Point of Purchase Displays
Point of purchase, that ideal juncture where the consumer, their money, and the register converge is a marketer’s dream. Best practice for retail marketing is to engage the consumer at points of decision. A study of consumer behavior conducted by Prime Consulting Group revealed that at-retail advertising drove additional sales higher 70% of the time. What can we learn from this, class? …….Point of Purchase Display advertising works, period.
Some Point of Purchase Display Options
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