Bleed is the amount of printed information which extends beyond the finished size of your piece.
Bleed allows us to print your piece slightly oversized and cut it down to its exact size. This gives a final seamless appearance of the image "bleeding" off the edges.
We recommend that you build your file with bleed dimensions of an extra 1/8 inch (.125") on each side. This increases the total width and height of your document by 1/4 inch (.25"). For example, a 3.5 x 2" business card is designed as a 3.75 x 2.25" file.
We are happy to provide templates for your use that include bleed dimensions.
If you do not design your piece with bleeds, we are happy to add bleed free of charge!
The safe design zone is the 1/8 inch (.125") area surrounding the inside trim edge of your piece.
Keeping your critical content-text, images, graphics-within the safe design zone ensures that nothing will be positioned too close to the edge, where it could be impacted by trimming variances of up to 1/32 inch. In the 3.5 x 2" business card example, all important content should be positioned within the interior 3.25 x 1.75".
The safe design zone decreases to 1/16 inch (.0625") for envelopes, and increases to 3/16 inch (.1875") for catalogs with more than 36 pages.
Borders around the outside edge should be at least 1/8 inch (.125") wide to avoid any visual variance after trimming.
The best way to understand panel dimensions is to make a quick mock-up of your folded piece. The panel dimensions are listed from narrowest to widest. Once you have a folded mock-up, write the dimensions on the appropriate panels, both front and back. Then translate your page and panel information into your design layout.
Dimensions are provided at bleed size/at trim size
We are happy to provide templates for your use that include fold line indicators.
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Other Resources:
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