Adaptability: A real-life success story

Menu printingThis is the inspiring story of a furniture store that learned to adapt. Widya Pertusi had a vision to share her Indonesian culture and craftsmanship with the American community in which she lived. Her original business was a furniture store that sold eclectic pieces of furniture from her native country to the residents of Summit, New Jersey.

The store wanted to enhance the shopping experience for their patrons, so in 2010 they began serving aromatic coffees. Customer response was so enthusiastic, that the store expanded into serving “fresh and healthy nouveau-inspired salads, create-your-own salad, Hale & Hearty soups, hot-pressed panini, gourmet sandwiches and wraps.” This was a huge success and the customers began visiting regularly to indulge in the fresh offerings.

In an effort to adapt to consumer demand, they installed a full-service kitchen and expanded their menu even further. This led to a complete evolution in the business and birthed the Batavia Café’. Now, this full-service restaurant is serving delicious fare for breakfast, lunch, and dinner. They offer an array of healthy foods, which include daily vegetarian and gluten free soups. They have opened a catering business as well and are available for both small and large gatherings.

In a time when many businesses are experiencing a decline, it is inspiring to see a company that listened to the demands of their customer base and followed where it lead. This evolution from furniture store to café is unique and is sure to be told for years to come.

menu printingThe Batavia Café’ prints their vibrant menus with PFL and we are delighted to be their printer. This menu cover displays a delectable salad and inviting colors. It is printed on a 100# dull matte paper that is sturdy and resistant to stains. PFL does custom menu printing for hundreds of clients. These custom menus range from paper stock to synthetics that have extreme durability. Our friendly print experts are available at 800-930-6040 to help you get started on your menu printing project.

If you live in the Summit, NJ area, we encourage you to visit the Batavia Café. If not, perhaps you can go into your favorite furniture store and ask why they don’t have gourmet coffee and teas available. You never know, you might get something started.

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Case Study: Special Product Features How Scratch-off Option Can Open New Revenue Opportunities

printing case studyIn this situation PrintingForLess.com(PFL) served as the print provider on a large marketing piece that a professional designer created for their customer, a national sports shoe retail chain. In this case the pro distributor is a leading provider of design, print, and promotional solutions for corporate clients. They specialize in providing the highest quality at the most reasonable price.

This reseller frequently relies on PFL as a source of industry leading quality for their customer’s printing needs. We build long-term relationships with our pro distributors, partnering with them to facilitate their success.

Our professional services can help you open new streams of revenue through product line expansion. We offer many custom options that are unique in the industry and are happy to work with you on any highly specialized custom job, like these sweepstakes cards.

Product Description: 3.5 X 2 Scratch-off cards, 4-Color, 120# Gloss, Variable Data

Specifications: Unique code under a Gold Foil (scratch-off)

Quantity: 84,000 pieces

How did the end user utilize the scratch-off cards? They ran an online entry sweepstakes via social media and complimented it with these in-store cards that served as the “instant winner” portion of the game. These cards were a bit complex in that each one was to have a unique code printed underneath the gold foil that would house the winner information.

How was this piece distributed? There were 84 stores participating nation-wide and PFL coordinated the shipping of 1,000 cards to each respective store. The cards were bundled by code ranges and labeled by store number to be distributed. PFL specializes in all forms of mailing support, including EDDM and direct mail. We can even help you get targeted mailing lists if your customers do not have an established list.

Evaluation:Commercial printers often reject complex print jobs, particularly if the project is deemed too small. This reseller discovered that PFL is willing to take on a challenge. The sweepstakes cards presented three particular challenges: variable data, scratch-off foil, and highly specified mailing requirements. Working toward a successful outcome, the reseller helped the end user benefit through excellent design and marketing expertise, providing them with the stellar quality and print solutions offered by PFL.

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What it means to you: The scratch-off feature (in gold on the sample) can give you some great options in helping your customers do something unique in promoting their business. You can separate yourself from the army of promotional products distributors by offering commercial quality printing services that allow for custom features. We will work with you on each project to ensure your end user is highly satisfied. Scratch-off is a fantastic marketing feature in print because it increases customer interaction with your customer’s brand. Don’t worry if you don’t know a lot about commercial printing, our print experts have over 900 years collective print experience, we will support you every step of the way.

We have worked hard to earn our reputation for innovative customer service and personalized support. We would love the opportunity to speak with you about how you can increase your revenues and open new doors with your customer base. Contact us today at 800-930-6040 to get started.

