Your business card is a mini billboard that fits into your prospective customer’s hand. Creating a business card that stands out from the rest isn’t difficult, it just takes some creativity. Read through our checklist to make sure your business card commands the attention it deserves. You have approximately 3 seconds to make a lasting impression, so make it count!
Take this fact as irrefutable proof that crafting a unique card with personality matters more now than ever.
Keep it Clean
The right design is very important for differentiating your business card. Choosing a typeface that is easy to read and professional looking will go a long way with your customers. By limiting the number of different fonts you choose, your mini billboard will look clean and concise. If your business card needs a logo, make sure the color is consistent across all mediums.
Choosing an image or style that showcases your businesses personality and value is crucial. Make sure images scale to the size of a business card without losing fidelity. Pick an image that works with the text and doesn’t overpower the card or your message. We always suggest choosing an image that represents your people, product or place of work. Avoid stock photography when possible, because customers are quick to pick up cheesy, inauthentic imagery.
Who Are You?
The next checkpoint for a trash proof card is the right content. Having your name, title, phone, address, and email are all essential pieces of a killer business card. Avoid too much text on your card by embracing negative space. Don’t overwhelm your card, because you will overwhelm your customer.
Add Tactile Appeal
Making a business card pop can be done by adding tactile stimulus. Options range from various paper stocks and weights to plastic or even magnetic substrates. If your product or service is nontraditional, emulate that personality through a die cut or folded business card. Give your customer the ability to interact with the entire piece to boost engagement. Another option for making your business card stand out is embossing or foil stamping. These unique, yet budget friendly customization options create a card that begs for interaction.
If you want to reach tactile stimulus overload (in a good way), consider a specialty coating. Soft touch coating gives your business card a luxurious feel. Spot UV coating can add a unique shine and texture to a specific part of your card or the whole thing.
Trash-proof your cards with these tips and always know that we are here to help. From recommending unique ideas to selecting papers and finishes, our teams understand business cards. We also have a team of designers that will take the hassle out of creating an amazing business card. Give us a call to get started 800-930-7978.