Addressing the Issue: How to Use Direct Mail Lists & Every Door Direct Mail 

Reaching the right audience is the foundation of any successful direct mail campaign. But when it comes to building your list, should you rent a targeted mailing list or utilize the USPS’s Every Door Direct Mail (EDDM)? In this session, we’ll break down the pros, cons, and best practices for each approach so you can choose the right strategy for your business goals and budget. 

By the end of this virtual event, you’ll know exactly how and when to leverage both strategies to expand your reach, drive engagement, and get more out of your direct mail campaigns.   

What Your Learn:  

How to measure success — Track responses, analyze ROI, and adjust your strategy for continuous improvement.  

When to use list rentals vs. Every Door Direct Mail — Understand the advantages, costs, and targeting options of each method.  

How to align your audience and campaign goals — Tips for matching your message and creative to the right recipients.  

Practical execution — Steps from list sourcing and compliance to USPS EDDM requirements and design considerations.