• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Printing for Less

Printing for Less

Satisfaction Guarantee

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Recieipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Hybrid Experience Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

Business Printing Shouldn’t be an Oversight

When you finally decide to launch your new business venture, there are an unlimited number of decisions that need to be made: leases, office equipment, merchandise, hiring, you name it. Typically, the business printing needs is the last thing a new business owner thinks about. This is understandable, but a regrettable oversight in your total business plan.

Your business cards, stationery, brochures, spec sheets and business printing in general, are integral to your new venture. All of these are a critical component in establishing your company’s brand and image in the early stages and as you continue to grow.


Your Identity Package

business identity packageOne of the key components of your business printing arsenal is the identity package. Often overlooked, your business cards, letterhead and envelope are a great way to introduce yourself and impact your clients and customers. The investment in design, whether classy, timeless or edgy, is a key part of your image. Additionally, the printed pieces of your new business serve as a vital communication tool with other businesses, your clients, customers and potential customers. If they can’t find you, they can’t do business with you.

All the Sae to Me

Take a cue from the “big boys” in the business world; strive for consistency in your logo colors, sizing, proportion and scale. It creates a sense of semblance that makes your brand recognizable to your clients and future clients, regardless of if it is your business card, an envelope, brochure or letterhead.

Off To Market…

So, now you have a good start on your business printing “kit”: business cards, brochures, postcards, letterhead and envelopes. What do you do with it? How do you use it to market you and your business? Starting with the true hand-to-hand weapon, the business card, whatever you do, don’t leave them sitting on your desk, waiting to hand out to prospects or clients when they come to you. Think of your card as a mini-billboard. People need to see it for it to be effective. When you are out, always have them on hand to distribute. Additionally, if you ship products, include one in the packaging. Include business cards with thank you notes and letters. Print something distinctive or helpful (in addition to your contact information) such as a calendar, a tip calculator, or other information applicable to your industry on the back of the card.

How do you get your card in their hands? Ask them first for their card. Invariably, they will ask in return for yours. This is a great way to network, and gets good traffic from your newly designed card. Hand out your business card generously; they are a cost effective way to market your business. Your other business printing collateral, such as brochures, can be used much in the same way. Including them in shipments and information packets gives your customers and prospects the information they need about your company. Brochures are a perfect format for large full color photos, product specs, and a succinct company history, highlighting your accomplishments and capabilities.

Put A Stamp On It…

Remember, the old saying “to sell you have to tell” rings true, especially with a postcard mailing campaign. Many times, your business printing package is not complete with out some form of a mailing piece. Keep your list quality, call to action on the actual postcard, and simple yet powerful ad content top of mind.

Put yourself in the shoes of your potential customers who are receiving your postcard-why would I take the time to call? What is in it for me? Am I interested enough to call, or is the offer compelling? These are the questions we all ask ourselves, consciously or subconsciously, before purchasing anything.

Run, Don’t Walk

The first thing to do when it comes time to get your business printing started is… GET STARTED! Don’t put off this component of your new business until the last second. Lay out your ideas, talk with your colleagues and partners, start thinking about a budget, brainstorm with a designer-anything! Just take the first steps today. Make it easy for your potential customers to find you, and learn about you, and make the right choice-your business.

Get instant pricing for these standard business identity products:

Letterhead/Envelopes    Busine Card
 

 

Printing for Less is a marketing technology company that provides printing, mailing, fulfillment, and marketing automation services to over 200,000 businesses from startups to the Fortune 500. Our 100,000 sq. ft. state-of-the-art facility provides a one-stop shop for all your company’s needs, from marketing advice, design services, sustainable print and mailing solutions since 1996. Our highly qualified team of 300+ employees deliver exceptional print quality with award-winning customer service backed by our A+ BBB rating and 100% satisfaction guarantee.

RELATED MARKETING & DESIGN TIPS

Printing Adhesives

Print adhesives are used when two print pieces need to be attached or when a single piece is connected to itself.

Read More >


USPS Mail Layout Templates

EDDM templates for printing EDDM postcards, brochures, newsletters, and more to ensure EDDM complies with USPS regulations. Print & mail EDDM!

Read More >


Using Embossing on Brochures

Get custom embossing on your brochures to turn them from ordinary to exceptional and significantly increase their impact and success

Read More >


Custom Printing with Metallic Ink

What you need to know to use metallic inks in your custom printing to make your printed pieces stand out

Read More >


Successful Direct Mail Campaigns

How to create a successful direct mail campaign from start to finish with tips for creative content and cleaning your mailing list

Read More >


Personalized Printing and Direct Mail

Learn about the power of personalizaton in printing and direct mail marketing

Read More >


After You Order

How to make changes to your options and track your printing order

Read More >


Bumper Stickers Printing

Bumper stickers are not just for bumpers anymore! Printing for Less offers custom bumper sticker printing available on all-weather vinyl & more!

Read More >


Hang Tag Stringing

Get custom hang tag stringing for your printed hangtags. Strings come in both cotton and elastic materials in a variety of colors, thicknesses and lengths

Read More >


Repurposing Your Website for Print Marketing

Make your website content work for you and Learn how to effective repurpose your existing website content into you print marketing strategy. Learn more.

Read More >


Paper Folding

Proper paper folds in print marketing can drive an effective piece. Learn more about paper folding patterns and options at Printing for Less.

Read More >


Embossed Business Cards

Embossed business cards make an impression that sets you apart from the crowd of mediocre competitors. Expert embossing design and technical assistance

Read More >


Point of Purchase Displays

These patented easy to erect custom point of purchase displays can complement your literature graphics and communicate your brand messaging better

Read More >


InTime: Play that Funky Master Page

Read More >


Preparing Photos for Print Projects

You’ll learn how to use resolution and sharpening to improve digital photos so that they look crisp and sharp in your printed projects

Read More >


Liquid Laminate

Liquid laminate is a great way to add durability & visual impact to paper & digital prints. We created a guide on how to effectively use liquid laminate.

Read More >


Die Cut Business Cards

Skip the boring and make it extraordinary! Die cut business cards are an effective way to break out of the standard business card box to create a unique impression.

Read More >


Thick Business Cards

Get extra thick 24pt business cards that get you noticed. Guaranteed high quality full color printing with round corners, die cutting and embossing options

Read More >


Choose the Best Paper for Your Printing Project

Read More >


Die Cut Menus

Get unique custom die cut menus in any custom shape that are memorable and that enhance your branding

Read More >


Graphic Design Help
Marketing & Design Tips

Guides
Jumping into the world of printing? We’ve put together these handy resources to help you get your footing.

Explore >

Templates
Templates

Templates
Pre-made templates are a great way to springboard your creativity and make sure everything is laid out exactly the way you need it. Utilize one of our printing templates and speed up the printing process even more.

Explore >

Printing for Less services the technology industry.
Blog Articles

Blog Articles
We’ve compiled a list of our best blog posts to help you dive into custom printing

Explore >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login