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At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

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Printing for Less

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Postcard Printing

Design, print and mail postcards with customizable features like foil stamping, embossing, die cutting and more! EDDM services available.

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Postcard Frequently Asked Questions

  • Full color on front or both sides, or black on back
  • FREE gloss aqueous coating
  • Optional UV coating for extra shine and durability
  • Rush production available
  • Full service direct mailing, including EDDM®

Standard Postcard Sizes
Pricing & Ordering

  • 4.25″ x 5.5″
  • 4″ x 6″
  • 5″ x 7″
  • 5.5″ x 8.5″
  • 6″ x 9″
  • 6″ x 11″

Find your options – Product Templates

Download Templates

EDDM® Postcard Sizes
Pricing & Ordering

  • 4.25 x 10.625
  • 4.25 x 15
  • 6.25 x 9
  • 6 x 11

Find your options – Talk to a Printing Expert

Request A Custom Quote

Custom Postcards

Standard Postcard Papers

Thick, high-quality cover stocks:

120# Gloss Cover 14pt

120# Dull/Matte Cover 14pt

100# Uncoated Cover 14pt

160# Gloss Cover 18pt

160# Dull/Matte Cover 18pt

Many Recycled & Custom Papers

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Personalized Online Printing Help from Printing for Less.

Want to Talk to a Real Person?
We’ve Got Those!

Want to talk about your project? Want to place an order? Want to know what the weather is like in Montana? (Spoiler: it’s beautiful.)

Give Us A Call

Custom Postcard Printing and Mailing Options

Custom postcards get noticed. Really make your printing sparkle with custom design elements like foil stamping, embossing, die cutting, perforating, PMS spot colors and more. Or use a rip card or tear-off postcard to easily get your business card or coupon offer to a large number of prospective customers.

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Get attention-grabbing options for postcards such as:


Foil Stamping

Foil stamping adds a pop to your postcards, and makes them stand out and get noticed. This printing technique uses a heated die and pressure to adhere various colors of foil into your postcard. The foil is permanently attached to the card, creating a shiny, visually arresting effect. Foil stamping can be used with embossing to create a design that has both visual and tactile appeal.  

Embossing

Postcards can incorporate embossing to add literal depth to your marketing campaign. Like foil stamping, embossing uses a pair of dies to press a design into the card. This design rises above the surface of the paper, adding another dimension and more tactile appeal. You can custom emboss anything you want into your postcard, including logos, words or design elements.

Die Cuts

Die cuts are a great way to take a standard postcard rectangle and spice it up with a unique shape. Die cutting allows you to cut a specific image or shape into the card, or off of the card, to visually call out your brand, message, or offer. Die cuts are created by using sharp, pre-shaped blades to cut out your desired elements, much like a cookie cutter would cut a shape from cookie dough.  

Pantone Inks

Using a specific color for elements of your printed postcard can be a great way to maintain brand consistency. Whether you have a unique color for your logo, or you want to showcase your offer in a specific shade of ink, the Pantone Matching System (PMS) can help you ensure that each postcard presents the same color, every time.

Metallic Ink

Metallic inks offer an interesting alternative to foil stamping. It’s is not quite as shiny as foil stamping, but it does provide subtle reflective properties that can be used quite effectively to enhance the look of your piece. They are more economical than foil stamping, and will help draw your reader’s eye wherever you use them.

Recycled Paper

Using recycled paper for your postcard project is an environmentally conscious way to connect with your audience. Whether you choose 100% recycled paper, paper that contains a lower percentage of post-consumer waste or paper that has been sustainably produced, you can get your message out AND feel good about your impact on the planet!

Rip Cards / Tear Cards

Using a perforation on your postcard can give your audience a tangible offer they can bring back to you. These are called Rip Cards or Tear Off Cards, and can be a great way to increase audience engagement. This interactive marketing tactic gives you another avenue to get your message (literally) into your customer’s hands, and keeps those customers engaged with a piece they will bring right back to you. You can easily measure campaign effectiveness with rip/tear campaigns. 

Postcard Frequently Asked Questions


What are standard postcard sizes?

These are the standard size postcards for both regular and Every Door Direct Mail® use.

Standard postcard sizes:
Pricing & Ordering

  • 4.25″ x 5.5″
  • 4″ x 6″
  • 5″ x 7″
  • 5.5″ x 8.5″
  • 6″ x 9″
  • 6″ x 11″

EDDM® postcard sizes:
Pricing & Ordering

  • 4.25″ x 10.625″
  • 4.25″ x 15″
  • 6.25″ x 9″
  • 6″ x 11″

 

Can I include a personal salutation?

