Brochure Printing with Custom Inks
Custom inks make an ordinary brochure look and feel extraordinary.
Metallic inks and spot UV add sparkle and shine. Spot Pantone inks ensure consistent colors, and scented inks can make people crave your product.
Metallic inks are full of tiny metal particles. The metal bits catch the light and add shine to a brochure at a lower cost than foil stamping. Metallic doesn’t just mean silver and gold – we can print a wide array of metallic colors, including bright blue, vivid purple and elegant bronze.
Smells are closely linked to memory, and scented inks create a lasting impression. We offer scratch-n-sniff and coated light rub inks, and we can also work with the specialty glue that’s commonly used to hold perfume samples in magazines. Imagine an apple pie scent wafting from a bakery brochure or the smell of freshly cut grass coming from a brochure for a lawn care company.
In Spot UV printing, we apply a coat of glossy varnish and then quickly cure it with an ultraviolet light. Because the varnish dries ultra-fast, we get shimmery details that make people want to run their hands over your brochure and say “Wow – that’s amazing!”
Using Custom InksCustom inks are incredibly versatile, but there are some design considerations:
- Metallic inks work best on glossy coated stock. To keep those metal particles in place, we recommend adding an aqueous coating on top.
- Scented inks can be mailed as long as the scent isn’t exposed. You can put a coating on the scent or design it to be covered by a fold.
- Spot UV works well on any thickness of paper stock. We recommend using a matte finish paper so the extreme shine of the UV coating will really stand out. One of the best ways to ensure a good matte finish is to put soft touch coating on your project before the spot UV – a process known as “Silk Spot UV.”
How Custom Inks Make Your Brochure Stand OutBrochures traditionally promote products or services, and they’re great for product descriptions, company promotions and glossy photos of tourist destinations. But brochures are also good for public information campaigns, maps, menus, invitations, coupons and lists of services.
- Multicolored metallic inks might make a party planner seem fun and festive, while spot UV could help brand a product as cutting edge.
- Spot Pantone colors help create a brand identity around your colors.
- Use smells to brand your business. When people open a café brochure and smell coffee, they’ll associate it with that fresh roasted aroma.
Give our helpful experts a call at 800-930-6040.