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Let Freedom Ring

Are you ready for some good news about today’s youth? The team at the Chicago Freedom School (CFS) is not just studying history, they are shaping it. This school, founded in 2007, is training a new generation of students to think critically and contribute to justice, freedom, and fairness nationwide. Setting expectations high, this school is reaching out to kids ages 14-21 all across Chicago, supporting them in dreaming big for America’s future.

Recognizing that leadership skills are essential in individuals hoping to impact their world for change, CFS staff is focused on nurturing strong character and independent thought in the students that are lucky enough to attend the school. CFS has a powerful and clearly defined focus, “Inspired and informed by the original Freedom Schools founded in Mississippi during the Civil Rights Movement, CFS takes an innovative approach to civic engagement, leadership development, and movement building.” The school is a positive environment that encourages initiative in students and nurtures their potential.

brochure printingWe applaud CFS for their efforts and are impressed with their vision. The imagery on their recently printed brochure is captivating and well expresses the organization’s pro-active voice for freedom, justice, and social equality. This gorgeous 11 X 17 full color brochure with half-fold is a dynamic piece that will certainly help them share their important message. We love to see amazing organizations like CFS harnessing the power of print to educate others about what they are accomplishing and what they have to offer. If you live in Chicago, we encourage you to look into the school’s labor of love, we are confident you will be impressed.

If you are in the market for extra-large brochure printing, we are ready to help. Our top quality printing and expert customer support set us apart from the crowd. Call 800-930-6040 for a friendly, no obligation consultation.

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Postcards: Not Just for Vacation Anymore…

postcard printingYes, by all means, mail a postcard of the Roosevelt Arch to your favorite Aunt Gerty, she loves hearing from you. Postcards are indeed for thoughtful vacationers, but more than that, postcards are a tool to expand your business.

According to recent findings by the USPS, direct mail is considered more valuable than any digital method of advertising. The value of reaching out to your potential customers via traditional mail is stronger than ever in light of massive inundation via digital channels. The fact is, postcards get read. Colorful, well designed postcards have the potential to drive consumers to your business for increased sales.

Hundreds of direct mail pieces pass through our presses on a weekly basis. We’ve seen the best and the worst. The design and value of your piece is important because you don’t want the recipient to classify it as “junk mail”.

Equipping you with the knowledge you need to create a successful direct mail piece is a top priority for us. The key is to develop a card that grabs the attention of your target audience and even invites them to interact in unique ways.

POSTCARD IDEAS THAT WILL HELP YOUR DIRECT MAIL PIECE BE A SUCCESS:

  • Include a call to action on the postcard (i.e. Bring This Card in Before March 17th to Receive 25% off Your Entire Purchase of $50.00 or more!)
  • Incorporate vibrant colors and high-quality images.
  • Use a QR Code or Scratch-Off to increase interaction with your postcard.
  • Enhance the basic card with visually appealing elements like foil stamping.
  • Increase tactile interest with an embossed section or creatively use a die cut.
  • Add a coupon or time-sensitive offer; this is a super way to make the piece valuable.
  • Consider using scented inks or scratch and sniff to make the mailer original.
  • This may seem obvious, but you’d be surprised how often it gets overlooked: Make sure all your contact information is on the piece and, if applicable, your location.
  • Don’t make your design too busy. Make sure you have some “white space” for the eye to land on.
  • Folds and glued-on extras (i.e. a free song download card with access code) are another way to stand out from the ordinary.
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Get Your Juice On!

hang tagsJuicing is healthy! PFL customer Juice Ranch out of Santa Barbara, California is in the business of creating 100% organic, glass bottled, cold-pressed juice. This shop isn’t cutting any corners. They did however, cut a nice hang-tag, which displays their unique logo and original design.

This die cut piece will serve as a product tag for their fresh, organic “Greens n’ Ginger” juice. Hang tags are an excellent way to promote your brand while delivering critical information to your customer. We can incorporate various finishes and effects on hangtags that will help add to the visual and tactile appeal of your piece.

Hang tags aren’t just for bottled products! You can take your branding to the market with creative application of hang tags. Hang tags can be used for almost any item and are a subtle way to remind people about your offer.  Here is a list of products you may not have thought of that can benefit from hang tags:

  • Gourmet Food Products
  • Books
  • Jewelry
  • Lamps
  • Furniture
  • Cosmetics
  • Antiques
  • Gift Tags
  • Plants or Flowers
  • Handbags/ Purses
  • Mugs/Pottery
  • Pillows/Scarves/Hats
  • Beer/Wine

Basically any type of retail product can benefit from the added branding that hang tags offer. We can customize hang tags to be large fold outs that function as mini-brochures. We also offer stringing to help with ease of attachment after delivery.

