• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Printing for Less

Printing for Less

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Receipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Printing for Less Direct Mail Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

Seeking Attention?

How is direct mail evolving in today’s world of electronic media? A Nielsen and RAPP Germany study decided to find out. Their study, “Future of the Mailing,” examines the effect of direct mailings and email. It found that certain mailing formats have higher open and read rates than others. To find out what really works, the team sent five different mailing variations from a fictitious travel agency (Top Travel Tours) addressed to different test subject groups. All together, mailings were sent to 1,800 subjects in Germany and the United States. Different types of mailings were tested, including a mailing in a standard envelope, a mailing in a printed envelope, a self-mailer, a wrapper, and an email. Which format had the biggest influence on recipients’ purchase decisions? Hard copy mailings in printed envelopes. This format generated the highest open and read rate with 84.5%, followed by email with 80.0%. The printed envelope was also considered by both German and U.S. customers to be of “highest value.” The mailer in the printed envelope had other benefits, as well. It had the strongest influence on the purchase decision. It was also twice as likely to motivate a customer to recommend an offer to a friend or acquaintance than email. Email, however, performed strongest in activating recipients to search for further information on specific offers. In a nutshell, the study found three success factors that we can all learn from:

#1: Use real envelopes.

Direct mail pieces in real envelopes generate the highest open and read rates compared to self-mailers, wrappers, and emails. They are also considered to be of the highest value.

 #2: Personalize it!

Notes the report: “Today, mailings have to arouse curiosity by employing personalization that is immediately apparent—on the envelope of a postal mailing and in the subject line of an email.”

#3: Use the best of print and e-media

Ultimately, which is “better,” print or email, depends on your objectives. Email is a powerful tool for spreading the message about concrete product offers, while mailings in printed envelopes are more likely to motivate recipients to pass on content and make recommendations to others. So personalize the message, use real envelopes, and personalize the outside of envelopes when possible. Always, always understand the value of each medium so you can take advantage of the best of both.

Need help with your print? Talk to a live print expert today: 800-930-7978.

 

Primary Sidebar

RELATED ARTICLES

6 Rules to Make Anyone Better at Writing Content

  Focus on the customer When potential customers read content, in the back of their mind a little voice is asking, “What’s in it for me?” Always be answering that question with your copy.   Wondering how you can talk about your business and your customers at the same time? It’s … Read More >

5 Nontraditional Tear-Off Tab Flyer Ideas

Tear-off tabs have huge potential: micro-perforations in print media add a degree of interactivity and can even result in dual-purpose marketing materials. Despite these benefits, however, many brands overlook this print effect in their marketing strategies, limiting their use to coupons. In this … Read More >

Why Business Cards Are Still Important in the Digital Age

After lockdowns and social distancing, the past years have reminded us of the importance of in-person interactions. Typing messages and chatting on conference calls is a great way to stay in touch, but it can’t replace the emotion and impact of being face-to-face, and it certainly doesn’t leave an … Read More >

Stunningly Inventive Brochure Ideas to Consider for Your Business

If you’re hoping to produce brochures that don’t look like they were born from generic brochure templates, you’re in the right place. If you want to maximize the format and stand out to your audience, we’ve got some tips. What Is a Brochure? A brochure is a small print piece, frequently folded. Most … Read More >

What’s CMYK, Pantone (PMS), and RGB Color?

CMYK, Pantone, and RGB are three different color systems in graphic design and printing. Knowing what each of them means may be the difference between a perfect final draft and a project that looks completely different than what you expected. But First, a Little Art and Physics You’ve probably mixed … Read More >

Fixing Corrupt InDesign Files

Sometimes you find an InDesign file that seems to cause problems. It could crash unexpectedly. It may be acting bizarre. Or it may just have something like a “phantom font” or a spot color that appears even though it’s really not there. A good troubleshooting technique is to export an IDML file (in … Read More >

Print-Powered Small Business: MAP Brewing

Did you look down at the bar last time you sipped on a microbrew? More love goes into those coasters and menus than you may realize. Every last detail counts big when it comes to making happy customers. Small business owners know that better than most. That's why we took a trip to Bozeman's … Read More >

Distinctive Product Marketing Piece: Tri Fold Presentation Folder

Check out the Tri Fold Prezzo Folder Printing for Less recently printed for Kiddo Tags, a unique company that produces convenient and stylish name labels for use on children’s items. Kiddo Tags founder Gabby Turner needed labels that would effectively mark her kid’s items at school, but also look stylish and be … Read More >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login
Name(Required)
This field is for validation purposes and should be left unchanged.