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Connect and Delight Across the Customer Lifecycle — Part 1 – Janel Maysonet, SVP & CMO, Avidia Bank
Jennifer Bellin, CMO at Printing for Less, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4.
Talking Turkey: 12 Meaty Thanksgiving Direct Mail Marketing Ideas
Here are a dozen ideas to help you create fun and engaging Thanksgiving-themed direct mail campaigns. Using any of these ideas will both capture attention and drive engagement. Happy Thanksgiving.
2025 Essential Guide to Direct Mail
Direct mail remains a powerful marketing tool because it creates a tangible connection. So, whether you’re looking to boost sales, increase engagement, or build lasting relationships with customers, here’s a look at how to harness its power and integrate it into broader marketing strategies for optimal results.
Leveraging Direct Mail Throughout the Customer Lifecycle – Part 3
Incorporating insights from subject matter experts across industries can help develop comprehensive and effective customer lifecycle management strategies to drive growth, retention, and advocacy.
Unlock the Power of Direct Mail: Engaging Customers at Every Stage of the Customer Journey
In this session, we explore the power of direct mail marketing to drive customer engagement and maximize ROI. Hear our special guest, Rx Savings Solutions, share their experience and success stories, providing valuable insights into how they have leveraged direct mail to achieve their marketing goals.
Leveraging Direct Mail Throughout the Customer Lifecycle – Part 2
Direct Mail can serve as a powerful tool across every stage of the customer lifecycle, and it all begins by identifying opportunities for improvement.
7 Creative Direct Mail Campaign Examples for Black Friday
This is that time of year that flies by like a snowball whizzing by your head. Which means Black Friday is looming, and the high-stakes game of holiday selling and shopping begins. What could be the winning strategy—for both sides—is direct mail.
Be Very Afraid…It’s Direct Mail—Not!
Fears about direct mail are based on stories and myths--there is really nothing about direct mail to be afraid of. Here we take a look at some of these direct mail “things that go bump in the night” to see what’s really scary and what’s not.
Printing for Less’s 2024 ‘Holiday Cheer Lookbook’!
The holidays are the perfect time to thank VIPs, show appreciation to employees, drive store traffic, boost holiday sales, or reward customer loyalty. No matter the holiday or the business, our “Lookbook” is designed to offer creative gift ideas that leave a lasting impression.
Beyond the Inbox—Part 1: The Campaigns
Rcently, Jennifer Bellin, Printing for Less’s CMO, hosted a virtual event titled, “Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix.” She was joined by Erica Shattuck, Programs Marketing Manager at SAP Concur.
Deck the Halls with Direct Mail: Holiday Strategies to Make Every Connection Count
Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.
4 Sure-fire Marketing Strategies for Small Businesses
Connecting with new customers can be a struggle for small businesses. Discover dependable strategies you can use to promote your products and services here.
Dimensional Mailers: The Power of a Physical Presence
Unlike traditional flat mail, dimensional mailers are both intriguing and memorable. When done right, they extend engagement time and leave a lasting impression, making them ideal for high-value targets and special promotions.
Direct Mail: The Holiday Gift that Keeps on Giving
Anyone who’s been in marketing for more than an hour knows that the holidays don’t start at Thanksgiving, they start in August—like, right about now. It’s imperative for companies to get the jump early to make the most of the short holiday season.
10 Real-world Examples of Holiday Campaign Excellence
It’s a time to create a campaign that is, if not always iconic, at least truly memorable. As one would expect, this level of holiday campaigns comes from some the most well-known and successful brands in the world.
Get Our 2024 Fall Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.
5 Tips for Maximizing Your Fall Budget
This autumn, we’re celebrating products that combine affordability with the essence of the season. Our "Fall Lookbook" features items designed to elevate your brand and boost customer engagement. As we welcome “sweater weather,” here are five tips to help you make the most of your marketing budget. There’s something for everyone—and every budget—in this collection.
Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix
Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey.
A Case for Direct Mail: It’s Not the Medium, It’s the Message
Billions of pieces of mail are sent each year in the U.S., and much of it ends up in the trash. Why? Because most are unintelligent and meaningless—truly the definition of “junk mail.” It doesn’t have to be that way.
Part 4: The Power of Direct Mail—Singing the Praises of Letters
Who doesn’t love a letter? Direct mail letters are the purest form of personalized communications sent directly to a recipient's mailbox. They are a crucial part of direct mail marketing, often leading to higher engagement compared with digital communications.
Part 3: The Power of Direct Mail: Types & Benefits of Catalogs
Even in our digital age, direct mail catalogs remain a powerful tool for engaging customers and driving sales. Here’s a look at some best practices, benefits, and strategic uses of direct mail catalogs to help you broaden and charge your omnichannel marketing efforts.
