Door Hanger Marketing and Door Hanger Design

Hang Your Marketing Message on Your Prospect’s Door

Picture this. Your prospect arrives home and gets out of the car. She checks the mail and absentmindedly rifles through a stack of uninviting junk mail. Then she goes to the front door, and slowly starts to turn the handle. But wait…something stops her in her tracks. Hanging on the door is the full color, professional-quality, eye-catching door hanger your company has strategically placed on the knob.

Sounds like a marketer’s dream, right? Door hangers are full of untapped marketing potential. They are the perfect vehicle for marketing your business locally and are one of the most inexpensive ways to get the word out a large group of potential customers. Full color, professionally-printed door hangers are easy to distribute and are effective because they are the first advertisement a consumer sees when he or she arrives home.

Pack a Serious Promotional Punch with Door Hanger Marketing

Door hangers can be used in a variety of ways to market your business. Whether you are seeking new customers or trying to generate repeat business, doorknob hangers will give you some serious bang for your marketing buck. Here are a few ideas for how you can make door hangers work for you:

• Announce a new business
• Introduce an established business to potential customers that have recently moved into the area
• Promote a sale
• Distribute coupons
• Promote an event – grand opening, giveaway, in-store promotion
• Educate potential customers about products or services
• Inform conference attendees about the next day’s schedule by hanging a door hanger on their hotel doors
• Introduce a new product or service
• Highlight a political candidate

Ready, Aim, Fire: Hitting the Mark with Full Color Door Hangers

We all know that even the best marketing campaigns are wasted without a relevant target. Ideally, your target should consist of people or businesses ready to buy your product or service at the moment they receive your door hanger. Door hangers are very effective at this because they allow you to target specific areas and demographics to help in increase your ROI.

For example, if you sell fencing, you can deliver your door hangers just to the homes without an existing fence. Or if you sell renters insurance, you can target your door hangers to specific apartment complexes. Or, if you perform snow removal, you can focus on neighboring homes that do not currently use your services – and look like they could use it!

Door Hanger Distribution – Divide and Conquer

How a business distributes their door hangers depends on the resources you have available. There are several options to getting it done:

1. Utilize your company staff to distribute your door hangers to your target audience.
2. Enlist friends and family to help you out and reduce your distribution costs. Try turning it into a competition to see who can distribute the most door hangers in the time allotted. It will be fun and more effective than doing it yourself!
3. If you just can’t find the time to do it yourself, outsourcing your door hanger distribution is also a viable option for many businesses.

Consider this: An able bodied person should be able to distribute between 600 and 800 door hangers a day depending upon neighborhood concentration. Better get moving!

Door Hanger Design: Getting People to Respond

The more eye-catching and visually appealing your door hanger is, the greater the chances someone will read it, remember its message, and purchase your service or product. Consider an attention-grabbing headline and image on the front of your door hanger or design it in an unusual shape or color to stand out from the pack. Or try transforming your door hanger into a flyer, business card and coupon all in one by using perforation marks to allow future clients to neatly tear off important information. The most important thing to do when designing your door hanger is to make it easy to respond to your offer and have a clear ‘call to action.’

As you can see the, the benefits to adding door hangers to your marketing plan are numerous. Not only are doorknob hangers perfect for reaching a specific target audience, they also allow you to hit your prospect at exactly the right time and are hard to ignore. Plus, your door hanger is likely to be carried into your prospects’ home for a second look later on.

PrintingForLess.com offers affordable, full color door hangers in a variety of different formats and sizes. Choose from one or two-sided, in two popular sizes; the standard 4.25 x 11 or 3.5 x 8.5. We offer these on your choice of our three cover stocks or the more economical 100# gloss text.

Door Hanger Samples

Custom Magnets

Your custom magnet project deserves the highest quality printing coupled with the best in magnet materials and production. Personalize your custom magnets for various uses including save the dates, vehicle advertising, calendars, business cards, and signs. Printing for Less custom magnet services use 30 mil standard magnet stock and utilize both digital and offset presses, producing vibrant colors and high quality images. Die cut magnets are available in any shape or size you require. Our regular turnaround time is 5 days with rush available on urgent orders. Call 800-930-2423 to speak with a knowledgeable printing expert.

Die Cut Magnets

Select from an assortment of die cut shapes, or design a custom die cut for your magnet printing. Our standard magnet die shapes include a bandage, phone, house, circle, and oval. Whatever the shape you have in mind, we will work with you to get the custom magnet you need.

