EDDM, or Every Door Direct Mail, makes local marketing easy, affordable and effective. Attract customers from a specific area with this offering by the USPS. All you have to do is choose from one of four official mailing sizes, a zip code and you’re almost there. You don’t even need an address list! Got an […]
Did you look down at the bar last time you sipped on a microbrew? More love goes into those coasters and menus than you may realize. Every last detail counts big when it comes to making happy customers. Small business owners know that better than most. That’s why we took a trip to Bozeman’s beautiful MAP […]
Packaging is a critical piece of the marketing mix. It is the first impression you make on a customer, so how it looks, feels and how well it’s made all contribute to the first impression of what’s inside. Some customers are more interested in packaging, sure, but everyone judges you by the package you choose, […]
We all know that direct mail is incredibly popular. Study after study proves that people love to receive relevant, attractive, and personalized mail. Brochures are a versatile solution to your direct mail needs. They are compact, can be stacked in offices or passed out by hand, act as self-mailers, and hold a ton of information. […]
Developing an original look for your advertising materials doesn’t have to be a Herculean task. With a seemingly endless array of possibilities, getting started by just picking a font can seem daunting. Thankfully, with our teams of experts here at PFL, you don’t have to worry about knowing the ins and outs or even the […]
Direct mail is unquestionably effective, has fantastic returns, and can easily dovetail into your existing marketing campaign. Here’s how a put together a great direct mail automation campaign to squeeze every last drop of value from your budget. The Benefits of Omni-Channel Marketing Almost three billion emails get sent every day, and people are getting […]
There are few print marketing materials more versatile and informative than brochures. A brochure is, at its most simple, a folded, single-page printout that includes text and images about a brand’s products and/or services. And if that sounds boring, just stick with us for a second—we promise there is a ton of room for creativity […]
Almost everyone in the entire world has been on the receiving end of an Every Door Direct Mail® (EDDM®) campaign. Even if you have recently changed your address, there will always be that business postcard promptly waiting inside your mailbox, usually marked “Postal Customer”. That is why EDDM campaigns are so effective. In a progressively […]
Sculptured embossing, transparent cards, creative brochures, unique folds, foil stamping, vivid colors and pineapples— oh my! Interested in seeing what custom printing can do for your business? Call 800-930-9848 to order a PFL Sample Pack and find out for yourself! When you work with PFL you always get a human on the phone, your own […]
5 Tips to Maximize Your Holiday Marketing Efforts
Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]
How Small Businesses Can Use Direct Mail
Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
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