Printing for Less Blog: The Ultimate Online Printing Service Resource

By The Printing for Less Team Quick Guide to Direct Mail for Mid-Sized Businesses:  In the fast-paced world of marketing, relying solely on quick and inexpensive digital messaging is tempting. However, a strategic and diversified approach becomes crucial as the battle for consumer attention int...

By Tim Moran, VP Brand, Printing for Less Holiday catalogs are a venerable marketing tradition. In fact, there has been much written about the subject over the years, including this recent article from Nuvo magazine: The Nostalgia and Romanticism of the Holiday Catalogue. The author, Kristy Archibald, has this to...

Today’s digital age has changed the way we interact with many different everyday things. Take, say, simple boxes. The fact is, “unboxing”—that is, the act of taking stuff out of a box—has evolved into a sensational social media trend that captivates millions. Every rip, fold, tear, and reveal turns...

Healthcare is a $2.5 trillion per year industry, making it one of the biggest in the United States. But such a large space comes with fierce competition, and healthcare marketers have to find effective ways to stand out from the crowd and promote their products and services. In the digital age, it c...

Is your email inbox overflowing? Your social media notifications in the double digits (maybe triple if you’re a Gen Z’er)? Your home screen filled with apps you never use? Your web browser stuffed with open tabs containing content that you one day promise to read? You, my friend, are suffering from...

During the pandemic, many in-person events such as trade shows, conferences, and workshops were replaced by online alternatives. Guests would attend virtually, watching presentations and participating in conference calls via video link. It was a strange new world for events, but at least one you cou...

Making a sale is cause for celebration. But marketers should be aiming to convert one-time customers into brand disciples that will come back for more.  One of the best ways to carry out retention marketing is with print. This can include targeted direct mail campaigns, thank you gifts, and lea...

With our email inboxes full of reminders, surveys, and not-so-special offers, offline marketing presents an opportunity to clamber over the mountain of spam and grab your audience’s attention. Print campaigns — mailers, packaging, catalogs, and beyond — are offline marketing’s secret weapon, achievi...

You’ve used it to enter a venue, follow your favorite brand on social media, and pull up the menu at your local restaurant. You know what we’re talking about: the Quick Response Code—better known as the QR code. Besides these common uses of QR code technology, there are a wealth of uses for the blac...