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Getting Your Business Start-Up Out of the Blocks: A little Pep-talk

business startup adviceThe 2013 March cover of Inc. Magazine is dedicated to the stories of six well-known C.E.O.’s telling their start-up story. Why?  Because almost everyone who has started a business understands that the beginning can be rough. Usually, start-ups are more packed with drive and passion than capital and customers. The decisions made during this period determine how successful the business will be in getting out of the blocks.

Most successful businesses spend a great deal of time adjusting to and navigating obstacles. You may not know it, but PrintingForLess.com has a quirky story itself. We understand the perspective of our over 100,000 small to medium business customers because we can relate.  PFL began as a local printing company in rural Livingston, MT. The company started operations out of an old farmer’s creamery building. The original vision did not encompass a nation-wide market goal. When the C.E.O., Andrew Field, realized there were more elk and bison than print buyers, he and his team launched the nation’s first e-commerce commercial print company. That was PFL’s “out of the blocks” moment. This theme of adapting and adjusting to market need and demand is common in business.

So, you want to get a good start. Or, you have made your first set of adjustments and are ready to overcome a “false start.”  Surround yourself with like-minded individuals who can embrace your vision. In fact, hire them. One thread that is common to all six C.E.O. stories in INC is that they did not do it alone. Recognize and leverage your strengths, hire to compensate for weaknesses.

We want to see you succeed. Follow this link to make use of Inc. 500’s “How I Did It” feature. It is always packed full of great inspiring and even motivating advice.

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The Cellist

Remember the lajoelpictst time you got to hear an entire orchestra live? The sounds of horns, strings, and woodwinds all tuning up. The anticipation and electricity filling the concert hall grips your soul and you know something beautiful is coming. There is just nothing on this planet quite like listening to skilled musicians live, blending their talents to create a musical experience for the audience.

PFL customer and cellist, Joel Becktell does more than deliver the traditional experience. He is also co-founder of the classical band, REVEL  , “an ensemble dedicated to playing concerts in an intimate atmosphere that invites listeners to discard old attitudes about “classical” music and re-enter the world of an earlier time when audiences engaged directly with the musicians in concerts.” Music is the pulse and expression of the human experience.  Joel has certainly contributed his fair share to the musical universe. In fact, his resume might as well just say, the man who plays cello while accomplishing more than almost everybody.

Joel has dedicated his life to creating music and teaching others to do the same.   A graduate of the Cleveland Institute of Music with a Master of Music degree, he was also awarded the Rubenstein prize for cello performance. He has served as the Principal Cellist for the Austin Symphony Orchestra among other prestigious symphonies and orchestras throughout his career. Did we mention Joel is also a business man? His website indicates, “He was co-founder of Becktell-Blackerby Fine Stringed Instruments in Austin, Texas, Vice President of Eastman Strings, the world’s largest maker and distributor of stringed instruments and bows, and was also co-founder of Terra Nova Violins in San Antonio, Texas.” He is indeed, a virtuoso!

custom business card printingbuisinss cards online

We think Joel’s business cards are sleek and memorable. More than that, we find them quite, humble. Mr. Becktell is so much more than a world-class cellist, yet this inviting business card simply states, cellist. Somehow that makes him even more likeable. Check out his website and make sure you get the opportunity to hear this New Mexico resident play. While Joel designed his own logo, artist Jane Dixon out of Chicago designed this appealing layout.

When you are ready to print your business cards, give us a call. We would love to help you design a card every bit as striking as Joel’s. Did you know we also have a robust online business card design tool? Explore all the options available! Call 800-930-6040.

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The Strongest Thread

Attention ladies!  I am thrilled to share with you this PFL customer! As a mother of three girls, one of Mayan Indian decent, I am forever thinking about how blessed we are to live in a nation where we, as women, have access to so much opportunity. As you know, this is not the case world-wide. Women and children in many developing nations do not have access to education and lack the opportunity to generate income.greeting card printing

As citizens of the developed world, we often see these circumstances and feel powerless to help implement a change. First, the answer is not to apologize for what you have, but to leverage your opportunity so you can be a contributor in the global solution. If every woman joins in the mission to see women empowered and equipped world-wide, it will be accomplished. You may be wondering what you can do? One way you can be a legitimate part of change is to do business with solution-driven companies like 4 Love Clothing.

