EDDM, or Every Door Direct Mail, makes local marketing easy, affordable and effective. Attract customers from a specific area with this offering by the USPS. All you have to do is choose from one of four official mailing sizes, a zip code and you’re almost there. You don’t even need an address list! Got an […]
Did you look down at the bar last time you sipped on a microbrew? More love goes into those coasters and menus than you may realize. Every last detail counts big when it comes to making happy customers. Small business owners know that better than most. That’s why we took a trip to Bozeman’s beautiful MAP […]
Packaging is a critical piece of the marketing mix. It is the first impression you make on a customer, so how it looks, feels and how well it’s made all contribute to the first impression of what’s inside. Some customers are more interested in packaging, sure, but everyone judges you by the package you choose, […]
Search for the ‘Best way to hang posters’ and Google will bring back an almost limitless supply of How To’s. How to hang posters, how to put posters on walls, how to pick the best tape for posters, etc. But while it is handy to know the difference between ‘double-sided’ and ‘magic’ tape, or pick […]
All hail the humble business card! While its primary purpose is to let people know how they can get in touch with you, this small piece of paper says a lot about who you are and what you have to offer. It pays to get creative with it, which is why savvy professionals know to […]
It’s not easy breaking into professional photography. In addition to having the skills, the equipment, and the freedom to explore a career outside the traditional 9-5 framework, you also need to have a keen sense of how to market yourself and stand out from the competition. On the bright side, your work speaks for you. […]
Your business card says a lot more about your brand than just its name. With the right card, you have an opportunity to build brand awareness, show off your creativity, and create a lasting impression with prospects – and that’s even before you give them your pitch. From modern business cards with streamlined designs to […]
The holiday season is on its way, and with it, new and inspiring opportunities for brands to connect with their current and prospective clients through holiday marketing. Seasonal marketing is an important subset of a business’s year-round strategy. Think of it as a chance to reach out to the people who matter not with an […]
Sculptured embossing, transparent cards, creative brochures, unique folds, foil stamping, vivid colors and pineapples— oh my! Interested in seeing what custom printing can do for your business? Call 800-930-9848 to order a PFL Sample Pack and find out for yourself! When you work with PFL you always get a human on the phone, your own […]
5 Tips to Maximize Your Holiday Marketing Efforts
Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]
How Small Businesses Can Use Direct Mail
Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
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