In today’s digital world, your customers are inundated with online ads and email marketing campaigns. Almost 75% of consumers report feeling overwhelmed by email overload, and nearly 40% use an ad-blocking tool. Digital marketing has its place. However, online ad fatigue makes it easy for it to get lost in the chaos. If you’re a […]
Does your company send customers printed newsletters? While sending a newsletter via snail mail sounds a little retro, it’s a great opportunity to connect with prospects. 80% of people report that they always read printed newsletters from organizations they recognize. Many companies have moved away from printed newsletters because they think their hard work will […]
When someone says “marketing”, what springs to mind? Expensive campaigns? Flashy online tactics? Complicated funnels? Marketing is an inherent part of business but in our digital world, we’re oversaturated with pop-ups, emails, and aggressive messaging that often isn’t as effective as brands would like. At its core, marketing is about having a memorable conversation with […]
After lockdowns and social distancing, the past years have reminded us of the importance of in-person interactions. Typing messages and chatting on conference calls is a great way to stay in touch, but it can’t replace the emotion and impact of being face-to-face, and it certainly doesn’t leave an impression in the same way. Take […]
People remember beginnings and endings—the brain guesses that the beginning of an interaction (hello and welcome) and the end (good day and farewell) are worth recalling. We’ve all heard about the importance of making a good first impression. But we often forget to create a clear and memorable ending to a customer interaction. And as […]
At PFL, we know table tents design like the backs of our hands. After all we see them all the time. As it happens, so do you! But maybe you haven’t noticed them. Table tents can be found everywhere, but are especially common in establishments such as restaurants or cafes. Like most people, you probably […]
It’s what’s on the inside that counts, but it’s amazing what good packaging can do for your product. The way your product is packaged plays a surprisingly key role in how consumers respond to it. Good packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and […]
As we all know, the medical industry is heavily regulated. There are very good reasons for it but that doesn’t mean that effective marketing is out. Playing by the rules (or FDA regulations) shouldn’t mean that you can’t create amazing marketing campaigns with some spiffing new medical brochures. With a great medical brochure from PFL […]
We all know that direct mail is incredibly popular. Study after study proves that people love to receive relevant, attractive, and personalized mail. Brochures are a versatile solution to your direct mail needs. They are compact, can be stacked in offices or passed out by hand, act as self-mailers, and hold a ton of information. […]
Developing an original look for your advertising materials doesn’t have to be a Herculean task. With a seemingly endless array of possibilities, getting started by just picking a font can seem daunting. Thankfully, with our teams of experts here at PFL, you don’t have to worry about knowing the ins and outs or even the […]
5 Tips to Maximize Your Holiday Marketing Efforts
Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]
How Small Businesses Can Use Direct Mail
Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
How to Create a Brochure That Isn’t Boring Your Customers to Death
Brochures. They’re the ultimate snooze topic, right? Not necessarily. While your initial thoughts about brochures may involve oceans of text, hardcore drop shadows, and a criminal amount of clip art, brochures don’t have to mean boring time warps to the 90’s. In fact, they shouldn’t, if you want your brochure to do its job. Here’s […]
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