Yes, by all means, mail a postcard of the Roosevelt Arch to your favorite Aunt Gerty, she loves hearing from you. Postcards are indeed for thoughtful vacationers, but more than that, postcards are a tool to expand your business.
According to recent findings by the USPS, direct mail is considered more valuable than any digital method of advertising. The value of reaching out to your potential customers via traditional mail is stronger than ever in light of massive inundation via digital channels. The fact is, postcards get read. Colorful, well designed postcards have the potential to drive consumers to your business for increased sales.
Hundreds of direct mail pieces pass through our presses on a weekly basis. We’ve seen the best and the worst. The design and value of your piece is important because you don’t want the recipient to classify it as “junk mail”.
Equipping you with the knowledge you need to create a successful direct mail piece is a top priority for us. The key is to develop a card that grabs the attention of your target audience and even invites them to interact in unique ways.
POSTCARD IDEAS THAT WILL HELP YOUR DIRECT MAIL PIECE BE A SUCCESS: