Large 3 Panel Brochure Design Review

Can a Brochure Make You Feel Hungry?

Chef de Paris’ brochure stirs the appetite!

Presentation of your product is important with any brochure, but when your product is food, extra special care must be taken to entice the customer rather than repel.

Just like a chef at a fine restaurant knows, the presentation of the food can influence a customer’s perception of taste. Whether your company is a restaurant or a manufacturer of high-quality food products, the images of your cuisine and their surroundings can drive customers to you – or drive them away.

Appeal

Chef de Paris’ products are a critical component to a restaurant’s menu. They can make-or-break a restaurant customer’s dining experience. The brochure must give the restaurant owners confidence in Chef de Paris’ high standards.

• 120# dull cover stock – The thickness of this paper portrays quality and class. Combined with the smooth dull matte finish the brochure shows off crisp printing without sacrificing the ability to easily write on it and circle the items you want to order.
• Paris – Just by saying the word conjures up ideas of the Eiffel Tower, sophistication, cafes and exquisite food. As the reader looks at each picture in this brochure they can trust that the food will be mouth-watering.

Attention Directors

The designers used several techniques to display the food in this brochure.

• Format and Fold – The tri-fold used in this 11 x 25 brochure makes a big impression. Using the large 3-panel brochure format, the designer arranged multiple pictures that are evenly spaced throughout the piece without over crowding the brochure. The three panel brochure makes a cost effective small catalog.
• Images of food – Close up images of the food in the brochure allow the reader to focus on each picture one at a time. By having the close-ups the reader is able to see the perfection and artistry these chefs pride themselves in.
• Colors – Using browns and whites for the background accentuates the vibrant colors of the images making really pop and stand out in the brochure. Your eyes are drawn to the appetizing food as you pick and choose the ones you want to order. The design and colors used in the background of the brochure really highlight the food and makes it the all-star of the brochure.
• Manufacturing – Having a great design is just one step in the process of getting a high-quality, printed brochure. Make sure your printer puts as much time, effort and attention to detail with their printing craft as you do with your design. Also request brochure samples from your printer specific to your topic – food in this case. Can your printer make your food brochure even better than you imagined? Don’t settle for less.

Motivators

Contact information – After opening this tri-fold brochure the first thought for most is how can I get more information? With that in mind, the designer strategically placed the contact information on the inside panel. They also used the back panel underneath the packing information to display their contact information again.

Summary

Displaying photos of delectable treats and appetizers requires a keen eye for details along with the ability to achieve a high perception of quality and class. Chef de Paris accomplished both in their brochure by their paper selection and using close up images of the food allowing the reader to focus on what they would like to order.

The different panels of the 3 panel brochure are used effectively.

2 Panel spread after opening the brochure

 

Back cover showing product information

 

Full inside spread

 

See more Featured Brochure Printing Designs

Half Fold 11×17 Brochure Design Review

Is It a Big Brochure or a Small Catalog?

Island Grove Ag Products Brochure

Need to target a specific group or audience for you next brochure? Informative brochures are a fantastic way to educate your customers about a specific function or product. By laying out the appropriate information, your customers will feel empowered to make the right choice. Island Grove Ag Products took full advantage of advertising their blueberries by providing an informative brochure to their audience. The large 11×17 half fold format serves as a small catalog of their products. By allowing their customers to read and compare the different varieties of blueberries, they can make an educated decision when choosing which berry will work best for them.

The different panels of the 11 x 17 brochure are used effectively.

 Outside panels       

Inside panels

Box Toppers Printing

Don’t send out those pizza boxes and to-go containers without including an attached flyer that will bring your customers back for more. “Box Toppers” provide valuable and affordable real estate to share coupons, information, and new menu items with your customers. Our box toppers come in an array of sizes and finishing options to meet your needs.

We can include peel and stick adhesive for the back for convenience or, if you have a glue tool on site, place your order without the peel and stick option. Either way, Printing for Less will provide the best in quality with vibrant print colors and durable paper stocks, which include Gloss Aqueous Coating at no extra charge or optional high gloss UV Coating. Choose from standard 8.5 x 11 and 5.5 x 8.5 sizes, or we can print pizza box toppers to meet your custom sizing requirements, simply call 800-930-6040 to speak with one of our pre-press experts or request a quote online.

If you have a delivery service, consider using a full menu or tri-fold brochure as your topper. This will provide customers with contact and hours information while letting them see your entire menu. Coupons that encourage sampling popular items on your menu can help generate return business. Pizza box ads get right into the hands of your customers and expose them to your menu offerings long after the initial sale.

Printing for Less runs state of the art Heidelberg Presses that are capable of accommodating extra-large runs. If lower quantities are needed, we can print as few as 250 box toppers on our offset presses or as few as 50 on our high-end digital equipment.

Think outside of the “box topper” with mini menus, brochures, and coupon books that complement the look and design of your pizza box advertising. Incorporate special effects, like scratch offs or foil stamping to increase your reach. Box toppers can help build brand recognition and keep you top of mind with your customers. Printing for Less customer advocates are just a phone call away to answer any file questions and can assist you with any technical or design questions you might have.

Bottle Necker Design

Twisted Vine Wine Bottle Necker

Target

Want your product to stand out from the crowd and give it the attention it deserves? Bottle neckers, bottle neck tags or bottle neck hangers are becoming an increasingly popular point of purchase technique for wine and other beverage producers, and makers of other items sold in bottles such as health, hygiene and food products.

They are great for promotions, coupons, recipes or an inspirational message for your current or potential customers. Bottle neckers create an immediate call to action right at the point of sale. They attract a consumer’s attention to your product, help promote your brand and help communicate who you are to your consumers. They are a key component of a successful wine printing and marketing strategy.

Appeal

• Product Image – The image on the cover is sure to grab your attention. The scenic view of Twisted Vine makes you want to open the piece and see what’s inside. Once the piece is unfolded it showcases the different bottles of wine they offer and includes a description of each.
• Informative – The bottle necker is full of information starting with a note from the owners of the winery about the different wines. The majority of their wines include a rating from Wine Spectator based on taste and quality. They also include their contact information with a picture of themselves adding a personal touch to the piece.
• Paper – The designer chose 80# gloss text which provides a shiny finish for the rich colors in the piece. The paper is about as thick as a magazine page making this piece easy to fold and place on a bottle without being too bulky.

Attention Directors

• Format – This 9.875 x 5″ die-cut wine bottle tag is scored and accordion folded down to 1.75 x 3.5″ giving each panel the ability to showcase a bottle or wine. The flap on the front cover hooks around the bottle neck hanger allowing the piece to close nicely.
• Background – By having a white background the wine bottles stand out on their own so you can focus on the image and description of the wine.

Motivators

The images of all the different wines they offer definitely perks the consumer’s interest and pallet for trying a different wine next time or adding a few more bottles to their shopping cart. Along with the images are brief descriptions of the type of wine and highlighted flavors. Best of all 3 out of the 6 wines scored in the 90s out of a possible 100 points on the Wine Spectator Rating. This score lets the wine connoisseur or wine novice know Twisted Vine offers quality wine they won’t regret purchasing.

Summary

Utilizing bottle neckers to decorate your bottle with information or a promotion will help your brand stand out from the rest and increase sales. By adding a little extra marketing messaging and flare with a bottle neck tag your product will command the attention it deserves. But don’t think they are just for wine or drinks, they can be used for salad dressing, shampoo bottles, medicinals, olive oil, sauce bottles and more.

Call today for a quote on your next project. We can help you come up with a design and presentation that will highlight your products and be cost effective to produce.

Examples of a various bottle necker design presentations and die cutting layouts.

 

Print Coatings – Aqueous Coating, Spot Varnish, UV Coating

Why are coatings used on printing?

Print coatings can help your printed products stand out by making them more durable, more elegant or by bringing the reader’s attention to the right spot. Let’s face it, print is an investment of your marketing budget that needs to generate some return. Scuffed and torn mail or smeared fingerprints don’t let you put your best look in front of customers, so protect your investment with the right coating.

Types of print coating

Aqueous Coating

Aqueous coating is a clear, fast-drying water-based coating that is used to protect printed pieces. It provides a high-gloss or matte surface that deters dirt and fingerprints. Aqueous coating improves the durability of postcards and other printed pieces as they go through the mail, and protects business cards as they are carried in peoples’ wallets. It also looks beautiful on brochures, catalog covers, and presentation folders. Aqueous coatings provide more substantial scuff-resistance than varnishes. Aqueous is typically applied to the entire printed piece, usually by the last unit on a printing press. Due to its water base, aqueous coating is more environmentally friendly than varnish or UV coatings.

Varnish

Varnish is basically clear ink and can be gloss, satin or matte. A flood varnish covers the entire printed page for protection or sheen. A spot varnish allows you to highlight specific areas of a printed piece and adds shine and depth to specific elements on the page such as a logo or image. Varnishes are also applied on-press, but they are heavier-bodied and can be applied (like inks) to only certain areas (spot varnish). A press plate must be created to apply a spot varnish, so artwork that clearly defines where to apply it is necessary.

UV Coating

UV coatings are cured by exposure to ultraviolet light to quickly dry and harden the coating. UV coatings provide the highest gloss finish versus other coatings but may crack when scored or folded due to the thickness and hardness of the coating. Some find it too shiny for some uses, but it really makes photographs jump off of the page. UV coatings can be applied as a flood (covering the entire printed sheet) or as a spot coating and can be applied on or off press. Spot UV coating can be a great way to bring the reader’s eye first to your logo, or to your special offer. UV compatible inks must be used on sheets that will be UV coated. UV coated sheets can not be foil stamped and embossing should be done after the coating.

Soft Touch^® Coating

This coating creates a velvety texture that exudes elegance. The paper becomes “soft” to the touch and increases the tactile appeal. It creates a softer look and feel on printed materials than either aqueous or UV coating, while creating a barrier which is fingerprint resistant. It dries fast, is non-yellowing, and is eco-friendly. Luxurious and sophisticated are words often used to describe the effect Soft Touch^® coating produces.

When should a print coating be used?

In most instances a coating will help protect and enhance your final printed product. They are a must for any piece being mailed, or recommended for any product printed on coated paper that will get handled, such as business cards, brochures, bookmarks, rack cards, catalogs or presentation folders. Your printer can help you decide what type of coating is right for your project.

When should a print coating not be used?

There are certain times when you do want your paper to go naked. It may be difficult to write on coated paper, especially if it has a glossy coating. If you are ordering greeting or note cards and intend to write inscriptions on the inside make sure to specify no coating on the inside of the card. The same goes for the address side of postcards or other mailing panels unless your printer or mailing house assures you they can print addresses on coated paper (as Printing for Less does). If in doubt ask for some samples and run them through your printer or try writing on them.