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Promotional Business Card Magnets

Business card size magnets can be the perfect solution to get your product and services in front of your customers every day. The standard 30 mil magnetic business card stock can hold up important papers on a refrigerator.

Jumbo Magnets

Perfect for dual use as a dry erase board, these large format magnets go on a refrigerator, file cabinet, or metal door. 8.5 x 11 sizing provides ample space to share your message. Consider placing a weekly planner with your branding or a monthly calendar that will serve as a useful tool for your customers and keep your business top of mind. A magnetic calendar is a popular choice for many service-type businesses such as plumbers, electricians, appliance repair, and salons.

Postcard Magnets

Not too small and not too big, these magnets are ideal for promoting important events, advertising sports schedules, distributing restaurant menus, art shows and many other uses. Standard sizing includes 3 x 5, 4 x 6, and 5 x 7 or your custom size.

Car Magnets

Custom car magnets are a trendy way to keep your branding in front of the market place. Our 30 mil magnets are weather resistant and will adhere well in an outdoor environment. Another benefit is that they’re more flexible and temporary than permanent car decals and wraps.

Save The Date Magnets

Party, special event, birthday and of course, wedding save the date magnets remain one of the best methods for helping people keep track of important dates. Here are a few examples.

Custom magnets from Printing for Less come with our 100% Satisfaction Guarantee. You will receive high quality printed magnets, expert customer support, and timely delivery for your printed magnet project. We can accommodate most any request. Whether you need custom fridge magnets, car magnets, sports and event calendar magnets, postcard magnets, or promotional magnets, we can help.

Wire-O® Binding

Have you ever attempted to study a workbook that refused to lay flat? Or fought with a cookbook that kept changing pages, right when you were elbow deep in flour? This is why Wire-O^®, sometimes referred to as twin loop, is the perfect binding solution when readers must interact with the content beyond simply reading it. Your printed piece can open to a single page with ease and can lay flat for convenience, simply by choosing the best custom packaging solution to bind your product.

Wire-O Binding Benefits:

• Versatile: bound projects can lay flat, or fold into a single page without closing
• Full Bleed: 360 degree page rotation allow for full bleed printing
• Durability: More durable than similar coil, or spiral binding
• Capacity: Can secure 1.25 inches of paper, up to 350 pages, depending on paper stock
• Colors: Available in a wide variety of colors
• Key Products: ideal for calendars, journals, workbooks, cookbooks and manuals

Wire-O^® bound is sometimes mistaken as spiral bound, or coil bound. Spiral and coil bound are actually a single continuous loop that is threaded through the holes punched in the spine of the booklet. Spiral binding is a popular method for notebooks.

One benefit of Wire-O^® is that it provides durability and has a polished, professional look. The wires start in a “C” form and are tightened into the holes of the document, securing up to 1.25 inches of paper. Depending on the thickness of paper stock you select, your Wire-O^® project can have 4 to 350 pages. Wire-O is available in a large selection of colors to accent your design. The end result is a round-edge wire closure that is both sturdy and attractive.

In addition, Wire-O^® binding secures the pages in perfect registration, meaning they are aligned edge to edge when opened. This unique product packaging provides an optimal solution for books that require overlays including diagrams, floor plans, info-graphics, and site layouts. Since the pages lay out flat, side-by-side, double-page spreads, or crossovers, can be incorporated, combining the two pages full dimensions. Some examples of this application would be plat maps, flow charts, large graphics, or drawings.

Front and back cover for Wire-O^® bound materials can be either the same stock as the main pages, or a heavier cover stock that acts as a protective barrier for the book.

We offer custom combinations to meet any need you may have. We can even do specialty work if you want your cover to have a die cut or maybe an embossed title to add extra pizazz. Multiple sizing options are available. We can also incorporate variable data printing, which means that if you want a specific image or personalized text on each booklet, we can accommodate you.

We offer tabbed papers if you need to divide your book into sections that are easily accessed. For example, if you are printing a Wire-O^® cookbook, you can tab “Appetizers, Main Entrée’s, and Desserts” to improve the functionality of your piece.

Contact one of our friendly print experts to help you get the professionally bound product you envision.

Tip-On Printing Services

Here’s a Tip – get more business with Tip-On Printing

Have you ever been pleasantly surprised by something stuck to the back of your cereal box? Or perhaps you found some restaurant coupons clinging to the outside of your Sunday paper? These fun extras attached to everyday print products use the Tip-On gluing process – and they get noticed. Take a look, and think about a few ways Tip-Ons can change your business!

