Printing for Less Blog: The Ultimate Online Printing Service Resource

During the pandemic, many in-person events such as trade shows, conferences, and workshops were replaced by online alternatives. Guests would attend virtually, watching presentations and participating in conference calls via video link. It was a strange new world for events, but at least one you cou...

Making a sale is cause for celebration. But marketers should be aiming to convert one-time customers into brand disciples that will come back for more.  One of the best ways to carry out retention marketing is with print. This can include targeted direct mail campaigns, thank you gifts, and lea...

With our email inboxes full of reminders, surveys, and not-so-special offers, offline marketing presents an opportunity to clamber over the mountain of spam and grab your audience’s attention. Print campaigns — mailers, packaging, catalogs, and beyond — are offline marketing’s secret weapon, achievi...

You’ve used it to enter a venue, follow your favorite brand on social media, and pull up the menu at your local restaurant. You know what we’re talking about: the Quick Response Code—better known as the QR code. Besides these common uses of QR code technology, there are a wealth of uses for the blac...

In a world where online marketing is becoming ubiquitous and, for many consumers, overwhelming, marketers can stand out from the crowd using direct mail. But what is direct mail? And is it applicable to all stages of the marketing funnel? Direct mail is a “physical printed piece that is sent via USP...

Marketing trends come and go, but there is one thing that remains constant: personalization works. Today, 71% of consumers actually expect a personalized buying experience and companies that integrate customization experience better results. And this doesn’t only apply to digital experiences: print...

The power of color in marketing is hard to understate. It’s not just about looking good, different hues and palettes can actually evoke certain feelings and convey different meanings. Colors are therefore integral to a brand’s identity and play a huge role in influencing how consumers see and experi...

The holidays are a’coming, and so is the mail. In the steady stream of bills, a holiday card can be a very welcome site for the eyes of a customer. Holiday season is prime time to check in with customers and share a little gratitude. It’s why big name companies still send holiday cards, and why loca...

Tear-off tabs have huge potential: micro-perforations in print media add a degree of interactivity and can even result in dual-purpose marketing materials. Despite these benefits, however, many brands overlook this print effect in their marketing strategies, limiting their use to coupons. In this ar...