The Power of the Catalog: 10 Real-world Examples
Direct mail catalogs have been a successful marketing tool for many businesses over the years. Here are some real-life examples of renowned companies that have used direct mail catalogs to the max, demonstrating how direct mail catalogs can be a powerful marketing tool for all.
Leveraging Direct Mail Throughout the Customer Lifecycle
Direct mail can serve as a powerful tool across every stage of the customer lifecycle. With our exclusive guide, you'll access 13 turnkey strategies that seamlessly integrate direct mail with your digital campaigns, helping you drive more revenue and enhance customer engagement.
Part 2: The Power of Direct Mail: Types & Benefits of Postcards
With direct mail, brands can deliver one-to-one personalization with direct mail— no matter the physical nature of the items (flat or dimensional), no matter who the sender, no matter who the recipient.
Unlocking the Power of Direct Mail: Introducing the Printing for Less ‘Revenue Calculator’
In today's fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Understanding revenue and how much you are getting in return for your marketing investment is crucial for any business looking to optimize its marketing efforts.
Part 1: The Power of Direct Mail—5 Types & Tips
Direct mail marketing remains one of the most effective ways to reach your audience. Despite the ubiquity of digital marketing—email, ads, social, etc. —physical mail can capture attention and drive engagement in ways no other medium can.
Direct Mail Marketing: An Idea Book for Realtors PDF
Boost Your Real Estate Sales! Download our Direct Mail Marketing Idea Book to learn innovative strategies that really work. Discover how direct mail's 90% open rate can transform your business. Get it FREE today!
Get Our 2024 Summer Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.
Roundtable Part 5: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Roundtable Part 4: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Roundtable Part 3: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Direct Mail Marketing: An Idea Book for Realtors
Boost Your Real Estate Sales! Download our Direct Mail Marketing Idea Book to learn innovative strategies that really work. Discover how direct mail's 90% open rate can transform your business. Get it FREE today!
Roundtable Part 2: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail
Watch our recent webinar on-demand to discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty.
Roundtable Part 1: How To Level Up Your Mailbox Mojo
Curious about what's working in direct mail in 2024? Recently, Printing for Less led a roundtable on creative strategies to turn direct mail into memorable brand experiences that captivate audiences and nurture customer relationships. Explore this article for valuable insights shared during the recent discussion.
The Power of a Compelling Call to Action for Direct Mail Campaigns
In the world of marketing, where every message competes for attention, the importance of a compelling “Call to Action” (CTA) cannot be overstated. Before you send your next direct mail postcard or print that new brochure, learn why a good CTA matters and how it can drive results for your business.
Lost in the Sea of Emails? Dive into Direct Mail!
With hundreds of emails flooding our inboxes daily, it's no wonder that important messages often get lost. But fear not, there is a life preserver, of sorts: direct mail.
Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count. Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience.
The Little Tale of Sister’s Irish Soda Bread
For that past couple of years, our parent company, P F L, has published this blog about Irish Soda Bread—and the secret and venerable recipe for it—on its site. It has become a reader favorite. If you’re thinking, “What does this have to do with printing and direct mail?” the answer is: “Nothing.” We just want
Top 10 Direct Mail Basics for Businesses of All Sizes
Whether you're a small business owner just starting out or an enterprise looking to increase engagement globally, here are the Top 10 direct mail basics that will get you going on the right track.
In the Spring, Small Biz Fancy Lightly Turns to Thoughts Of…. Flat Mailers?
As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.
Get Our 2024 Winter Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.
Unlocking the Power of Direct Mail: Choosing Between Traditional and Every Door Direct Mail
In a world dominated by digital, the allure of receiving physical mail still sparks a sense of excitement. However, within this realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service? Read on to find out more.
Maximizing Impact: A Quick Guide to Direct Mail Marketing for Mid-Sized Businesses
In the fast-paced world of marketing, the temptation to rely solely on quick and inexpensive digital messaging is ever-present.
‘Unboxing’ Can Create a Video-Worthy Experience
Unboxing has established itself firmly as a viral goldmine for brands willing to go the extra mile with their packaging. Here are ways to make your brand stand out.
Forrester Global Research Report
Direct mail is the most important engagement tool to amplify your marketing strategy this year.
Get our Idea Book
Unlock endless print marketing ideas in our Idea Book. Get inspired, gain attention & gain affinity. Start crafting your standout print campaigns today!
Direct Mail Personalization is Critical, Here’s Why
Direct mail personalization can take your print marketing campaigns to the next level. Here are five tried and true ways to add a personal touch to direct mail.
Customer Outreach: 3 Ways to Reach an Audience with Print
Print marketing is both more popular and more effective than digital: 56 percent of customers find print to be the most trustworthy type of marketing, and a recent study found that people are more likely to remember print ads.
