• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Printing for Less

Printing for Less

Satisfaction Guarantee

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Receipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Printing for Less Direct Mail Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

Looking Beyond the Printed Piece

What is your goal?

It goes hand-in-hand with ‘motive’ and ‘purpose.’ It is an all-encompassing mindset that looks beyond a single printed piece and engages the outcome of an entire business as well. While the content of a printed piece is important, the impression it leaves with the consumer has a far greater impact.

Capture2

blog_modified-iron-crossIf your piece is mostly informational, you may consider a brochure. A creative fold, such as the popular ‘iron cross,’ encourages exploration of the piece, such as in PrintingForLess.com’s HR recruitment piece. On the other hand saddle stitching or perfect binding can encourage a customer to walk through the piece in a more orderly manner.

Capture2

 

As much as we don’t like to admit it, we as humans develop impressions, values and sometimes stereotypes based on a first glance at almost any situation. That’s why the choice of the format for your printed piece is so meaningful: it directly affects how the customer sees the product in the long-term.

 

Capture2

diecut This charging rhinoceros, die-cut and UV-coated, is the logo for Shirt Rhino, an online T-shirt company for custom screen-printing. The powerful design of this business card is sure to lead with a roar.

guitar_pick

 

You also might try to leave something useful with the customer, such as in Gibsun’s plastic-coated business card with a die-cut guitar pick built into the card itself.

Capture2

 

When deciding on a format, consider your overall goals: Why do you operate your business the way you do, and how can you best communicate this to the customer? What specifics are you highlighting? Use your business essentials to drive your detail choices—not the other way around.

 

Capture2

Chair_Bcard3

The not-for-profit coalition National Center for Women & Information Technology wanted to cement their idea of ‘The Red Chair’ in consumer’s minds: for NCWIT, this symbol promotes their slogan, ‘Sometimes you have to sit to take a stand.’ They created a business card with four die-cut pieces that could be punched out and assembled into the Red Chair itself: and still maintains its business-card purposes, with NCWIT information (and instructions for assembly) printed on all available faces.

Capture2

 

There are a variety of options for format when it comes to printed material: business card, folder, newsletter, etc. These are fairly standard choices. But you may need to unleash your creative when it comes to details such as size, design and special effects.

 

Capture2

WhiteIceThe highly contrasting colors on this White Ice postcard draw the eye to the few white spaces left on the card—namely, the brightness of the woman’s teeth, for which the postcard is advertising. The offer and contact information for the tooth whitener are contained on the back of the card. The simple design of a postcard may be just the thing you need to quickly catch your customer’s eye.

Capture2

Greeting cards are an excellent way to relate to customers on a personal level while stilfoill maintaining somewhat of a business mindset. KLOVE radio station made these cards with foil-stamping on a plain black front to highlight on two words, which, when combined, form their main message. The visual contrast between the black and gold again underscores their key phrase.

stationery1

 

Like greeting cards, stationery can address formal issues while keeping your company’s name and logo in plain view. Matching envelopes are always an impressive touch.

Need help with your print? Talk to a live print expert today: 800-930-7978.

 

Primary Sidebar

RELATED ARTICLES

It’s a Date: How Calendars Help Customers Connect with Your Brand.

  Evernote, Trello, Asana, Wunderlist. There are lots of tech options out there for scheduling and keeping track of your day. And many of them are great tools. But no matter how many fancy online options come out each year, people will always revert back to the ever trusted pen and … Read More >

Missing Fonts in Adobe Applications

We began a discussion of fonts for printing with this blog posting, where we talked about the different kinds of fonts that can be used for printing. Most experienced creative professionals would probably agree that working with fonts could be one of the most problematic issues in working with … Read More >

Printing for Less Customer Project Showcase: Meet Mr. Right…he’s portable.

How do you get people to read about your business with a direct mail piece, especially when that business is "temporary restroom solutions"? (Most of us know this as a Porta-Potty). Since 1964, Mr. John has been recognized as an industry leader in temporary restrooms throughout NJ, Eastern PA, … Read More >

It’s a bird, it’s a plane…no, it’s your business card.

Business cards come in all shapes and sizes, and unique cards are always a good conversation starter. This card from NB Signs & Designs definitely falls under the creative category; it has an origami look about it, yet provides just enough necessary info to technically be a business card. And … Read More >

8 Medical Design Brochures That Work

As we all know, the medical industry is heavily regulated. There are very good reasons for it but that doesn’t mean that effective marketing is out. Playing by the rules (or FDA regulations) shouldn’t mean that you can’t create amazing marketing campaigns with some spiffing new medical brochures. … Read More >

Brochure Best Practices

Brochures are the best way to market just about anything. Perfect for tradeshows, leave-behinds, in-store service offers, menus, maps, mailers - the list goes on and on and on. Here are some tips for making the most out of your brochures. The 5 Essential Brochure Archetypes There are different kinds … Read More >

Twisted Stitches – It’s a magnet, it’s a t-shirt, it’s a business card…

Twisted Stitches out of Portland, Oregon, created a very cool fridge magnet, that really captures exactly what they do: screen printing and embroidery, of--you guessed it, shirts. This would have worked as a standard square or business card-sized piece, but they got creative, and made a perfect … Read More >

Earth Day: Sustainable Forestry Myths Debunked

At Printing for Less, we’ve always considered ourselves close to nature, and by that we aren’t referring to the fact that we could throw a rock out our back door and hit a mountain range. As fans of Earth Day, we thought we’d celebrate by sharing a rather excellent infographic produced by Two Sides on sustainable … Read More >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login
Name(Required)
This field is for validation purposes and should be left unchanged.