Printing for Less Blog

In today’s digital world, online marketing eclipses traditional marketing in terms of sheer volume. But print marketing is both more popular and more effective than digital: 56 percent of customers fi...

Does your company include poster marketing as part of its advertising strategy? If not, you’re missing out on a huge opportunity to grab your audience’s attention and turn prospects into buyers. 82% o...

10 Types of Paper: Choosing the Best Option for Any Need When designing marketing materials, do you take time to think through what type of paper you should use? While paper might not be the first thi...

Image of female creative graphic designer working on color selection and drawing on graphics tablet at workplace. Have you ever thought about what influences you to be drawn to purchase a product you...

Great advertising happens in the most subtle ways. It’s not the giant billboard ordering us to buy a product that has the biggest impact on our purchasing decisions, it’s the quiet tactics that seamle...

Like any industry, the printing sector has an environmental impact on the world. Simply put, by providing products and services, we consume resources and energy. With sustainability becoming an increa...

In today’s digital world, your customers are inundated with online ads and email marketing campaigns. Almost 75% of consumers report feeling overwhelmed by email overload, and nearly 40% use an ad-blo...

Does your company send customers printed newsletters? While sending a newsletter via snail mail sounds a little retro, it’s a great opportunity to connect with prospects. 80% of people report that the...

When someone says “marketing”, what springs to mind? Expensive campaigns? Flashy online tactics? Complicated funnels? Marketing is an inherent part of business but in our digital world, we’re oversatu...