Newsletter Design Idea Example

The Art of a Newsletter

Creating a newsletter and keeping people informed is important, especially when it comes to non-profit organizations. A newsletter can provide helpful information, announce upcoming events and activities and provide a recap of what was accomplished since the prior newsletter. Distributing your newsletter by direct mail is a great way to get your message out, remind people about your company with something tangible, and keep them informed every step of the way.

Target

FACT or Fine Arts for Children & Teens, is a non-profit program that emphasizes bringing arts-learning opportunities to under served children in the northern area of New Mexico. Nearly 80% of the students they serve are considered at-risk, and many come from some of northern New Mexico’s lowest-income and highest-crime neighborhoods. By working with students and teachers, FACT encourages art education that is rigorous, fun and positively influences student success.

FACT’s newsletter is designed for a wide array of people from students and parents to board members and people wanting to donate to a useful cause.

Appeal

Attention Directors

Motivators

Keeping people up to date – This sample of a successful newsletter is full of information, from upcoming activities/classes, to transition in the staff, and the organization seeking sponsorships. You can get a sense of what they accomplished in the past 6 months by reading their program highlight section and get a view of what events are coming up in the months ahead.

Summary

Newsletters are one of the most popular printed pieces and are extremely valuable when keeping people informed is a top priority. FACT did a fantastic job with the newsletter layout and provided essential and interesting information for their students, parents, staff and sponsors. Create your newsletter today by clicking here for a newsletter template.

Door Hanger Marketing and Door Hanger Design

Hang Your Marketing Message on Your Prospect’s Door

Picture this. Your prospect arrives home and gets out of the car. She checks the mail and absentmindedly rifles through a stack of uninviting junk mail. Then she goes to the front door, and slowly starts to turn the handle. But wait…something stops her in her tracks. Hanging on the door is the full color, professional-quality, eye-catching door hanger your company has strategically placed on the knob.

Sounds like a marketer’s dream, right? Door hangers are full of untapped marketing potential. They are the perfect vehicle for marketing your business locally and are one of the most inexpensive ways to get the word out a large group of potential customers. Full color, professionally-printed door hangers are easy to distribute and are effective because they are the first advertisement a consumer sees when he or she arrives home.

Pack a Serious Promotional Punch with Door Hanger Marketing

Door hangers can be used in a variety of ways to market your business. Whether you are seeking new customers or trying to generate repeat business, doorknob hangers will give you some serious bang for your marketing buck. Here are a few ideas for how you can make door hangers work for you:

• Announce a new business
• Introduce an established business to potential customers that have recently moved into the area
• Promote a sale
• Distribute coupons
• Promote an event – grand opening, giveaway, in-store promotion
• Educate potential customers about products or services
• Inform conference attendees about the next day’s schedule by hanging a door hanger on their hotel doors
• Introduce a new product or service
• Highlight a political candidate

Ready, Aim, Fire: Hitting the Mark with Full Color Door Hangers

We all know that even the best marketing campaigns are wasted without a relevant target. Ideally, your target should consist of people or businesses ready to buy your product or service at the moment they receive your door hanger. Door hangers are very effective at this because they allow you to target specific areas and demographics to help in increase your ROI.

For example, if you sell fencing, you can deliver your door hangers just to the homes without an existing fence. Or if you sell renters insurance, you can target your door hangers to specific apartment complexes. Or, if you perform snow removal, you can focus on neighboring homes that do not currently use your services – and look like they could use it!

Door Hanger Distribution – Divide and Conquer

How a business distributes their door hangers depends on the resources you have available. There are several options to getting it done:

1. Utilize your company staff to distribute your door hangers to your target audience.
2. Enlist friends and family to help you out and reduce your distribution costs. Try turning it into a competition to see who can distribute the most door hangers in the time allotted. It will be fun and more effective than doing it yourself!
3. If you just can’t find the time to do it yourself, outsourcing your door hanger distribution is also a viable option for many businesses.

Consider this: An able bodied person should be able to distribute between 600 and 800 door hangers a day depending upon neighborhood concentration. Better get moving!

Door Hanger Design: Getting People to Respond

The more eye-catching and visually appealing your door hanger is, the greater the chances someone will read it, remember its message, and purchase your service or product. Consider an attention-grabbing headline and image on the front of your door hanger or design it in an unusual shape or color to stand out from the pack. Or try transforming your door hanger into a flyer, business card and coupon all in one by using perforation marks to allow future clients to neatly tear off important information. The most important thing to do when designing your door hanger is to make it easy to respond to your offer and have a clear ‘call to action.’

As you can see the, the benefits to adding door hangers to your marketing plan are numerous. Not only are doorknob hangers perfect for reaching a specific target audience, they also allow you to hit your prospect at exactly the right time and are hard to ignore. Plus, your door hanger is likely to be carried into your prospects’ home for a second look later on.

PrintingForLess.com offers affordable, full color door hangers in a variety of different formats and sizes. Choose from one or two-sided, in two popular sizes; the standard 4.25 x 11 or 3.5 x 8.5. We offer these on your choice of our three cover stocks or the more economical 100# gloss text.

Door Hanger Samples