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Printing Options

Custom Printing Options

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European Sizes

Sending marketing across the pond? We offer European paper sizes in A4, A3, & printing options for your brand. Request samples or design help. Learn more.

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Catalog Binding Options

Learn which catalog binding options work best for different types of catalogs, booklets and manuals based on page count, use cases and other factors

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Color in Process Printing

Choosing between CMYK or RBG for print? Learn which you should use for printing and how the color quality of printed materials are affected by RBG and CMYK.

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Spot UV Printing

Get exceptional Spot UV printing for your marketing materials. Numerous Spot UV coating options can enhance your printed piece and really get you noticed.

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Rip Cards or Tear Off Cards

Send a postcard with your marketing message and a tear off portion with a business card that they can keep or a coupon or ticket to get people to your store or event.

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Paper Folding

Proper paper folds in print marketing can drive an effective piece. Learn more about paper folding patterns and options at Printing for Less.

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Scented Printing

Scented printing offers a whole new dynamic to the customer experience! Great for sampling fragrances or creating a lasting impression. Smell our options!

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Custom Magnets

Get high quality full color custom magnets made in whatever size, shape or color you need to market your business.

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Wire-O® Binding

Get the many advantages of Wire-O Binding for bound booklets, manuals, workbooks and other documents that need to lay flat. Assorted colors are available

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Liquid Laminate

Liquid laminate is a great way to add durability & visual impact to paper & digital prints. We created a guide on how to effectively use liquid laminate.

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Gift Card Printing

Gift card printing made easy for businesses big and small. Order plastic or custom gift cards and boost your brand! Get more with Printing for Less.

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Foil Business Cards

Add sleek eye catching flair to your business card! Custom foil accenting elevates your business card design to a whole new level. Learn more.

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Embossed Business Cards

Embossed business cards make an impression that sets you apart from the crowd of mediocre competitors. Expert embossing design and technical assistance

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Print Folding

Folds can be anything from a standard brochure tri-fold to a more complex snake-fold. Folding as part of the design concept offers an affordable way to increase the impact of a printed piece.

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Personalized Coasters

Get custom personalized coasters for a practical way to share your branding or event. Lots of custom options, quick turnaround and great pricing

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Foil Stamped Brochures

Custom foil stamping on your brochure is an excellent way to stand out from the crowd. Printing for Less offers gold & more custom foil colors. Learn more.

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Premium Paper

Premium paper is sometimes referred to as designer paper, fancy paper, or specialty paper. Regardless of what you call these quality papers, Printing for Less is ready to help you decide which paper best suits your personal printing project.

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Printing Terms & Glossary

A glossary of terms used in the graphic design and commercial printing industry from Printing for Less. Learn the definitions of important printing terms! of collate printing, ream, and more.

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Graphic Design Help
Marketing & Design Tips

Guides
Jumping into the world of printing? We’ve put together these handy resources to help you get your footing.

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Advertising & Design
Templates

Templates
Pre-made templates are a great way to springboard your creativity and make sure everything is laid out exactly the way you need it. Utilize one of our printing templates and speed up the printing process even more.

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Printing for Less services the technology industry.
Blog Articles

Blog Articles
We’ve compiled a list of our best blog posts to help you dive into custom printing

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Printing Metallic Ink on Business Cards

Printing Metallic Ink on Business Cards

spot uv business cardMetallic ink adds sparkle to business cards. People can’t resist tipping them back and forth to watch the light reflect off them. And when people interact with your business card, they’re far more likely to remember you.

Metallic inks contain tiny metal fragments that catch the light and make business cards glimmer in a delightful way. With a lower price point than foil stamping, metallic inks are an affordable way to give business cards a distinctive, eye-catching appeal. Metallics come in traditional silver and gold and a dazzling array of colors. Mix and match for creative effects.

Design Tips for Business Cards with Metallic Ink

Metallic ink makes a striking accent or it can give all-over shine to a business card’s back. To get the best results with metallic inks:

  • Use glossy coated stock.
  • Metallic ink has a strong impact, so keep the overall design simple and easy to read. Use contrasting colors, a simple font, and at least 8pt type.

Using Business Cards Printed with Metallic Ink

Business cards are a tangible reminder to people you’ve met. Unlike websites, business cards are always “on,” even when you’re in internet-free zones like airplanes and theaters. Carry a stack with you everywhere so you’re never without this indispensable marketing tool. Business cards give people the information they need to connect with you later. Include your most important contact information, but don’t fill your card with unnecessary details. Be sure to include:

  • Your name and what you do
  • Your email address
  • Your phone number. Include both work and cell if you prefer.
  • Your company’s web address
  • Social media URLs for networks where you’re active professionally

Consider putting your photo on your business cards, especially if you frequently hand them out at industry or networking events. People have trouble remembering names, but the photo on your card will instantly remind them of who you are and what you talked about.

silver metallic ink business cardUse metallic ink on business cards to help promote your brand identity. Choose colors that match or complement your logo or that have specific connotations. Gold ink signifies wealth and luxury on a financial planner’s card, while orange metallic ink might highlight flames on a fire alarm company’s cards. The cards’ shiny surface helps them stand out.

Business cards with metallic inks also make excellent store or product promotions. Use them to advertise an upcoming sale, special event, or special offer. Keep a stack by the cash register and fasten one to each customer receipt. The reflective metal will catch customers’ eyes and encourage them to come back.

Business cards with metallic ink are also great for calling attention to loyalty cards, sprucing up hang tags and creating upscale product inserts. Our designers are experts at using metallic effects in creative ways that brighten up any business card sized project.

Metallic ink gives business cards a memorable glitter that sets them apart from the crowd. Add metallic to your cards and you’ll be sure to stand out.

Have questions about using metallic inks?
Give our helpful experts a call at 800-930-2423 or Get Pricing
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Brochure Design Analysis

Brochure Design Analysis

DePuy Spring Creek, LLC Brochure

Next time you’re staying in a hotel, stop by the brochure rack in the lobby. Among the brochures for tours, cool attractions, natural wonders, amusement parks, local restaurants, and historical sites, you might find a slightly out-of-place brochure; one that speaks of elegance, high class, and exclusivity. In the brochure rack you’ll be hard pressed to find a brochure as well designed and beautifully produced as this one.

Target

DePuy Spring Creek is one of the finest wild trout streams anywhere in the lower 48 states. Located 6 miles outside of Livingston, Montana, the original gateway to Yellowstone National Park, millions of park visitors stay in hotels within close driving distance to the spring each year. DePuy Spring Creek, LLC, offers reserved fly fishing spots on this world-class trout fishery.
 
This brochure needs to appeal to fly fishers who may have an open day or two during their visit. These potential customers typically have some disposable income and occasionally enjoy dining at a fine restaurant.
 
 

Appeal

To appeal to the target audience of this brochure, the whole piece has to say, “Epic Fly Fishing!”

  • Professional photography – The best way to appeal to this audience is to put a big, giant trout right on the front cover. Actually, the photographer did one better and shot an image of a big, giant trout just coming out of the water with a fly in its lip.
  • Appealing “inside” information – Not everyone would find a license plate splattered with bugs exciting. But to the right person, this means big fish. The bug smeared license plate photo on the inside of the tri-fold tells a fly fisherman that the driver just went through a caddis fly hatch – a favorite food of trout. This photo cleverly sends a “coded” message to the right audience.
  • Font and Leading – A serif font was used with slightly expanded spacing between letters to give a clean, easy-to-read feel. Sarif fonts are good to use on brochures built around a nature theme. The font style has a more classic, old world finish and fits right in on this piece.
  • Paper – An 80# gloss text was used to provide the right finish to the piece.

Attention Directors

Nature is heavily represented in this brochure, and there are many design elements that were integrated to help accentuate those natural elements and leave the reader with warm feelings.

  • Hue – This brochure is filled with pictures of wood, wooded mountains, lush stream banks, rocky-bottomed crystal clear streams, and colorful rainbow trout. To give a more consistent look to the images, and to add effects like warmth, the hues of the greens and browns were slightly changed. Magenta was added to the green hue, or the color’s position in the natural spectrum, to give the greens a natural consistency like a forest of evergreens. A slight amount of yellow was added to the browns for warmth
  • Format – Since this piece was designed for display racks in hotels, chambers of commerce, rest stops, visitor centers, and the like, this brochure had to be an 8 ½ x 11 tri-fold to fit in display racks.

Motivators

  • Contact info – You don’t want your contact info placed too inconspicuously on your brochure, but you also don’t want to detract from the piece. The designers here did a good job subtly placing a contact number on the inside of the tri-fold, and wisely using the center of the back fold to place the company’s full contact information.
  • Price – Placing pricing information on a brochure is not always a simple or easy decision. There are times when you don’t want to place price on a brochure. It may be a good idea to leave price off if:
    • The pricing is complex
    • The pricing list is too long and takes up too much space
    • You don’t want your price list falling into the hands of a competitor
    • You might want a customer to speak with a sales rep first
    • Your prices change often
    • It seems tacky to put price on your brochure

Due to the target market and nature of the product, it was necessary to put pricing on this brochure. Here it was placed very appropriately on the back panel.

The different panels showing the nice design layout.

Click images for a larger view
brochure design panels
Inisde with Right Panel Folded Over
Notice the nice crossover design when viewing the first step in unfolding
 
brochure design insides
Inside Panels
Nice cross panel presentation with
large good looking and engaging photos
 
brochure design back
Back Panel
Clean and effective

Summary

Excellent professional photography, a clean crisp feel, and a very warm, natural appeal make this elegant brochure really stand out. Look for it next time your travels take you near Yellowstone National Park.

 

See more Featured Brochure Designs
 
Need help or advice on a brochure design?
Give our helpful experts a call at 800-930-2423.
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Help & FAQs

Need some help or have questions about your commercial printing? Our printing FAQ and help page helps make your prints perfect the first time.

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Claim Your Gift

Cheers to more moments that spark joy and peace of mind this holiday season! As a part of Printing for Less’s deep appreciation for your partnership, we have a holiday gift just for you.

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Design Tips for Commercial Printing

If you are scanning the iages yourself from photographs it is better to save them in either tif, or eps format.

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Gate Fold Brochure Design Review

Gate Fold Brochure Design Review

Capturing Emotion through Printing

How to use four color printing, unique folds and custom paper to reel in guests at a Montana guest lodge

Customers, getting customers, grabbing their attention–It is safe to say that business owners know with certainty one thing: clients and customers can be finicky, temperamental and easily distracted. How do you grab the attention of a potential customer, hold on to it, and make an impression? One way is through your marketing materials, specifically a brochure. Many businesses count brochures as a key piece in their marketing arsenal, along with their business cards, direct mail pieces like postcards, and of course their websites.

One company that uses brochures to successfully convey the warmth and hospitality of their fly fishing lodge is Yellowstone Valley Lodge, out of Livingston, Montana.

The Brochure

Their brochure, a custom size 9 x 16″ closed gate fold, uses a folded, closed vertical orientation to achieve two things: ease of placement in standard sized brochure racks and a closed gatefold to maximize real estate of the printed piece. At first glance, the size is similiar to most “rack cards” or other tri-fold brochures, but once an interested customer grabs one, they begin to unfold not once, but two more times, revealing pertinent text and compelling photographs.

 

The Design Elements

This piece also uses an often overlooked component of winning printed pieces – the custom paper stock. Printed on a 65# Neenah Sundance Cover Felt, the look and feel of the paper works well with the subject matter—a Montana lodge providing down-home hospitality in a setting with stunning scenery, great fishing and fantastic food and amenities. This “feel” is enhanced by the softer, textured paper stock, which is reminiscent of a well-worn fishing vest. Also, this stock is made with a minimum of 30% post consumer fiber, adding to the environmentally friendly aspect.

Printing for Less’s customer, Yellowstone Valley Lodge, used a printed background that resembles lightly-worn leather, adding to the richness of the piece, and ultimately, the experience of a stay at the lodge.

 

The Impact

All of the components of the brochure set the stage for a potential guest at the lodge to start seeing themselves in the photographs, whether casting a fly to rising trout, wildlife viewing in Yellowstone National Park or enjoying the great food and landscapes. This is something that a website cannot do, and coupled with the portability of the piece, makes it a perfect reminder for a potential guest to start booking a trip!

 

Get Your Own Winning Brochure

Let’s take a look at some of the features this brochure uses to really stand out from the crowd:

  • Custom paper stock adds “feel” and richness
  • Visually-appealing photographs that capture the essence of the experience
  • Text is laid out in an easy-to-read format, telling the “story” of their lodge
  • Back panel is set up as a mailer, giving it dual-use, whether in a rack as a takeaway or sent to a specific mailing list
  • Unique fold that makes it user-friendly, easy to mail with a tab, but also maximizes space and enhances information presentation

 

Interested in Creating Your Own Winning Brochure?

Adding a brochure to your business’s marketing toolbox is a great way to pull in more customers, and if you are ready to get started, give Printing for Less a call today at 800-930-2423 and speak with one of our Technical Service Representatives and get all of your questions answered, or email us at info@printingforless.com. We can help you with paper selection, fold layout, design and mailing services.

 

The different panels of the gatefold brochure

closed gate fold
Front and back covers
 
gate fold unfolded
Panel spread after opening the brochure
 
gatefold brochure inside panels
Full inside spread
 
See more Featured Brochure Printing Designs
If you have questions about gate folds, or need help with your brochure, call our design experts at 800-930-2423 or email us at info@printingforless.com.
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Large 3 Panel Brochure Design Review

Large 3 Panel Brochure Design Review

Can a Brochure Make You Feel Hungry?

Chef de Paris’ brochure stirs the appetite!

Presentation of your product is important with any brochure, but when your product is food, extra special care must be taken to entice the customer rather than repel.

Just like a chef at a fine restaurant knows, the presentation of the food can influence a customer’s perception of taste. Whether your company is a restaurant or a manufacturer of high-quality food products, the images of your cuisine and their surroundings can drive customers to you – or drive them away.

Target

The frozen appetizers, vegetable side dishes and desserts produced by Chef de Paris in Merrick, New York, are created for discerning restaurants that maintain the highest culinary standards. Certainly their brochures need to maintain the same standards as their food products.
 

Appeal

Chef de Paris’ products are a critical component to a restaurant’s menu. They can make-or-break a restaurant customer’s dining experience. The brochure must give the restaurant owners confidence in Chef de Paris’ high standards.

  • 120# dull cover stock – The thickness of this paper portrays quality and class. Combined with the smooth dull matte finish the brochure shows off crisp printing without sacrificing the ability to easily write on it and circle the items you want to order.
  • Paris – Just by saying the word conjures up ideas of the Eiffel Tower, sophistication, cafes and exquisite food. As the reader looks at each picture in this brochure they can trust that the food will be mouth-watering.

Attention Directors

The designers used several techniques to display the food in this brochure.

  • Format and Fold – The tri-fold used in this 11 x 25 brochure makes a big impression. Using the large 3-panel brochure format, the designer arranged multiple pictures that are evenly spaced throughout the piece without over crowding the brochure. The three panel brochure makes a cost effective small catalog.
  • Images of food – Close up images of the food in the brochure allow the reader to focus on each picture one at a time. By having the close-ups the reader is able to see the perfection and artistry these chefs pride themselves in.
  • Colors – Using browns and whites for the background accentuates the vibrant colors of the images making really pop and stand out in the brochure. Your eyes are drawn to the appetizing food as you pick and choose the ones you want to order. The design and colors used in the background of the brochure really highlight the food and makes it the all-star of the brochure.
  • Manufacturing – Having a great design is just one step in the process of getting a high-quality, printed brochure. Make sure your printer puts as much time, effort and attention to detail with their printing craft as you do with your design. Also request brochure samples from your printer specific to your topic – food in this case. Can your printer make your food brochure even better than you imagined? Don’t settle for less.

Motivators

Contact information – After opening this tri-fold brochure the first thought for most is how can I get more information? With that in mind, the designer strategically placed the contact information on the inside panel. They also used the back panel underneath the packing information to display their contact information again.

Summary

Displaying photos of delectable treats and appetizers requires a keen eye for details along with the ability to achieve a high perception of quality and class. Chef de Paris accomplished both in their brochure by their paper selection and using close up images of the food allowing the reader to focus on what they would like to order.

 
Need help or advice on a brochure design?
Give our helpful experts a call at 800-930-2423.
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Brochure Printing with Custom Inks

Brochure Printing with Custom Inks

Custom inks make an ordinary brochure look and feel extraordinary.

Metallic inks and spot UV add sparkle and shine. Spot Pantone inks ensure consistent colors, and scented inks can make people crave your product.

Metallic inks are full of tiny metal particles. The metal bits catch the light and add shine to a brochure at a lower cost than foil stamping. Metallic doesn’t just mean silver and gold – we can print a wide array of metallic colors, including bright blue, vivid purple and elegant bronze.

Smells are closely linked to memory, and scented inks create a lasting impression. We offer scratch-n-sniff and coated light rub inks, and we can also work with the specialty glue that’s commonly used to hold perfume samples in magazines. Imagine an apple pie scent wafting from a bakery brochure or the smell of freshly cut grass coming from a brochure for a lawn care company.

In Spot UV printing, we apply a coat of glossy varnish and then quickly cure it with an ultraviolet light. Because the varnish dries ultra-fast, we get shimmery details that make people want to run their hands over your brochure and say “Wow – that’s amazing!”

Need technical or creative advice on your custom brochure printing project?
Give our helpful experts a call at 800-930-6040.
 
 
Get Pricing for Custom Brochures
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