest and increase sales. By adding a little extra marketing messaging and flare with a bottle neck tag your product will command the attention it deserves. But don’t think they are just for wine or drinks, they can be used for salad dressing, shampoo bottles, medicinals, olive oil, sauce bottles and more.

Call today for a quote on your next project. We can help you come up with a design and presentation that will highlight your products and be cost effective to produce.

Examples of a various bottle necker design presentations and die cutting layouts.