Boost Your Small Business Marketing by Repurposing Your Website

As a small business owner, time is one thing you don’t have just laying around. You need all the secrets to saving resources and money you can get, especially when it comes to important but time consuming aspects like content.

Great content can change the way customers perceive your brand, engage with you, and purchase. But for many small business owners this seems overwhelming. That’s why we’ve pulled together some of our best secrets for repurposing content you already have to better market your business. In this article, you’ll learn how to:

Create reusable content
Repurpose website content for blogs, emails, direct mail and more
Get multiple social posts out of one piece of content
Drive customer engagement with content across multiple channels

Learn more about repurposing your content.

Need help with your print? Talk to a live print expert today: 800-930-7978.

Using Custom Flattener Presets

Your commercial printer’s workflow may require that transparency be flattened. We discussed flattening transparency in this blog post. The printer may have created a custom Transparency Flattener Preset which has the settings they require for their workflow. This post explains how to use such a … Read More >

6 Myths about Direct Mail that are Total Bull

When someone’s drowning, do you throw more water in the pool, or do you throw them a flotation device? We vote the floaty. In the same vein, with the rising tide of emails your prospects' faces, why throw more at them? Direct mail is the perfect way to break free from that digital tsunami and reach … Read More >

Customer Showcase: PSGDesign’s “clear” business card

Business cards are an ever-present, required piece of paper every business person should own. Who doesn't have one? But to really stand out from the sea of cards cluttering desks, wallets and drawers everywhere, that vital piece of informative paper stock doesn't even need to be paper. What if you … Read More >

Use a Postcard Mailer to Get More Voters

It’s the homestretch to the voting booth and if you're on a political campaign or running for office, then you’ve got to start leveraging every channel to get your message out there. Obama won both elections in large part due to his online savvy, and you should certainly focus efforts on building a … Read More >

10 Daring Designs for Dazzling Table Tents

At Printing For Less, we know table tents design like the backs of our hands. After all we see them all the time. As it happens, so do you! But maybe you haven’t noticed them. Table tents can be found everywhere, but are especially common in establishments such as restaurants or cafes. Like most people, you … Read More >

Choose the Best PDF Preset for Printing

Choosing the Best PDF Preset in InDesign InDesign provides PDF presets so that you have fewer choices to make (and fewer details to actively remember). Presets group multiple panels of choices into the most common combinations for various workflows, such as commercial printing, desktop printing, and … Read More >

5 Tips to Maximize Your Holiday Marketing Efforts

Holiday marketing? You may wonder why it's a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season … Read More >

Consider Your Options when Binding Multiple Pages

Are you in a bind trying to decide how best to present multiple pages of information? This is your guide to organizing your ideas in a presentable way; namely, through any one of the four main types of binding. These four categories range in cost-effectiveness and professionalism. Once you have a … Read More >

Footer