• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Printing for Less

Printing for Less

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Receipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Printing for Less Direct Mail Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

Direct Mail Recharges Marketing


DM_Recharges_HEAEDER_01272017Banging your head against an inbox? You aren’t alone – email has a dismal response rate no matter how you cut it: 1.3% percent, according to
Silverpop. Attention spans are shrinking, email is getting clogged – and frankly – emails just aren’t very fun.

Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. Direct mail is even better when it works with digital channels – netting a 7.9% response rate.

Why does direct mail work so well?

Direct Mail is a Real Thing

In an increasing digital world, the concept of a real thing has special weight. Open an email and get bombarded with ads, retargeting, annoying video ads, pop-ups and more. It’s a circus of crass marketing and we’re trained to ignore it, or even worse, use an ad blocker to kill it dead.

With direct mail, it is just the consumer and your message. You reach them with their physical senses. Studies show they look at direct mail more closely, remember it better and longer, and are more likely to act on it.

Print Can be Personalized

Digital printing lets direct mail enter the world of one-to-one personalization that’s been the playground of digital channels for years. Personalized direct mail can have impressive results, scoring a 20% lift in response rates. Personalization isn’t just limited to copy either – you can swap out new images, designs, and more based on any criteria: demographic, geographic, even lead score.

Direct Mail is a Blue Ocean

Direct mail isn’t being used much anymore. There’s a misconception that it’s too expensive and doesn’t work. Well, let your competition think that – because for you it is an open field. Why compete for attention in a crowded marketplace when you can engage on a channel that nearly 80% of consumers say they always pay attention to? Build your brand, start a conversation, keep their attention in an uncrowned space.

Digital and Direct Mail Work Together

Direct mail isn’t going to win on its own, no channel will. But together, you can use direct mail to bolster your digital engagement. Imagine an abandoned shopping cart, send a postcard with a discount card to the customer that references their shopping cart – personalized offers will drive them back to pull the trigger. Want more ideas? Check out our idea book filled with great direct mail ideas your competitors aren’t using.

Direct Mail is for Everyone

Nearly half of all people over age 65 do not use the Internet at all. It is seen as a daily gift, it is held, opened, and passed around – and not just by Baby Boomers. Digitally jaded Millennials respond to direct mail with as much vigor as their parents.

Direct Mail Can be Automated

Direct mail can be seamlessly added to marketing automation and CRM systems. You can set it up once and forget about it – as leads pass through your workflow they can trigger the send of direct mail. Shameless self promotion: we’re pioneering that technology and we think we’re the best.

Putting the power of personalized real stuff in your customer’s hand makes you stand out, builds an unforgettable customer experience, and drives real action.

Need help with your print? Talk to a live print expert today: 800-930-7978.

Primary Sidebar

RELATED ARTICLES

Examine Your PDFs with Acrobat’s Output Preview

Output Preview is a convenient Adobe Acrobat tool which helps you visually troubleshoot your PDF files before they go to print. Output Preview will display content selectively, based on whatever options you choose through the Output Preview dialog. Visual troubleshooting can be a quick and … Read More >

A Guilt Free Chocolate Fix with Great Packaging

Eclipse Chocolate has created the one thing we’re all searching for! Okay, maybe not all of us but they certainly have sold me. Eclipse Chocolate is made from hand-picked, organic ingredients when possible and practices sustainable cacao sourcing and green operations in its facility. The company … Read More >

This Company is Your “Ace in the Hole”!

Around here we love our dogs and our customers! If you are also a pet lover, you may want to pack this information away somewhere. We, ironically, hope you never need it. But, if your furry family member happens to get injured, you will be glad you read this. This customer from Nebraska is improving … Read More >

Creative Greeting Cards by Artists Hashim Thomas – stunning designs from iconic images

Check out the Die Cut Greeting Cards Printing for Less recently printed for Hashim Thomas, an accomplished artist and Creative Director of VisuaLogic, LLC. VisuaLogic’s latest venture is a greeting card line based on Hashim’s “Icon Series” paintings. As noted on his website, Hashim “believes in sharing … Read More >

The Latest InDesign Postscript Advice for Mac OS X

If you’re creating an Adobe Acrobat PDF to send to your printer from Adobe InDesign, it’s now best to avoid Acrobat Distiller. These days, there is no reason a printer should be asking you do use it. And frankly, if they’re making such a request, you may want to find an updated printer. When you’re … Read More >

10 Direct Mail Marketing Mistakes to Avoid

Direct mail gets attention, but what do you with that attention? You only have about 3 seconds before your prospect, customer or lead puts the direct mail down so you better make those seconds count. Here are the top 10 mistakes we see people make with their direct mail campaigns every day. Your … Read More >

Environmental Innovation Award for Printingforless.com!

As many of us know, today is Earth Day. And while we try to spend most of our blog time highlighting the cool work and businesses of our customers, occasionally it is nice to see Printing for Less‘s hard work recognized. WhatTheyThink, a website dedicated to identifying and supporting … Read More >

Grow Your Business with Direct Mail

If you’re thinking about new ways to get the word out about your business, one of the best options is direct mail. This tried and true marketing channel puts your message directly into the hands of current and potential customers and grabs their attention. If you’ve never given direct mail a … Read More >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login
Name(Required)
This field is for validation purposes and should be left unchanged.