With our digital printing capabilities, you can personalize each and every postcard to the recipient using variable data. You can even include different artwork for different groups of people. Digital printing is best for shorter runs of 500 to 1,000 pieces, but it makes a big impact.

What is the required bleed for full color postcard printing?

Our bleed is 1/8″ along each edge. When designing your postcard, please add the required bleed on your files.

What coatings can I use on my postcards?

We include Aqueous Coating for free. Additional coating options include UV Coating, either Spot or Flood, (non-address side only) and Soft Touch. Spot UV is a great option for a shiny, hard coating to protect images or call out a specific piece of your message. Soft Touch adds a luxurious feel that helps your card stand out even more in the mailbox.

Can I print non-standard postcard sizes?

Absolutely! We will gladly produce custom postcard sizes for you. Just request a quote or call us to discuss your specific project.

 

What are my color options for postcard printing?

We can print full color on both sides (called 4/4 color), full color plus Pantone spot colors (also called PMS colors), full color on one side and zero, one, or two colors on the other side. If you want a black and white postcard, we can do that too.

Can Printing for Less mail my postcards?

Yes, we can definitely mail your postcards, either using your provided list, or we can help you acquire a targeted list. We have instant mailing prices on our Pricing and Ordering page, or you can call our mailing experts to discuss the specifics of your mailing project. We even have a great tool to help you with your Every Door Direct Mail postcard campaign. For details on all aspects of mailing, please visit our Mailing Services Guide page.

Can I mail some of my postcards and have the rest shipped to me?

Definitely. We can mail the quantity you want to your targeted list and ship the remaining postcards directly to you. All you have to do is enter a “Shipping Address” when you order directly from our site, or tell your team where you want the postcards shipped. We can also stagger your mailings by sending a portion out each week, or days apart.

Scratch Off Card Printing

Postcard Design

Don’t have a postcard designed and ready to print? You’ve got options!

Printing for Less has a team of designers who can create a custom designed postcard specifically for your business. You will work one-on-one with your designer to guarantee that your vision is realized on paper.

Our designers are highly qualified and experienced (over 50 years combined!). They understand good design principles and the latest marketing strategies. But more importantly, they create designs that function the way you need them to – helping you grow your business!

Custom design is fast and affordable – call 800-924-2041 now to get started.

4 Ways to Make Your Postcard a Success

  1. CLEAR HEADLINE: Communicate your business’ product or service in a clear single statement, your benefit should be obvious at a glance.
  2. KEEP IT CLEAN: Don’t overwhelm your card with too much info or visual clutter. Make it clean, clear, and concise.
  3. KEEP IT SIMPLE: Define the goal of the piece and speak specifically to that. Things like bullets and benefit lists are great ways to say a lot in an organized, easy to read way.
  4. CALL-TO-ACTION: Every marketing piece needs a clear call-to-action – tell your audience exactly what you want them to do next, and make it easy for them to do it. Include PURLs or QR codes so they can easily get to your website.
Diecut
EDDM

Postcard Marketing

Postcards prove that even in our digital age, the printed word still has great power.

Postcards can turn your head, inspire and excite you. Think of the resort postcard that lands in your mailbox and makes you want to book a reservation that day. Or the postcard that reveals an irresistible home for sale. Even though you are happy where you live, you wind up taking a house tour. The visual tied to the message really inspires people to act.

The staff at Printing for Less can assist you in printing the personalized postcards that take your business to the next level. While 120# glossy paper stock is most popular, we have a range of stocks and finishes to choose from. Our standard sizes are a great place to start, but we can make just about any size and shape that you like. Print on one or both sides, include text on the back and print in full color if you like. It’s up to you. We’ll include aqueous coating for no charge, plus you can really get some attention with super shiny UV coating.

And don’t forget to ask how we can get the word out for less than the postal service through Printing for Less’s Mailing Services! Our experts have the knowledge to save you time, money and hassle by printing and mailing straight from our facility.

Don’t wait for prospects to find you. Be proactive and go after them. Place an order online or call us now at 800-924-2041 for a custom quote or free samples.

Postcard Marketing Strategy

For many people, the word “postcard” inspires images of swaying palm trees and tourist traps. But they are also a powerful tool in any direct mail marketing campaign.

Postcards are affordable and easy to design and send. As email boxes swell and people ignore online ads, direct mail like a postcard offers a fresh way to attract attention. They stand out because people just don’t get that much mail anymore. And a well-targeted postcard marketing campaign can drive great results, from revenue growth to subscriptions to event attendance.

Postcard marketing must be done right to be effective. Here are some ideas to help you create a profitable campaign.

Set a Goal

An effective postcard marketing campaign starts with a goal. Postcards are a great way to generate sales inquiries or get people to visit a store or restaurant. But because they’re small, they’re not so good at providing detailed information to close a sale.

Good goals for postcards include getting people to:

  • Go to your website or social media accounts
  • Visit a store or try a restaurant
  • Make an appointment
  • Request an estimate

Use your postcards to create interest and attract leads. Don’t try to use them to make immediate sales.

Know Your Audience

Profitable postcard marketing is targeted to a particular audience. Targeting saves money because you don’t send postcards to people who aren’t likely to ever become customers. It also helps you create a message that will resonate with your audience.

Find your target audience by identifying traits of your best or ideal customers. How old are they, where do they live and work, how much money do they make, what’s their lifestyle, what do they read, and what challenges do they face? Your ideal customers will be similar to the people who already buy from you.

Choose the right mailing strategy to reach only your target customers. Based on your marketing goals, you might decide to:

  • Mail to people who have been customers in the past
  • Rent or purchase a mailing list.
  • Send cards to everyone in a zip code or postal area using Every Door Direct Mail.

Once you know your goals and who you will send cards to, you can set a budget and design a postcard that will have maximum impact.


Postcard Marketing Tips

Deliver a Clear Message. The person who retrieves your direct mail postcard from the mailbox may only give it a quick glance before deciding whether to toss it in the recycling bin. That means your message must be short, clear and easily scanned. These postcard marketing tips focus on creating a message that attracts attention and encourages action.

Keep it simple. A postcard that’s cluttered with tiny text is hard to read, looks old-fashioned and feels like “junk mail.” Pare down your message to convey only what’s necessary. Remember, you’re trying to intrigue people, not give them all the details they need to make a purchase.

Be clear about the benefit you’re offering. Don’t just describe the features of your product or service. Tell people how it will help them. For example, a postcard for a lawn care company describes features when it says “Our organic products destroy weeds without harming the environment.” A postcard that focuses on benefits might say “Give your family a beautiful lawn without risking their health.”

Tell readers exactly what you want them to do. This known as a “call to action.” Calls to action include messages like “Call today for a free in-home estimate,” “Visit our website to download our free financial guide,” or “Use this coupon to get 25% off a large pizza.” Calls to action lead customers to the next step in the sales process. Without them, you might have readers, but they won’t become customers.

If you want website visits, make it easy. To get postcard readers to your website, they must read the card and then go to a computer or mobile device. Make this effortless by using a simple, easy to remember URL or QR code.

Personalize your message. A postcard that reads like a personal note have a much higher response rate than a more general one. Consider including the recipient’s name in your text. Colleges do a great job of this when marketing to prospective students, using headlines like “Steve – we’ve waived your application fee!”

You can get this level of personalization by using Variable Data Printing (VDP) which allows changes to copy, images or just about anything on postcards.

Use the back of the postcard. While the front of the postcard should contain your main image and text, clearly communicate your offer on the back too. Mail carriers must read addresses, so it’s likely that your card will be address side up when it’s retrieved from the mailbox.

Make it timely. It’s an old trick, but it works: create a sense of urgency with a time limit. Your offer might have an expiration date, or you might offer an additional bonus for those who act quickly. Postcards are the perfect way to get an urgent message to someone – they’re easily scanned, easy to keep, and can serve as a physical coupon.

Include an offer code or coupon. Offer codes and coupons build urgency, make the reader feel special because they’re getting a great deal, and help you identify who’s responding to your offer. This allows you to track your return on investment.


Make Your Postcard Design Stand Out

The content of your postcard is important, but a great design will really grab attention and help you avoid the recycling bin. Like your written message, your overall design should be simple and uncluttered. Here are some specific design tips:

Use high quality images – but not too many. Remember, you’re trying to attract leads, not make a sale, so you don’t need to show every aspect of your product or service. Choose one or two great images that will intrigue people and make them want to learn more.

Use quality card stock. It isn’t expensive, and it makes a great first impression. Don’t try to save money on cheap card stock!

Use bold text. Postcards get noticed but you’ve only got a few seconds to make an impression stick. Make it easy to scan with bold text and high contrast colors. Create a professional-looking design. We can help you find an eye-catching, polished look that coordinates with all your other marketing materials. You can also use our postcard mailing templates to design your own.

Consider special papers and finishes. They cost more, but oversized postcards, specialty finishes and tear-off cards can be cost effective when they lead to a higher response rate. Consider what will bring the best response from your target audience, and test different materials to see what works best.

Of course, the final ingredient in a successful direct mail campaign is getting the postcards in the mail. At Printing for Less, we can handle that for you. Our printing and marketing services include addressing and mailing to a targeted list, or to a specific geographical area through EDDM. You don’t have to ship a single box.Need help with your printing project? Give us a call at 800-924-2041.


Postcard Pricing Considerations

When you’re planning your postcard marketing campaign, you will need to consider your overall budget. While postcards are a cost-effective marketing channel, if you’re not planning up front you might find yourself facing a higher bill than expected.

There are several things that can impact postcard pricing.

Paper

The paper stock you choose for your postcard will affect the end price of your project. The 120# Dull/Matte Cover is slightly more expensive than the gloss and uncoated options. Custom papers would also be more expensive than our standard papers.

Size

The size you make your postcard can impact the final per-piece cost. While conventional wisdom would indicate that bigger = more expensive, that’s not necessarily the case. Different sizes will have a different per-piece price. For example, everything else being equal, an EDDM postcard print run actually has a higher per-piece cost for 6.25 x 9″ than 6 x 11″.

Quantity

With printing, quantity is probably the most significant price factor. Because the setup and prep are the most expensive components for an offset press run, printing smaller quantities tends to be more expensive. Economy of scale is the name of the game, and the more you print, the lower your cost per piece. So if you’re contemplating a run of 2500 versus 5000, you’ll always save in the long run by printing the higher quantity. With digital printing for variable data, the setup cost is minimal but there are no savings for higher quantities. These types of campaigns work best for small, distinct groups of customers or really high value returns where one sale makes a big difference.

Full Color vs Not

Want that postcard full color both sides? You’ll pay more for it. Want it full color on one side, black on the other? That’s less expensive. You can shave some cost by using one side for your bright, colorful image and use black to present your message and CTA on the other.

Custom attributes

Die cutting, foil stamping, embossing, or any other custom attribute will add additional costs to your postcard project. Like quantity, custom attributes deliver excellent economy of scale, so if you’re planning to incorporate custom printing effects think about getting the most bang for your buck with a larger quantity.

Postage and List fees

When you consider your postcard campaign, you’ll need to factor postage into the total cost. Targeted Direct Mail has different postage rates than Every Door Direct Mail. There may also be fees to develop a list for a targeted campaign. Postcard sizes will also impact postage, as the USPS charges more for postcards that fall outside the standard commercial postcard size ranges. USPS Marketing Mail (bulk mail) versus First Class Presort mail options are also different postage amounts, and all postage rates are subject to change based on the current USPS regulations.Price different options and quantities.
Pricing & Ordering

Don’t let the intricacies of postcard campaign pricing deter you from starting. We have teams of experts ready to handle the hard work of pricing all the details of your project, giving you a final, all-in price for your project. We’ll make it easy for you to deliver a smashing postcard campaign that you love. And with Printing for Less, it’s right, it’s on time, or it’s free. So contact us today and get started!


Postcard Mailing Services

If you’re tired of spending your time messing with address labels, licking stamps or hauling heavy boxes to the Post Office, Printing for Less has a solution for you! With our state-of-the-art mailing software and addressing equipment, we not only save you time and eliminate the hassle, we can get your mailing directly to your customers faster and for less money.

If your mailing project will need inserting, collating or wafer sealing, please give us a call at 800-924-2041. Our Mailing Services Team will work with you to ensure your project is a success!

Want to grow your customer base? Printing for Less can help you identify your target market and find a targeted mailing list that will work for your business. Call us at 800-924-2041 for list information and costs. Or try EDDM® for targeted saturation marketing for less money than postcard bulk mail.

Mailing Services Pricing

As your one-stop shop for printing and mailing, you can price and order your direct mail piece right on our ordering pages for postcards, brochures, newsletters, catalogs and greeting cards.

Current postage rates for First Class Mail postcards are 34¢ for up to a maximum postcard size of 6 x 4¼, and 50¢ for large postcards with a maximum size up to 11½ by 6-1/8.

  1. On the product ordering pages, enter your print Quantity in our InstaPrice® calculator and select your options.
  2. Enter the quantity of pieces to be mailed and your preferred mail class in the Mailing Services section to get the price including mailing.

More Business & Marketing Options

Custom Printing

Door Hanger Printing

Business Cards

Business Cards

Plastic Card Magnetic Strip

Plastic Card Printing

Brochures

Rack Card Printing

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Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

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