EDDM, or Every Door Direct Mail, makes local marketing easy, affordable and effective. Attract customers from a specific area with this offering by the USPS. All you have to do is choose from one of four official mailing sizes, a zip code and you’re almost there. You don’t even need an address list! Got an […]
Did you look down at the bar last time you sipped on a microbrew? More love goes into those coasters and menus than you may realize. Every last detail counts big when it comes to making happy customers. Small business owners know that better than most. That’s why we took a trip to Bozeman’s beautiful MAP […]
Packaging is a critical piece of the marketing mix. It is the first impression you make on a customer, so how it looks, feels and how well it’s made all contribute to the first impression of what’s inside. Some customers are more interested in packaging, sure, but everyone judges you by the package you choose, […]
Foil stamping is a custom print effect that gives printed materials a metallic effect, and it’s one of the simplest ways to add an elegant touch to everything from invitations and business cards to letterheads and reports. But what is foil stamping, and how do you design for it? How Foil Stamping Works Here’s a […]
Marketing managers at small and medium businesses all have a big common question when it comes to direct mail marketing: how do you know if it’s really working? Measuring effectiveness of marketing campaigns is equally as important as getting those campaigns out in the first place, and it’s imperative to have a plan in place […]
It can be tough to hire a designer, especially one that is reliable, talented and in your price range. Here are some best practices, from pre-hiring to payout, to help you have a successful experience hiring and working with a graphic designer — even if you don’t know a thing about design. 1. Know what […]
Measuring the effectiveness of your marketing efforts is a crucial but often confusing part of business. This is perhaps even truer for small businesses, where you likely don’t have an entire team devoted to search engine optimization or business analytics. But small businesses can and should track how well their marketing efforts are working. Here […]
Sometimes an idea is great enough to rise above even the worst presentation. For all other ideas no pictures, poor grammar, or a bad font can lose your audience before you even have a chance. Here’s why design matters when it comes to great printing.
Sculptured embossing, transparent cards, creative brochures, unique folds, foil stamping, vivid colors and pineapples— oh my! Interested in seeing what custom printing can do for your business? Call 800-930-9848 to order a PFL Sample Pack and find out for yourself! When you work with PFL you always get a human on the phone, your own […]
5 Tips to Maximize Your Holiday Marketing Efforts
Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]
How Small Businesses Can Use Direct Mail
Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.