Catalog and Booklet Printing Specifications and Formats
Understanding Catalog Page Counts and Formats
To count catalog pages, count sequentially the way you would count pages in a book or magazine, but include the front and back outside and inside covers. Count the front cover as page 1, the inside left cover as page 2, and so on.
Make sure the total amount of pages in your catalog is a multiple of four. By definition, a catalog or booklet is a folded piece with one or more sheets that consist of four pages or panels each.
To see how this works, if you take apart a saddle-stitched catalog by removing the staples at the spine, you will see that the catalog is composed of this set of sheets (also called “spreads”) collated and folded together. Each one of these two-sided spreads has four separate pages (two per side).
If you had a catalog made up of four two-sided spreads, for example, the total page count would be 16 pages.