Connect and Delight Across the Customer Lifecycle — Part 1 – Janel Maysonet, SVP & CMO, Avidia Bank
Jennifer Bellin, CMO at Printing for Less, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4.
Talking Turkey: 12 Meaty Thanksgiving Direct Mail Marketing Ideas
Here are a dozen ideas to help you create fun and engaging Thanksgiving-themed direct mail campaigns. Using any of these ideas will both capture attention and drive engagement. Happy Thanksgiving.
Leveraging Direct Mail Throughout the Customer Lifecycle – Part 3
Incorporating insights from subject matter experts across industries can help develop comprehensive and effective customer lifecycle management strategies to drive growth, retention, and advocacy.
Leveraging Direct Mail Throughout the Customer Lifecycle – Part 2
Direct Mail can serve as a powerful tool across every stage of the customer lifecycle, and it all begins by identifying opportunities for improvement.
7 Creative Direct Mail Campaign Examples for Black Friday
This is that time of year that flies by like a snowball whizzing by your head. Which means Black Friday is looming, and the high-stakes game of holiday selling and shopping begins. What could be the winning strategy—for both sides—is direct mail.
Be Very Afraid…It’s Direct Mail—Not!
Fears about direct mail are based on stories and myths--there is really nothing about direct mail to be afraid of. Here we take a look at some of these direct mail “things that go bump in the night” to see what’s really scary and what’s not.
Printing for Less’s 2024 ‘Holiday Cheer Lookbook’!
The holidays are the perfect time to thank VIPs, show appreciation to employees, drive store traffic, boost holiday sales, or reward customer loyalty. No matter the holiday or the business, our “Lookbook” is designed to offer creative gift ideas that leave a lasting impression.
Beyond the Inbox—Part 1: The Campaigns
Rcently, Jennifer Bellin, Printing for Less’s CMO, hosted a virtual event titled, “Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix.” She was joined by Erica Shattuck, Programs Marketing Manager at SAP Concur.
4 Sure-fire Marketing Strategies for Small Businesses
Connecting with new customers can be a struggle for small businesses. Discover dependable strategies you can use to promote your products and services here.
Dimensional Mailers: The Power of a Physical Presence
Unlike traditional flat mail, dimensional mailers are both intriguing and memorable. When done right, they extend engagement time and leave a lasting impression, making them ideal for high-value targets and special promotions.
Direct Mail: The Holiday Gift that Keeps on Giving
Anyone who’s been in marketing for more than an hour knows that the holidays don’t start at Thanksgiving, they start in August—like, right about now. It’s imperative for companies to get the jump early to make the most of the short holiday season.
10 Real-world Examples of Holiday Campaign Excellence
It’s a time to create a campaign that is, if not always iconic, at least truly memorable. As one would expect, this level of holiday campaigns comes from some the most well-known and successful brands in the world.
5 Tips for Maximizing Your Fall Budget
This autumn, we’re celebrating products that combine affordability with the essence of the season. Our "Fall Lookbook" features items designed to elevate your brand and boost customer engagement. As we welcome “sweater weather,” here are five tips to help you make the most of your marketing budget. There’s something for everyone—and every budget—in this collection.
A Case for Direct Mail: It’s Not the Medium, It’s the Message
Billions of pieces of mail are sent each year in the U.S., and much of it ends up in the trash. Why? Because most are unintelligent and meaningless—truly the definition of “junk mail.” It doesn’t have to be that way.
Part 4: The Power of Direct Mail—Singing the Praises of Letters
Who doesn’t love a letter? Direct mail letters are the purest form of personalized communications sent directly to a recipient's mailbox. They are a crucial part of direct mail marketing, often leading to higher engagement compared with digital communications.
Part 3: The Power of Direct Mail: Types & Benefits of Catalogs
Even in our digital age, direct mail catalogs remain a powerful tool for engaging customers and driving sales. Here’s a look at some best practices, benefits, and strategic uses of direct mail catalogs to help you broaden and charge your omnichannel marketing efforts.
The Power of the Catalog: 10 Real-world Examples
Direct mail catalogs have been a successful marketing tool for many businesses over the years. Here are some real-life examples of renowned companies that have used direct mail catalogs to the max, demonstrating how direct mail catalogs can be a powerful marketing tool for all.
Part 2: The Power of Direct Mail: Types & Benefits of Postcards
With direct mail, brands can deliver one-to-one personalization with direct mail— no matter the physical nature of the items (flat or dimensional), no matter who the sender, no matter who the recipient.
Unlocking the Power of Direct Mail: Introducing the Printing for Less ‘Revenue Calculator’
In today's fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Understanding revenue and how much you are getting in return for your marketing investment is crucial for any business looking to optimize its marketing efforts.
Part 1: The Power of Direct Mail—5 Types & Tips
Direct mail marketing remains one of the most effective ways to reach your audience. Despite the ubiquity of digital marketing—email, ads, social, etc. —physical mail can capture attention and drive engagement in ways no other medium can.
