Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]
Harness the USPS rebrand to your Marketing Advantage Attention, multi-channel marketers! A recent United States Postal Service (USPS) rebrand could help you reshape the way you send direct mail. The USPS recently announced that it will change the name of its Standard Mail (aka Bulk Mail) to “USPS Marketing Mail,” active January 2017. Marketing Mail […]
Use postcards to cut through the digital clutter this holiday season. It’s the season for giving, so give your customers something they’ll love.
Focus on the customer When potential customers read content, in the back of their mind a little voice is asking, “What’s in it for me?” Always be answering that question with your copy. Wondering how you can talk about your business and your customers at the same time? It’s simple—tie it back to […]
Business marketers of the world, brace yourselves. There’s a tsunami of emails coming. According to the Radicati Group, a technology market research firm, there will be over 206 billion emails sent or received every day by 2017. There were 183 billion total emails sent or received just two years ago, and 100.5 billion were business […]
Perhaps you’re aiming to reach as many new customers as possible before a big promotional event. Or you just launched a new product that is a perfect fit for your existing customer base. Whatever your goals, custom booklet printing is a great way to spread your message, showcase your products and create buzz around your business. […]
Sometimes the amount of info you want to communicate falls right in between business card and brochure. The business card isn’t enough canvas, but the brochure is over-kill. Sitting snugly between these two options a handy solution—the rack card. What the heck is a rack card, you ask? Basically, rack cards are smaller-format printed pieces […]