• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Printing for Less

Printing for Less

Satisfaction Guarantee

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Receipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Printing for Less Direct Mail Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

OpenType Typography

In our first blog posting about the OpenType font format, we discussed its advantages. This posting will discuss some of the extra typographic effects that are possible with OpenType fonts.

The actual typographic features built into an OpenType font vary by font. In the OpenType submenu of InDesign, features that are in square brackets are not available. Features that are selected have a check mark next to them. In the OpenType panel in Illustrator, the buttons for unavailable features are grayed out.

Here are some examples of the typographic features possible when using OpenType fonts:

• When an OpenType font includes small caps, you can apply the small caps feature to change lowercase text to small capital letters. This creates small caps whose weight matches the upper and lowercase letters, as opposed to using fake small caps by scaling down the caps that will be thinner than the letters around them (see examples in the illustration below). Note that InDesign will still use fake small caps when real ones are unavailable.

• If a font contains swash glyphs, ordinary glyphs are substituted with a more stylized alternative. Sometimes these are contextual, which means they only occur in specified situations, such as between two particular letters or at the beginning of a word.

• Ligatures are letters that are combined together—for example fi or fl. Adobe OpenType Pro fonts usually include additional ligatures like ffi, ffl or ff. Sometimes there may also be a discretionary ligature feature, which includes more rarely used discretionary and historical ligatures.
Open Type Typography

To get more information about the features in your OpenType fonts and how to use them, refer to Adobe’s excellent OpenType User Guide. You can download it from this URL: http://www.adobe.com/type/opentype/

Need help with your print? Talk to a live print expert today: 800-930-7978.

Primary Sidebar

RELATED ARTICLES

Customer Showcase: Don’t worry, I won’t eat your book.

Bookmarks are a great multi-use piece: they 'mark' where you stopped reading, and can be a great way to get information in front of people. Colorful, interesting or unique bookmarks do catch the eye, and Printing for Less customer Kathy Miller, of Chippy Chipmunk, definitely made a bookmark that stands out, by … Read More >

Offline Marketing Still Works and Print is the Key to Unlocking It

With our email inboxes full of reminders, surveys, and not-so-special offers, offline marketing presents an opportunity to clamber over the mountain of spam and grab your audience’s attention. Print campaigns — mailers, packaging, catalogs, and beyond — are offline marketing’s secret weapon, … Read More >

The Numbers Behind Direct Mail

Direct Mail Offers an Affordable Marketing Option Direct mail may be the marketing solution your small business is looking for. The direct mail industry is heating up, with overall spending increasing to $9.3 billion 2015. While spending is up, fewer companies are actually using this channel, … Read More >

Get Your Printing Done in Time

It’s the holiday season - and that means notecards, coupon mailers, and holiday thank-yous are going to be flooding mailboxes. If you’re planning on mailing printed pieces, you might already be under the gun with a looming deadline. To get your printing done in time, you have to plan for proofing, … Read More >

Examine Your PDFs with Acrobat’s Output Preview

Output Preview is a convenient Adobe Acrobat tool which helps you visually troubleshoot your PDF files before they go to print. Output Preview will display content selectively, based on whatever options you choose through the Output Preview dialog. Visual troubleshooting can be a quick and … Read More >

A Look At Our Partnership with Our Friends Willie’s Distillery

Standing in the liquor aisle, there is no shortage of options. So how does one decide what bottle to choose? Sure, some will head straight to the biggest brand names without looking twice. But many people scan the shelves for a label that catches their eye. If that particular bottle can further … Read More >

Mirror, Mirror on the Wall – Who’s got the Coolest Card of All?

Print never fails to inspire talented designs, just check out the business card Printing for Less printed for interior designers Home Decorable!               Foil stamping is a sharp way to add some zest to your business cards, and always catches the eye of … Read More >

Customer Showcase: IFAW posters — Elephants or cats

Printing for Less customer, the International Fund for Animal Welfare (IFAW), recently printed a pair of 11 x 17" posters highlighting two very different animals for their organization and cause, which provides a wide level of appeal -- elephants or cats (take your pick!). Additionally, by using the 11 x17" size, … Read More >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login
Name(Required)
This field is for validation purposes and should be left unchanged.