4 Love Clothing’s ambitious mission is to, “bridge the gap in social inequities among indigenous women by empowering them through stable employment, profit sharing, and ongoing education opportunities.” They provide gorgeous Maxi dresses, colorful tanks tops, unique skirts and other hand-made items. The vibrant colors, unique patterns, and rich textures result in a beautiful garment. We encourage you to shop on their online store. Every purchase supports the life-improvements so much needed for women and children in developing nations.

The creative business model that 4 Love Clothing has implemented not only provides gorgeous clothing, but contributes to positive change for women on a global scale. We, as women, are only as strong as our weakest thread. Together, we can build a world where women are empowered with opportunity and the confidence to seize that opportunity. Participate, and you become the strongest thread.custom printed cards

We are privileged to be 4 Love Clothing’s printer. We recently printed some attractive Thank You greeting cards for the company. Lindsey with 4 Love Clothing had this to say, “Thank you for your excellent attention to details and great customer service! You guys are the best around.”

Thanks Lindsey! We sincerely appreciate your business and are 100% behind 4 Love Clothing’s mission. May you have a stellar year!

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McGregor’s Skills are Counter-Intuitive

The great thing about home is that you can build your own environment with the beauty and function that meets both your needs and personal tastes. I will never forget two homes I lived in while growing up. One had the ugliest Formica countertops I have ever seen. It was a 70’s puke green with muted salmon color flecks throughout. Just eating a PB&J in that kitchen would make you queasy. Then, as my family moved to the mountains of Colorado, dad was making more money, and that house was spectacular. The counter tops were some sort of natural stone. They were beautiful, adding richness and character to the kitchen. They invited a person to savor the PB&J, not just scarf and run.

Today, we have a myriad of choices for countertops. Although finding the right balance between beauty, functionality and budget may still be a challenge. PFL is happy to introduce you to James McGregor, owner and artisan of McGregor Designs.  If you want the perfect solution, I suggest employing James to craft and install Architectural High Performance Concrete. You won’t find anyone more experienced and knowledgeable. An industry pace-setter, McGregor Designs can make your next project a true work of art. And it’s not just kitchens we are talking here! James, “produces custom surfaces such as countertops, bar tops, backsplashes and more, mosaics, mantels, fireplaces, and BBQ’s, as well as indoor and outdoor furniture pieces, all to each client’s unique specifications.” If environmental responsibility is as important to you as it is to us at PFL, you will be glad to know James has developed a 99% post-consumer recycled glass concrete mix which he molds into gorgeous creations for his clients.

Concrete, as you can imagine, is sturdy. It has now become aesthetically pleasing as well. The affects you can achieve with it are limitless. James can even customize your installation with personalized items which can be inlayed during the process. You will never get granite to have this personalized touch! His artistic intuition and skilled craftsmanship can help you achieve the best in human habitats.

McGregor Designs printed their recent business brochure with PFL. I was impressed with the images of James’ work and think you will be as well. The McGregor’s had this to say about their brochure printing experience, “Our brochures and business cards ROCKED! We rely on our pictures to tell our story and PFL made that possible with vivid and clear colors. I always tell people to use PFL for that reason. Buy Montana, Buy USA!!!” If you are looking for an ALL USA based company to do your business brochure printing, we are ready to serve you. You can explore with our online design tool and create your own stunning brochure.

Hey, James and Tressa, we really appreciate your business and support your entrepreneurial spirit any day of the week!custom brochure printing

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Stars Are Not Born, They Are Cut Out…

Some of the greatest things that people accomplish never gain recognition. Our society loves fame, the flashy “big” stories, and the “star –makers.” But sometimes the “small” deserves its own “star.” So, we are “awarding” this customer a gold star for creative use of printing to celebrate their family during the holiday season.

Pop Up Card PrintingWe love this star-shaped greeting card. This custom card takes the unique family portrait and adds even more visual dynamic with a creative die cut; really standing out. The star pops-up from the base of the card. It celebrates the family and is highly memorable. If you are going to make a card, whether it is for business or personal use, why not make it something different than the average, run-of-the-mill, card? Take a moment to think of how a die cut concept can be applied to your project.

Many of our customers come to us with custom printing ideas that are outside of the norm, and we are always ready to help make it happen. Get with your own designer, or use one of our expert graphic designers to get the end result you envision. We will help you artistically incorporate special effects into your printing. Consider a die cut, foil stamping, embossing, unique folds, or a combination of these to make your piece fresh and different.

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