Rack Card Printing Features
- 120# Gloss Cover 14pt
- 120# Dull/Matte Cover 14pt
- 100# Uncoated Cover 14pt
- 160# Gloss Cover 18pt
- 160# Dull/Matte Cover 18pt
- Recycled and Custom Papers
- Standard 4″ x 9″, custom sizes available
- Full color on front or both sides, or black on back
- Optional UV coating for extra shine and durability
- Standard 4 day production (rush available)
Custom Rack Card Printing Options
Standard rack cards measure 4″ x 9″ and can be ordered in a variety of sturdy cover stocks, including plastic, printed on one or two sides. One way to have yours stand out is to use a slightly non-standard size. Options like rounded corners, embossing, foil stamping and die cutting can really make your card stand out as well. Upgrade to a Soft Touch® or super shiny UV coating. That’ll be sure to attract some attention!
In today’s highly-competitive business environment, distinctly unique marketing materials enable you to stand apart from your competitors and pique the interest of current and potential customers. Printing for Less pioneered online print ordering for everyday marketing materials, and today more than half of our work is “custom.” Our knowledgeable Print Consultants will find the right solution for your custom printing project from a wide selection of products and options to create a look that is as unique as your business.
Get attention-grabbing options for rack cards such as:
Rack Card Design
To get the most out of your rack card you should talk to one of Printing for Less’s design team members. A rack card can be your company’s signature marketing piece when designed with the help of our team and their eye catching designs.
Printing for Less has a team of designers who can create any custom product just for you. You will work one-on-one with your designer to guarantee your vision is realized on paper.
Our graphic designers are highly qualified and experienced (over 50 years combined!). They understand good design principles, and have extensive pre-press knowledge. But more importantly, they create designs that function the way you need them to – helping you grow your business!
Custom design is very affordable – call 800-924-2041 now for a quote on your project!
Rack Card Marketing
Sometimes you want to communicate more information than you can fit on a standard business card but not so much that you need a brochure. A rack card might be just the right solution.
- Eye-catching design
- Call to action or offer
- Placement in all the right locations
Make Your Rack Cards Rock!
Make sure your rack card stands out with eye-catching graphics and a bold headline or offer, especially if your card will be placed in a rack with hundreds of other cards. Collect some of your competitors’ cards and see which ones stand out. When you have a preliminary design, look at it in context with the other cards you have collected. Is it different? Is it inviting? Stand back. Can you see your card from three feet away? Printing your rack cards in full color can also make it stand out compared to one or two color designs. Also, prominently feature your contact information (phone, website, email, address, etc.) Consider showing a map to your location especially if you are targeting tourists who are not familiar with your geographic area. If you are a service provider, consider putting a list of services and prices on your card. Restaurants can list their take out menu.
Keep in mind you have two sides to work with. Keep the front simple with your main message, graphics and contact info. Put your more detailed information on the back of the card.
Make Them an Offer They Can’t Refuse!
Do you have an enticing invitation or promotion on your rack card to attract your target customer? This should provide an incentive for them to visit you or try your service. Some ideas are a 2 for 1 admission, a percent discount, an added freebie with a purchase, kids dine free, etc. You can even add a perforation to the bottom portion of your rack card for a tear off business card or coupon.
Location, Location, Location
Make sure to distribute your rack cards far and wide to reach as many potential customers as possible. Place them in high traffic locations where they are sure to be seen and taken. Ideal locations for travel related businesses are visitor centers, chambers of commerce, convention centers, hotel lobbies, restaurants, and rest stops. For retail goods and services, consider asking local non-competing businesses if you can place your rack cards in their store or office. Consider using rack card holders or stands that are branded with your logo to make them stand up and stand out.