Ever seen a “bad” brochure? Of course you have, they litter the marketplace. Boring or unattractive brochures do nothing positive for the unfortunate business that distributes them. Brochure design is important because it directly reflects upon your brand image and the product or service you provide. It’s not hard to come up with a snappy design that engages your customer. Here’s how to get started.
Ask yourself the following questions.
- Who is my target audience?
- What is the primary purpose of the brochure? (i.e. tell the company story, highlight specific products, make a special announcement)
- How will this brochure be distributed? (i.e. mail, conference, on site)
- Is one brochure sufficient? (i.e. individual product focus, company vision, services offered, special event)
Make an outline of your key points. Create the written content first. This will help your designer, even if that is you, create a layout that is not too busy.
Here are a few fun ideas to get your creative juices flowing:
Get WAY Out of the Brochure Box: Take the lid off that creative boiler and think of new forms your brochure can assume. Edgy concepts that depart from convention can get results. This idea incorporates professional design with innovative thought. It is memorable.
Don’t be the great company with the “bad” brochure. PrintingForLess.com has a useful, interactive brochure design program that can get you started. Click here to explore your online brochure design options.