SNAPPPY BROCHURE DESIGNS - PFL Printing Blog
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  • slider 23 Oct 2012        By: Ginger

Ever seen a “bad” brochure? Of course you have, they litter the marketplace. Boring or unattractive brochures do nothing positive for the unfortunate business that distributes them. Brochure design is important because it directly reflects upon your brand image and the product or service you provide. It’s not hard to come up with a snappy design that engages your customer. Here’s how to get started.

 Ask yourself the following questions.

  • Who is my target audience?
  • What is the primary purpose of the brochure? (i.e. tell the company story, highlight specific products, make a special announcement)
  • How will this brochure be distributed? (i.e. mail, conference, on site)
  • Is one brochure sufficient? (i.e. individual product focus, company vision, services offered, special event)

 Make an outline of your key points. Create the written content first. This will help your designer, even if that is you, create a layout that is not too busy.

 Here are a few fun ideas to get your creative juices flowing:

 Incorporate Bold Color on a Dark Base: The brochure design below by Ian Johnson is an excellent example of how color play draws positive attention.  
                                

 

 

 

 

 

              [Design-Your-Own Brochure Template]

Utilize a Unique Shape:  If your goal is to be memorable, consider diverging from the traditional tri-fold, rectangle brochure. A square or round shape adds both visual and tactile interest.

 

 

 

 

 

 

Be Creative with a Die Cut in Your Design: Custom brochure printing that includes a die cut increases the sophistication and charm of a piece.

 

                           

 

 

 

 

 

Upgrade the Size of Your Brochure: Transforming your brochure into a mini pamphlet allows you to include far more content.

                    

 

 

 

 

 

 

Get WAY Out of the Brochure Box: Take the lid off that creative boiler and think of new forms your brochure can assume. Edgy concepts that depart from convention can get results. This idea incorporates professional design with innovative thought. It is memorable.

                      

 

 

 

 

             [Design-Your-Own Brochure Template]

Don’t be the great company with the “bad” brochure.  PrintingForLess.com has a useful, interactive brochure design program that can get you started. Click here to explore your online brochure design options.

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