Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
Use postcards to cut through the digital clutter this holiday season. It’s the season for giving, so give your customers something they’ll love.
When it comes to printing and color, there are many factors to consider before ever getting started. Perhaps you’ve got a piece you need printed, but have no clue about the technicalities of color and no clue where to start. First, there are two primary types of color printing: they’re called CMYK and Pantone®. Understanding […]
The old saying a picture is worth a thousand words has new evidence to back it up: the human brain processes visual information 60,000x faster than textual information. What’s this mean for a small business? Strong visuals capture attention, wedge into your customers’ memories and get your message to stick. So, what do you need […]
Like most small business owners, you’ve probably heard the term EDDM and wondered what on earth it was. EDDM, or Every Door Direct Mail, is a simple but powerful small business marketing tool that gets your message in the hands of select potential customers. EDDM is a USPS based direct mail program that lets you […]
If you’re thinking about new ways to get the word out about your business, one of the best options is direct mail. This tried and true marketing channel puts your message directly into the hands of current and potential customers and grabs their attention. If you’ve never given direct mail a chance, it can be […]
As a small business owner, time is one thing you don’t have just laying around. You need all the secrets to saving resources and money you can get, especially when it comes to important but time consuming aspects like content. Great content can change the way customers perceive your brand, engage with you, and purchase. […]
Embossing and debossing are two techniques used to either impress or depress an image into paper. Both are popular and are great for giving your print piece a fresh, contemporary feel. Deciding which is best for your project (if not both) is a matter of preference. What is Embossing? Embossing uses a die (personalized metal […]