• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Printing for Less

Printing for Less

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

My LoginMy Login
800-930-2423
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Receipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Enterprise
    • Food & Beverage
    • Healthcare Payers
    • Healthcare Providers
    • Non-Profit
    • Real Estate
    • Technology
    • University
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Custom Packaging
    • Design Services
    • Printing for Less Direct Mail Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • Shop Holiday
  • Get a Quote

Looking Beyond the Printed Piece

What is your goal?

It goes hand-in-hand with ‘motive’ and ‘purpose.’ It is an all-encompassing mindset that looks beyond a single printed piece and engages the outcome of an entire business as well. While the content of a printed piece is important, the impression it leaves with the consumer has a far greater impact.

Capture2

blog_modified-iron-crossIf your piece is mostly informational, you may consider a brochure. A creative fold, such as the popular ‘iron cross,’ encourages exploration of the piece, such as in PrintingForLess.com’s HR recruitment piece. On the other hand saddle stitching or perfect binding can encourage a customer to walk through the piece in a more orderly manner.

Capture2

As much as we don’t like to admit it, we as humans develop impressions, values and sometimes stereotypes based on a first glance at almost any situation. That’s why the choice of the format for your printed piece is so meaningful: it directly affects how the customer sees the product in the long-term.

Capture2

diecut This charging rhinoceros, die-cut and UV-coated, is the logo for Shirt Rhino, an online T-shirt company for custom screen-printing. The powerful design of this business card is sure to lead with a roar.

guitar_pick

You also might try to leave something useful with the customer, such as in Gibsun’s plastic-coated business card with a die-cut guitar pick built into the card itself.

Capture2

When deciding on a format, consider your overall goals: Why do you operate your business the way you do, and how can you best communicate this to the customer? What specifics are you highlighting? Use your business essentials to drive your detail choices—not the other way around.

Capture2

Chair_Bcard3

The not-for-profit coalition National Center for Women & Information Technology wanted to cement their idea of ‘The Red Chair’ in consumer’s minds: for NCWIT, this symbol promotes their slogan, ‘Sometimes you have to sit to take a stand.’ They created a business card with four die-cut pieces that could be punched out and assembled into the Red Chair itself: and still maintains its business-card purposes, with NCWIT information (and instructions for assembly) printed on all available faces.

Capture2

There are a variety of options for format when it comes to printed material: business card, folder, newsletter, etc. These are fairly standard choices. But you may need to unleash your creative when it comes to details such as size, design and special effects.

Capture2

WhiteIceThe highly contrasting colors on this White Ice postcard draw the eye to the few white spaces left on the card—namely, the brightness of the woman’s teeth, for which the postcard is advertising. The offer and contact information for the tooth whitener are contained on the back of the card. The simple design of a postcard may be just the thing you need to quickly catch your customer’s eye.

Capture2

Greeting cards are an excellent way to relate to customers on a personal level while stilfoill maintaining somewhat of a business mindset. KLOVE radio station made these cards with foil-stamping on a plain black front to highlight on two words, which, when combined, form their main message. The visual contrast between the black and gold again underscores their key phrase.

stationery1

Like greeting cards, stationery can address formal issues while keeping your company’s name and logo in plain view. Matching envelopes are always an impressive touch.

Need help with your print? Talk to a live print expert today: 800-930-7978.

Primary Sidebar

Subscribe now and get an instant 20% off your first purchase.

Name(Required)
This field is for validation purposes and should be left unchanged.

RELATED ARTICLES

15 Creative Newsletter Designs for Growing Businesses

Developing an original look for your advertising materials doesn’t have to be a Herculean task. With a seemingly endless array of possibilities, getting started by just picking a font can seem daunting. Thankfully, with our teams of experts here at Printing for Less, you don’t have to worry about knowing the ins … Read More >

The Basics of Professional Printing

Print isn’t going anywhere. Think about it: at the end of an exceptionally long day of work, do you feel compelled to get on your computer and read articles online or cozy up on your couch with a book? Have you ever felt sick from staring down at your tablet too long, or squinting into your phone? … Read More >

Customer Showcase: Boots, Balls and Ammo (not what you think)

Indigo Resource Group, a Printing for Less customer, designed an 11x17" half-fold brochure with an interesting title, and an old-time, "Western" look to the design (sepia tones and a cowboy boot). The title is definitely eye-catching, with a humorous double entendre included. Check it out here: Need help with … Read More >

Troubleshooting Adobe Applications

Adobe Creative Cloud is an essential resource for many of us to complete our jobs. Yes, the applications and their ability to talk to each other is convenient. They are powerful. And we’ve come to rely on them heavily. Which is why we get even more frustrated when Photoshop slows, hands, or crashes. … Read More >

Every Door Direct Mail® Success Kit

Use Every Door Direct Mail® to grow your business and increase revenue at a fraction of the cost! The United States Postal Service's EDDM® program allows you to have your postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date … Read More >

GLUE, Make a Stronger Connection with Your Customers!

Upgrade your marketing materials by increasing interaction with your promotional piece. How? Try using sticky glue to attach a plastic or paper discount card, coupon, or offer. The process, referred to as Tip-On, places tacky, easy to remove glue to your base piece, attaching the extra element. The … Read More >

Fix Spot Color Issues in InDesign with the Ink Manager

Printers continue to report an epidemic of spot colors being specified in documents when they really just need to use process inks. If you’d like to avoid this mistake (and save your printer some frustration), do your printer a favor and thoroughly check over your spot and process colors. Make use of … Read More >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-930-2423

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • Contact Us
  • My Login
Get 20% Off

Subscribe now and get an instant 20% off your first purchase.

Name(Required)
This field is for validation purposes and should be left unchanged.

*Some exclusions apply. See details

Name(Required)
This field is for validation purposes and should be left unchanged.