EDDM, or Every Door Direct Mail, makes local marketing easy, affordable and effective. Attract customers from a specific area with this offering by the USPS. All you have to do is choose from one of four official mailing sizes, a zip code and you’re almost there. You don’t even need an address list! Got an […]
Packaging is a critical piece of the marketing mix. It is the first impression you make on a customer, so how it looks, feels and how well it’s made all contribute to the first impression of what’s inside. Some customers are more interested in packaging, sure, but everyone judges you by the package you choose, […]
All hail the humble business card! While its primary purpose is to let people know how they can get in touch with you, this small piece of paper says a lot about who you are and what you have to offer. It pays to get creative with it, which is why savvy professionals know to […]
People remember beginnings and endings—the brain guesses that the beginning of an interaction (hello and welcome) and the end (good day and farewell) are worth recalling. We’ve all heard about the importance of making a good first impression. But we often forget to create a clear and memorable ending to a customer interaction. And as […]
At PFL, we know table tents design like the backs of our hands. After all we see them all the time. As it happens, so do you! But maybe you haven’t noticed them. Table tents can be found everywhere, but are especially common in establishments such as restaurants or cafes. Like most people, you probably […]
It’s what’s on the inside that counts, but it’s amazing what good packaging can do for your product. The way your product is packaged plays a surprisingly key role in how consumers respond to it. Good packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and […]
As we all know, the medical industry is heavily regulated. There are very good reasons for it but that doesn’t mean that effective marketing is out. Playing by the rules (or FDA regulations) shouldn’t mean that you can’t create amazing marketing campaigns with some spiffing new medical brochures. With a great medical brochure from PFL […]
We all know that direct mail is incredibly popular. Study after study proves that people love to receive relevant, attractive, and personalized mail. Brochures are a versatile solution to your direct mail needs. They are compact, can be stacked in offices or passed out by hand, act as self-mailers, and hold a ton of information. […]
5 Tips to Maximize Your Holiday Marketing Efforts
Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]
How Small Businesses Can Use Direct Mail
Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
How to Create a Brochure That Isn’t Boring Your Customers to Death
Brochures. They’re the ultimate snooze topic, right? Not necessarily. While your initial thoughts about brochures may involve oceans of text, hardcore drop shadows, and a criminal amount of clip art, brochures don’t have to mean boring time warps to the 90’s. In fact, they shouldn’t, if you want your brochure to do its job. Here’s […]
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