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Club Card Marketing Tips

Club cards, postcards, club card flyers-whatever you call them, these marketing and promotional gems are just the ticket for promoting your brand, events and products to your customers.

Club Cards – What’s the Buzz?

A club card is typically a little larger than a business card, sized like a postcard anywhere from 3 x 4″ to 5 x 7″, even up to 6 x 11″, or any other size that fits your needs.

Club cards are basically miniature billboards – designed to get noticed! The club card is small enough to fit in a pocket, travels easily, usually gets passed around, and contains just enough information to let people know what they need to know, and create some buzz in the process. A club card marketing is a great way to get the word out about an event or sale.

Playing Up Your Message With Club Card Marketing

Publicizing your event or new product is the main point behind the club card, so don’t skimp on driving home your message. Use short, specific calls to action, such as One Time Only, Limited Access, First 50 Free, to grab attention or spark curiosity. Tons of information jammed in everywhere, small text and little or no visual appeal will land your club card square in the trash. And remember-you have two sides to work with, so make the most of them. Use a bright, colorful photo on one side with a brief bit of info or your call to action, and on the back give directions, clear contact information, times and dates or anything else that is critical to the event.

The sweet thing about clubcards is they can have a unique look and feel to fit your single-event or short term marketing goal. Tailor your design for this month’s event, and create a completely different look to fit another event or purpose next month. You can’t do that with your business cards or a multipage catalog-those are trickier to change up quickly, and tend to serve your longer-range marketing needs.

Style and Substance are Key

In addition to the actual content, the paper and colors you use play a role in a successful club card marketing campaign. Your club card printing will pop when you use bright colors and glossy paper – just right if you’re advertising a festival, party or grand opening bash. Or you might consider a matte finish and subdued colors for promoting an anniversary or art gallery opening. The flexibility and choices are limited only by your creativity—let the style of your event and your target market drive your design details.

Choose a sturdy, bright white cover stock for your clubcard printing. Stay away from flimsy text weight stocks, such as you would see used for a newspaper flyer insert. The heavier stock holds up better for club card printing in the typically-used sizes—they won’t end up crumpled in a pocket or torn in half easily. Plus, a superior cover stock, like a 14 point cardstock, projects quality and gives your event a feeling of legitimacy. You don’t want to look like you’re promoting a garage sale—yours is a class act!

Hand Them Out or Mail Them—Word of Mouth and Circulation

Club cards are a perfect vehicle for information, as they get passed around, shared and distributed quickly and easily. Club cards are typically handed out, and for most events, this is a great distribution tactic—lots of eager hands and eyes checking out your event and walking away with you card. If you have a specific number of attendees or a limited guest list, you can choose to mail your cards for more personalization and control. See our mailing services guide or give one of our mailing experts a call at 800-924-2041 for a free consultation on mailing club cards.

Extra Options for Cool Cards

Let your cards do double duty as a tear-off ticket with a perforation or a mini tent card with scoring. Or add round corners for a unique look. Call us for pricing or request a custom printing quote.