What exactly is Tip-On Printing?

The “Tip-On” process uses temporary glue called “fugitive glue” to stick two marketing pieces together – and leaves no sticky residue on the piece once it’s removed. This is an ideal way to add an extra, or bonus type message to your existing print piece. For example, a Tip-On is a great way to add a plastic gift card to a postcard; or a restaurant flyer offer to the inside of a magazine. Using the Tip-On process, you can glue virtually any two print pieces together – with each piece being able to separate and maintain its own unique value.

Why Tip-Ons?

Tip-On Printing lets you add extra standout messaging to any existing print product. The best part is your overall print presentation can evolve over time – with one glued piece changing while the other stays the same. For example, you don’t have to redesign your postcard every time you want to launch a new direct mail campaign. You can simply stick with your standard messaging on the postcard, while evolving your new customer offer to a gift card for each new mailing. Tip-On lets you keep your marketing fresh while saving on design costs.

Tip-On Samples

Check out some cool samples of Tip-On gluing in action in the videos below, like the tri fold brochure with attached gift card!
Want your own sample? Call us at 800-930-6040 or request samples here!

Pricing

In addition to your original printing cost, there is a $90 setup fee for adding a tip-on to your printing project, and 7¢ fee for every finished piece.

Example:

 

Extra Thick Business Cards

A lot of business cards look cool, but how do they feel? Does your business card feel like a winner? With Printing for Less’s 24pt thick business cards, your card will stand out from the deck at any trade show or event.

Almost twice as thick as a traditional business card, the extra thick card stock not only gives your business cards that premium, high end presentation; they literally feel different and stand out in a pile of standard cards.

Quality in Strength

Today’s busy professional is constantly on the move, and damaged crumpled business cards are one of the first casualties of frequent travel. With extremely durable 24pt heavy card stock, your thick business cards will last longer; maintaining their shape without easily crumpling or folding. This sturdy quality gives your company an automatic air of quality, as it stands strong amongst the tattered and dog-eared cards of your competition. Depending on your desired look and feel, thick 24pt business cards are available with a Gloss or Dull/Matte finish.

Custom Options

Looking to jazz up your thick business cards even more? Consider adding rounded corners to your card, or even a custom die cut shape for added pizazz. The only thing more remarkable than an extra thick business card, is a thick business card with custom effects like die cutting, foil stamping, or soft touch coating or UV coating. Consider saving money with one of Printing for Less’s snazzy standing die shapes, ready and waiting to trim your card into a distinctive visual masterpiece.

More Than Just Business Cards

Want to get other products on 24pt cover stock as well? No problem! Extra thick paper is an ideal upgrade for products like hang tags, door hangers, and many more. Any print piece you want to be stronger, last longer, and have a premium presentation is a perfect fit for thick 24pt paper stock. For example, printed rack cards stand stiffer and stronger in their display racks with this extra thick paper stock. Printed door hangers will last longer against the elements and hug doorknobs tighter with extra thick 24pt paper. If you want benefits like these, check out any of the following products, all available in “extra thick” versions:

• Bookmarks
• Flyers
• Door Hangers
• Rack Cards
• Statement Stuffers
• Hang Tags
• Table Tents

Fair and Square Binding

Why Square Back Binding?

If your business has stayed away from professional looking binding because of the cost, square back binding is your answer. Square back binding is an affordable solution in-between saddle stitching and perfect binding, offering the security of a saddle-stitched spine with the improved appearance of a perfect bound square spine. Add a level of sophistication and polish to your projects without the significant price tag of perfect binding. One of the biggest advantages to choosing square back binding is the ability to produce short run quantities.

What is Square Back Binding?

The only aesthetic difference between square back binding and perfect binding is the two small staples. The finished squared-look is created after applying pressure to the spine. Square bindings lay flat, making it easier to stack, handle, and pack than saddle stitching. The pages are always secure, and you can print directly on the squared surface spine.

Square Back Binding vs Saddle Stitching

Who Can Use Square Back Binding?

Square back binding is the perfect solution for authors who specialize in children’s books, coloring books, or coffee table books. It also gives short run magazines, annual reports and any catalog or booklet a level of professionalism your customers and clients will notice and appreciate.

Square Back Binding Specifications

• Ideal for quantities of 1-500
• Can be printed on any paper weight
• Minimum page count: 28
• Maximum page count: 120 (70# & 80# text only)
• This is a digital* only printing process