Roundtable Part 5: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Roundtable Part 4: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Roundtable Part 3: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Roundtable Part 2: How To Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count.
Roundtable Part 1: How To Level Up Your Mailbox Mojo
Curious about what's working in direct mail in 2024? Recently, Printing for Less led a roundtable on creative strategies to turn direct mail into memorable brand experiences that captivate audiences and nurture customer relationships. Explore this article for valuable insights shared during the recent discussion.
The Power of a Compelling Call to Action for Direct Mail Campaigns
In the world of marketing, where every message competes for attention, the importance of a compelling “Call to Action” (CTA) cannot be overstated. Before you send your next direct mail postcard or print that new brochure, learn why a good CTA matters and how it can drive results for your business.
Lost in the Sea of Emails? Dive into Direct Mail!
With hundreds of emails flooding our inboxes daily, it's no wonder that important messages often get lost. But fear not, there is a life preserver, of sorts: direct mail.
The Little Tale of Sister’s Irish Soda Bread
For that past couple of years, our parent company, P F L, has published this blog about Irish Soda Bread—and the secret and venerable recipe for it—on its site. It has become a reader favorite. If you’re thinking, “What does this have to do with printing and direct mail?” the answer is: “Nothing.” We just want
Top 10 Direct Mail Basics for Businesses of All Sizes
Whether you're a small business owner just starting out or an enterprise looking to increase engagement globally, here are the Top 10 direct mail basics that will get you going on the right track.
In the Spring, Small Biz Fancy Lightly Turns to Thoughts Of…. Flat Mailers?
As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.
Unlocking the Power of Direct Mail: Choosing Between Traditional and Every Door Direct Mail
In a world dominated by digital, the allure of receiving physical mail still sparks a sense of excitement. However, within this realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service? Read on to find out more.
Maximizing Impact: A Quick Guide to Direct Mail Marketing for Mid-Sized Businesses
In the fast-paced world of marketing, the temptation to rely solely on quick and inexpensive digital messaging is ever-present.
‘Unboxing’ Can Create a Video-Worthy Experience
Unboxing has established itself firmly as a viral goldmine for brands willing to go the extra mile with their packaging. Here are ways to make your brand stand out.
Direct Mail Personalization is Critical, Here’s Why
Direct mail personalization can take your print marketing campaigns to the next level. Here are five tried and true ways to add a personal touch to direct mail.
Customer Outreach: 3 Ways to Reach an Audience with Print
Print marketing is both more popular and more effective than digital: 56 percent of customers find print to be the most trustworthy type of marketing, and a recent study found that people are more likely to remember print ads.
2025 Essential Guide to Direct Mail
Direct mail remains a powerful marketing tool because it creates a tangible connection. So, whether you’re looking to boost sales, increase engagement, or build lasting relationships with customers, here’s a look at how to harness its power and integrate it into broader marketing strategies for optimal results.
Get Our 2024 Fall Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.
Leveraging Direct Mail Throughout the Customer Lifecycle
Direct mail can serve as a powerful tool across every stage of the customer lifecycle. With our exclusive guide, you'll access 13 turnkey strategies that seamlessly integrate direct mail with your digital campaigns, helping you drive more revenue and enhance customer engagement.
Direct Mail Marketing: An Idea Book for Realtors PDF
Boost Your Real Estate Sales! Download our Direct Mail Marketing Idea Book to learn innovative strategies that really work. Discover how direct mail's 90% open rate can transform your business. Get it FREE today!
Get Our 2024 Summer Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.
Direct Mail Marketing: An Idea Book for Realtors
Boost Your Real Estate Sales! Download our Direct Mail Marketing Idea Book to learn innovative strategies that really work. Discover how direct mail's 90% open rate can transform your business. Get it FREE today!
Get Our 2024 Winter Lookbook
Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.
Forrester Global Research Report
Direct mail is the most important engagement tool to amplify your marketing strategy this year.
Get our Idea Book
Unlock endless print marketing ideas in our Idea Book. Get inspired, gain attention & gain affinity. Start crafting your standout print campaigns today!
Unlock the Power of Direct Mail: Engaging Customers at Every Stage of the Customer Journey
In this session, we explore the power of direct mail marketing to drive customer engagement and maximize ROI. Hear our special guest, Rx Savings Solutions, share their experience and success stories, providing valuable insights into how they have leveraged direct mail to achieve their marketing goals.
Deck the Halls with Direct Mail: Holiday Strategies to Make Every Connection Count
Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.
Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix
Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey.
Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail
Watch our recent webinar on-demand to discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty.
Level Up Your Mailbox Mojo
Expert Strategies to Optimize Direct Mail and Make Every Connection Count. Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience.