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Printing for Less

Printing for Less

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

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Printing Resources & Help Guides

Help & FAQs

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Printing Help & FAQs

Need extra help with your printing job? We’ve put together answers to some of the most common printing FAQ. Remember, if you ever want to talk to a real person, we’re always here waiting for your call!

Want to Talk to Someone Instead?

We’ve got real experts waiting to hear your ideas and make them happen. Contact us! We’re here to help magnetize your brand and maximize your marketing 5 days a week 8am-5pm MST.

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  • All
  • File Preparation FAQ
  • General/Company FAQ
  • Products/Ordering FAQ
  • Shipping and Delivery FAQ

How to Compress Files for Upload

If you use a Mac or have more than 4 files to upload it would be best to upload them as a single compressed file by following these instructions.

Take all the files for the job and put them in a single folder whose name is your company name.

Compress the folder as a .zip file using Winzip or PK Zip if it’s a Windows platform file. Use Stuffit on the Macintosh platform and BinHex encode the file so that your file will retain its resource fork and arrive happily with its icons intact.

If your files are extremely large you may want to compress them into several archives such as companyname-1.zip, companyname-2.zip, etc. Sometimes it is easier to successfully upload 3 25MB files than it is to upload a single 75MB file.

You can download the programs from the links below.

Winzip Stuffit

Zip Info

Please write your order number on your package and disk. You’ll see the order number on the order confirmation page after you hit the “Send Order” button below. Include on your disk only the file(s) you want printed. Your files can be compressed as a zip or stuffit archive. Flash drives are automatically returned. CDs and DVDs are only returned if you request it on the ordering page or indicate it with your disk.

File Formats

We gladly accept all popular Mac and PC file formats, including any version of:

Microsoft  Publisher, Word, Excel, Home Publishing, Powerpoint, PhotoDraw, Works, Picture It
Quark  XPress
Adobe  Pagemaker, InDesign, Illustrator, Photoshop, FrameMaker, Acrobat, Photoshop Elements
Corel  DRAW, PHOTO-PAINT, WordPerfect, Lotus, Ventura, Bryce, Quattro Pro
Macromedia  Freehand, Fireworks
Deneba  Canvas
Serif  PagePlus, PhotoPlus, DrawPlus
Claris  Works
Apple  Works
Broderbund  The Printshop (version 15, 20-22), PrintMaster, Calendar Creator
Plus these: Open Office, Greeting Card Factory, Art Explosion Publisher and More

What if I want to change something on my order after I’ve placed it or approved the proof?

We require an electronic “paper trail” for all changes made after your initial order is placed.You may make changes to such things as quantity, shipping method, or shipping address by going to the Change Order Request page. Please note that some changes cannot be made after certain stages in the production process — for instance, the quantity cannot be changed once your job has been printed.

Will I always receive exactly the quantity I order?

Most of the time, we ship you slightly more than you ordered, free of charge. On occasion, we ship slightly fewer pieces than you ordered. Printing industry trade standards allow for underages of up to 5%. If you plan to send your print order to a mailing list or need a guaranteed quantity, we recommend that you order 5% over the minimum quantity you need.

Where can I check shipping transit times?

We primarily use FedEx for standard ground shipments. You can view FedEx Ground Time-In-Transit information by entering our zipcode, 59047, at this page: https://www.fedex.com/ratefinder/home.

Shipping Services

Our online shipping prices are valid within the continental United States. For Alaska and Hawaii, please order using 2nd Day Air service. We are also happy to ship to you anywhere in the world. Please provide us the exact shipping address (street address if available), along with the quantity and product type you want to order, and we will let you know the additional shipping costs. Please note that some services are not available to all countries.

How can I get my order even faster?

Our standard service is quite fast. For most products we ship your order within 4 days after you approve your proof online, via FedEx Ground. In most parts of the country, that means you will have your order in about 6-10 days. If you want to receive your order faster, select one of our faster handling options or upgraded shipping options when you place your order.

How long will it take to get my order?

Most orders will be shipped within 4 business days after you approve your proof online. Please check the specific product ordering page for available turnaround times. Shipping by FedEx takes from 1 to 5 business days to get to you depending on your location.

How long does it take for me to get the proof of my job?

Once you have placed your order, you should get it within 1 business day after we receive your electronic files.

Where can I get more information on file preparation?

Our technicians are always available to assist you during business hours. You can reach us by email at info@printingforless.com and by phone at 800-930-6040.

Where can I get some more tips on designing a brochure?

Easy! Check out “How To Make A Super Brochure Or Mailing Piece”

How should I lay out a piece to comply with USPS mailing regulations? Do you have postcard and brochure templates?

Please see our postcard templates and brochure templates that have mailing requirements on them. Also, please give us a call at 800-930-6040 for further information.

Do you have templates to help me correctly design my project?

Templates are available on some of the product ordering pages. Our Design Templates page has a list of currently available templates. Look for more in the near future.

Where can I get more information on file and image resolution?

Our Resolution page has a comprehensive explanation of resolution and tips on how to properly prepare images to achieve the best quality printing.

How can I tell what resolution the image from my digital camera is?

Some digital cameras will let you know what the image resolution is, while others will tell you what the pixel dimensions of your image are. If you know what the pixel dimensions of your images are either from the camera itself or through the image editing software, you can do a little math to determine the resolution, and the size you can print the image at for clear and crisp printing.


Simply write down the pixel dimensions of your image and divide those numbers by 300 if the image does not include text and 400 if the image does include text. For example: An image without any text has a pixel dimension of 600 x 900 pixels. Once each dimension is divided by 300 the result is 2 x 3 inches. This means that you can use this image at 2 x 3 inches or smaller in your layout for quality printing results.


If your image editing software does not tell you what the pixel dimensions are, but it does tell you what the resolution is, then you know the maximum size you can use that image in your layout. We recommend that images be at 300dpi in their final size in the layout and 400dpi if the images include text. Please keep in mind that resolution and physical dimensions are in direct proportion to each other. If you have an image that is 2×2 at 300dpi and increase its size in the layout to 4×4 the new resolution is now 150dpi. So remember, when you bring an image in to your layout you can shrink it down in size (because the resolution will increase) but you will be limited as to how far you can increase it in size. See our Resolution page for more information on image resolution.

How should I take pictures with my digital camera?

Digital cameras are wonderful tools that allow us to capture our images in many different ways. The camera is designed to actually take three pictures; one in red, one in green and the other in blue (similar to the way a projection TV works). It then combines the colors together and saves the image onto the picture card. It is very important to make sure that the camera is set to the highest quality setting possible. This means that if you can only save one image on the picture card instead of 12, 64 or 128 images, then this is good! You want to create the best quality picture that the camera can make. This will mean large file sizes and slow downloads from the camera itself, but it will get you the best possible results from your camera. Remember, images should be at 300dpi in their final size in the layout!


More often than not, we notice that images that come from digital cameras print darker than expected on the printing press. Check to see if you have a brightness option in your image editing program to lighten the entire piece. If you have the opportunity to change the color space from RGB (red, green, blue) to the printing press colors of CMYK (cyan, magenta, yellow, black), then do so! It is always better to have you change the color space if you can, than for us to do it. Remember, not all colors that you can see that are created by elements of light (RGB) can be created by the elements of ink (CMYK) on press. If you do not have this capability with your software, do not worry about it, we will change it for you for free! Finally, we recommend that you apply a little sharpening to the image. This will make the image a little crisper and will print better on press.

Do I need to impose my business cards 8-up or 10-up if they will be printed more than 1 to a sheet?

No, send us a single layout of your job unimposed, we will handle any imposition needed on our end.

How much bleed should I have for an envelope?

1/16 inch is the correct amount, since it will wrap a little to the back of the envelope. 

How do I check for proper imposition or backup?

“Imposition” and “backup” refer to how the front of a printed piece is oriented to the back. In the case of a brochure, you normally turn it over right-to-left (like you turn the page of a book) in order to have the back side read correctly — not upside down. Seems simple, until you get to a postcard where one side is layed out in landscape (horizontal) orientation, and the other side in portrait (vertical) orientation. We use our best judgement when imposing a job, so that it backs up in the most natural or normal manner. Some designs, however, contain both portrait and landscape elements on both sides, making it difficult to make a clear call. When reviewing your proof online, we will always post the front and the back in the orientation that they will print in relation to each other. So, if page 2 appears upside down, that is how it will be printed on the back of page 1. (Some people want it that way, so that the recipient of the piece must turn it over top-to-bottom in order to read it correctly.) Be sure to print out a copy of your online proof, and attach the two sides to each other to create a “mockup” or “dummy.” This is especially important when a job will be folded.

If I’m sending a Publisher file, should I compress it with “Pack and Go,” or should I just send the normal *.pub file?

While we can work with either type, we prefer to get the normal, uncompressed file. Please do not use Publisher’s “Pack and Go” feature. If you are sending Publisher files with linked graphics (generally NOT recommended in Publisher), please gather all the associated files into a single Zipped file, and send us that. Compressing files with Winzip or PK Zip (or StuffIt on the Mac) is also the preferred method for Quark, Pagemaker, Illustrator, InDesign or any file with linked graphics. If you are using a font that is not included with Publisher, please send it along with your Publisher file. You can either Zip them together, or upload the font as an additional file upload (or include it on cd or zip-disk if you are sending files via mail.)

Will you match a sample I print out on my own printer, or a previously printed sample?

At PrintingForLess.com, part of the way we offer fast turnaround and low pricing is by printing to a “pleasing color” standard, using standard ink densities. Therefore, there is no guarantee that your finished piece will approximate your printed sample. This is due in part to the widely varying results from different output devices including inkjet and laser printers, continuous tone proofing devices, high-resolution film-based proofs, and different than true offset lithography. Even from one commercial printing firm to another, there can be significant differences in results. In particular, inkjet and laser prints are known to look substantially different than true offset lithography.

If you require precise color match, please contact us to arrange for a digital color proof.

Once you approve the additional fees (starting at $40), we will produce and send you a hard proof via overnight delivery. When you approve and return the proof, we will strive to match the color of the proof when printing your final piece.

There are substantial additional charges for precise color match service. Also, if you request color correction or other changes after you see your proof, there will be a minimum of another $40+ charged for color correction time and a new proof.

Bottom line: the final product we produce for you is unlikely to match the output from your inkjet — it will look more professional!

How can I know what a particular CMYK color combination will look like?

To purchase a color guide with over 3,000 process colors with their CMYK screen percentages, please visit CreativePro.

What is the difference between the RGB and CMYK color space and why does it matter?

GB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in “4-color process printing”, commonly referred to as “full color printing”.


The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.


Many programs have the capability to convert the layout/images from the RGB color space to the CMYK color space. We request that you convert your colors from RGB to CMYK if your tools allow you to. By doing it yourself, you have maximum control over the results.You may notice a shift in color when converting from RGB to CMYK. If you do not like the appearance in CMYK, we recommend that you make adjustments while working in CMYK (usually lightening). Generally, you should specify CMYK color builds that look a little lighter than you want, since the dots of ink “fatten up” on press, giving you more pigment on paper than you see on your monitor. Be especially careful to keep backgrounds light if there is black or dark colored text over it, so that the text remains readable. See our RGB and CMYK Information page for more details.

How well will my job match what I see on my monitor?

Most people are surprised at how well their job matches what they see. But because of wide differences in monitor calibration and the different technologies used, some printed colors may not exactly match the colors on a your specific monitor. We do our best to make your job look good. See our design hints page for a more technical description.

What other file formats can you take?

We can take any Mac or PC version of Quark, Pagemaker, InDesign, CorelDRAW!, Illustrator, Photoshop, Freehand, Publisher, Word, PowerPoint, any file output as a PDF or listed on our File Formats page.

Can I send you documents created in MS Word or PowerPoint?

Absolutely! If you have created documents in Word or PowerPoint that contain photos, clip-art, or other color images, send them in. Same great service, same great pricing.

Can I order 2-color printing from you?

We suggest you get the best value for your dollar and go for full color, instead of two-color!

Nonetheless, you may use any of our product pages (with the exception of postcards, business cards, presentation folders, catalogs and calendars) to order two-color printing. Simply place your order as usual, then specify in the comments section that it’s a two-color job and what PMS colors you have selected. Since we are so efficient at producing high-quality four-color work, two-color pieces will be priced the same as four-color pieces. Two-color postcards, business cards, presentation folders, catalogs and calendars will generally be converted to four-color process equivalents before printing. If you need to produce 2-color business cards or postcards using spot inks, you can request a printing price quote online. Learn more about 2 Color Printing.

What is the Printing for Less Affiliate Program?

The Printing for Less Affiliate Program is a community of internet enthusiasts and entrepreneurs who promote Printing for Less products and earn commissions while doing so. The Program is a great way to earn cash and introduce your website visitors to the quality printing services offered by Printing for Less. The Printing for Less Affiliate Program compensates Affiliates with a commission for all initial and recurring orders placed within 90 days of the visitor’s first click through to PrintingforLess.com. Printing for Less Affiliates receive monthly commission checks and are given access to powerful tools that help to optimize and Affiliates’ efficacy and profits! You can find more information and sign up.

What about privacy and security?

No information we collect for order processing or from inquiries is shared with any other company or website. Your information is only used to contact you when necessary. Credit Card information is only used to bill you for products and services ordered.

What is your phone number and operating hours?

You can call us at Printing for Less at 866-501-7488 or 406-222-2689 from 8am to 5pm MST Monday through Friday. You can send an email at any time.

Printing Pricing Information

Printing Pricing Information

printing price calculatorOur full-service website offers the first instant printing price quote system available for online printing, serving over 150,000 satisfied print customers since 1996. Get prices for dozens of standard printing products by experimenting with different quantities and options in the InstaPrice® Calculators located on the individual product pages accessible from the menu on the left side of this page and most pages on the site.


PrintingforLess has a very simple pricing format.

1. You pay the price shown for the minimum run based on the format of your order. This pays for:

  • Electronic processing of your file, creation of a proof and production of plates
  • Setup on our Heidelberg, KBA or Xerox presses, including registration and color balance
  • The minimum quantity of finished pieces on high-quality paper stock (usually 250 or 500)
  • Trimming of your piece to final size and robust protective packaging
  • Full bleeds and some minor corrections are included free of charge

2. Then, you pay a single flat rate for each additional sheet in any quantity.

Commercial Printing Pricing Tip – Notice the Price Each and how it’s way more cost effective to order larger quantities than multiple orders of smaller quantities.

3. You can select additional options or upgrades, and instantly see the effect on the total price. Options include ink, coating, paper, folding, turnaround, shipping, mailing and other product specific features.

4. Finally, a nominal shipping charge is added and you are ready to place your order.

Need a price for something you don’t see or for special papers or printing effects?
 
Get a Custom Printing Quote

 

Additional Print Ordering Information

You may cancel your order anytime prior to approving your proof without incurring any charges.

Corrections are free of charge for up to two rounds of minor corrections. Typical corrections include fixing typos, resizing and color-correcting photos, moving panels to accommodate folding, and re-arranging graphic elements. Extensive corrections and/or design work may be subject to additional fees.

Once you approve your proof, your credit card will be charged the order amount and we will begin production.

By leveraging the power of the Internet to streamline the print buying process, we are able to offer top-quality professional commercial printing at a substantial discount from local printers in less time and with less hassle. That’s why we are called “PrintingforLess”.

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Subscribe to our weekly newsletter and get an instant 20% off your first print project.

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Our Partners

Our Partners

creativepro.com
Creativepro.com is a comprehensive online resource for creative professionals working in print and on the Web. The site provides news, reviews, how-to features, and analysis from experts in the fields of publishing, digital imaging, and creative workflow. Creativepro.com also includes essential resources and services to help creative pros get the job done—from one-click stock photography and font searches to book and software purchases to on-line print ordering. Creativepro.com is also the publisher of InDesign Magazine, the only publication devoted entirely to Adobe InDesign.


Maverick Label
MaverickLabel.com meets the fast paced and growing need for short run, quick turnaround, high quality business label services. They provide custom labeling solutions for any need, including Labels, Nameplates, Lexan, Control Panels, Asset Tags, Parking Permits, Domed Tags, Window Decals, Security Labels, U.L. Labels, Bumper Stickers, Golf-Sports ID Labels, and more… any label, any shape, size or color. Order online with instant pricing and online proofing.

Grasshopper
Sound professional and stay connected with Grasshopper, the Virtual Phone System designed for entrepreneurs. Grasshopper works just like a traditional phone system, but requires no hardware to purchase – it’s all managed online or by phone. Callers can reach you wherever you are – on your cell, in the office, or at home.

 

Get a toll free or local number and create extensions for employees, regardless of where they’re located. Forward calls, receive faxes, tag messages online, and get voicemails via email.

 

Starting at $9.95 a month with no long-term contract, Grasshopper is the obvious choice for any entrepreneur.
Special Offer: PrintingForLess.com customers get a $100 credit on their account. Click here to sign up!.

Books Just Books
Visit BooksJustBooks.com for all your book and perfect-bound magazine needs. Get instant pricing for your project on their website or read some of the self-publishing hints and best practices available there. BooksJustBooks.com buys book printing in large volumes and can resell to you at pricing normally only given to major book publishers.

Starter CRM
Web-Based Contact and Customer Management – 30 Day Free Trial
StarterCRM is a web-based tool that you can use to manage and coordinate your company’s sales and marketing activities. Use StarterCRM to store all of your customer contact data, schedule meetings, manage tasks, track proposals, create email marketing campaigns, respond to customer issues and much more. Designed for small businesses, it’s everything you need to more effectively manage your sales and marketing efforts. To learn more and take a free, no-risk 30 day free trial, visit StarterCRM today.

Start Up Nation
StartupNation provides fundamental information and inspirational support for launching and growing a successful small business.

Adobe
PrintingForLess.com is an Authorized Adobe Solutions Network Service Provider.

Microsoft
PrintingForLess.com is a member of the Microsoft Publisher Service Provider Program.

learn more

Partner with PrintingForLess.com

Contact our business development team about potential partnership opportunities with PrintingForLess.com:

Email: bizdev@printingforless.com
Phone: 800-924-2041

Get 20% Off

Subscribe to our weekly newsletter and get an instant 20% off your first print project.

Name(Required)
This field is for validation purposes and should be left unchanged.

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Printing Terms & Glossary


< All Resources

Print Terms & Glossary

New to the printing industry, or finding yourself lost in the weeds when industry terms start flying about commercial printing and graphic design? Look no further! Printing for Less is here to help. 

Our glossary of terms used in the graphic arts, graphic design, and commercial printing industry will help you talk like a pro about all things printing. Learn the definition of collate printing, ream, and more. 

Now you’re speaking our language (and yes, we’ve used every single one of these). 

Person looking though a manual of printing terms.

Click a letter to go to that section in the printing terms glossary:

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z 

Printing Term Definition

A4 Paper

ISO standard paper size 210 x 297mm or 8.3 x 11.7″. The common paper size used outside the US in place of 8.5 x 11.

Accordion fold

Folding paper by bending each fold in the opposite direction of the previous fold creating a pleated or accordion effect.

Acid-free paper

A paper containing no acidity or acid producing chemicals that degrades less over time than acidic papers.

Against the Grain

Running a sheet of paper through a printing press at right angles to the grain direction of the paper, as opposed to with the grain. This is usually suboptimal for both press operation and registration of the 4 color process inks. Sometimes called cross grain.

Airbrush

A compressed air tool that sprays a fine mist of paint or ink, used in illustration and photo retouching.

Anti-aliasing

The process of averaging between pixels of different colors. This results is a smoother, more blended transition between the edge of two areas rather than a distinctly jagged appearance.
   

Artwork

The original physical materials, including photos, graphic images, text and other components needed to produce a printed piece. Can also now refer to the electronic or digital components needed for preparing a printed piece for production on a press or copier.

Ascender

Any part of a lower case letter which rises above the main body of the letter such as in “d”, “b” and “h”.

Backslant

Any type that tilts to the left or backward direction; opposite of italic type.

Back Up

How an image on one side of a printed sheet aligns with the image on the other side.

Balloon

In an illustration, any line that encircles copy or dialogue.

Base line

The imaginary horizontal line upon which stand capitals, lower case letters, punctuation points, etc.

Basis weight

Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade.

Bible paper

A thin but strong paper (opaque), used for bibles and books.

Bindery

A business or department within a printing company that does the cutting, folding, collating, drilling and other finishing operations used on printing projects.

Blanket

The rubberized surfaced material secured onto a cylinder onto which the ink is transferred from the plate and then to the paper.

Bleed

Any element that extends up to or past the edge of a printed page.

Blind emboss

A design or bas relief impression that is made without using inks or metal foils.

Blocking

When ink or coating causes printed sheets of paper in a pile to stick together, causing damage when they are separated. This is normally caused by not enough anti-offset powder or too much ink, and usually ruins the printed job.

Body

In typography, the main shank or portion of a letter character other than the ascenders and descenders.

Bond

A grade of durable writing, printing and typing paper that is erasable and somewhat rigid.

Book Paper

Types of paper usually used for printing books. Book paper text weight and is divided into uncoated or offset paper, and coated paper, which includes matte or gloss coating.

Bounce

Inconsistent positioning of the printed image on the sheets of paper as they travel through a printing press.

Bristol

A board paper of various thicknesses having a smooth finish and used for printing or drawing.

Bulk

A term given to paper to describe its thickness relative to its weight.

Bullet

A boldface square or dot used before a sentence to emphasize its importance.

C1S and C2S

Acronyms for Coated One Side and Coated Two Sides paper stock. A cover stock with a glossy finish on one side and uncoated on the other, usually between 8pt (.008″) and 18pt (.018″) in thickness.

Caliper

The measurement of the thickness of paper measured in thousandths of an inch or mils.

Case binding

Books bound using hard board (case) covers.

Carbonless Paper

Paper that is chemically treated to transfer the impression from the first page to the subsequent pages. See Carbonless NCR Form Printing for more detailed info.

Cast coated

A paper that is coated and then pressure dried using a polished roller that imparts an enamel like hard gloss finish.

Center spread

The two pages that face each other in the center of a book or publication.

Chain lines

Lines that appear on laid paper as a result of the wires of the papermaking machine.

Clip art

Graphic images, designs, and artwork in digital form that can be used in a digital document.

Coarse screen

Halftone screens commonly used in newsprint; up to 85 lines per inch.

Coated stock

Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.

Coil Binding

Where a metal or plastic wire is spiraled through holes punched along the side of a stack of paper. Commonly used for reports, proposals and manuals. Documents bound with coil have the ability to lay flat and can rotate 360 degrees. Also called spiral binding.

Cold color

Any color that is toward the blue side of the color spectrum.

Collate

To gather sheets or printed signatures together in their correct order.

Colophon

A printers’ or publishers’ identifying symbol or emblem.

Color balance

The relative amounts of process colors used to reproduce an image, either digitally or when printed on a press.

Color bars

A color test strip that is printed on the waste portion of a press sheet. It helps a press operator to monitor and control the quality of the printed material relative to ink density, registration and dot gain. It can also include a Star Target, which is designed to detect inking and press problems.

Color cast

Unwanted color tone or overall color shading distorting the normal color balance of a photographic image.

Color correction

Using a computer to adjust, change or manipulate a color image, such as retouching, adjusting color balance, color saturation, contrast, etc.

Color gamut

The entire range of hues possible to reproduce on a specific system, such as a computer screen, or four-color printing press.

Color separating

The processes of separating the primary color components (CMYK) for printing.

Color sequence

The order in which process inks are printed on a printing press. Also called the color rotation or laydown sequence.

Color shift

Change in the perceived color of elements on a printed piece caused by changes or irregularities in ink densities, dot gain, or color register during a four-color printing press run.

Color transparency

Transparent film containing a positive photographic color image.

Comb Binding

Binding a stack of paper together by inserting the teeth of a flexible plastic comb into holes punched along one of the edges. Commonly used for catalogs, reports and manuals.

Condensed type

A narrow, elongated typeface.

Contrast

The degree of tonal separation or gradation in the range from black to white.

Cover

A term describing a general type of paper used for the covers of books, pamphlets, etc., also used for business cards and postcards.

Coverage

The extent to which printing ink covers the surface of a printed sheet. Ink coverage is frequently expressed as light, medium or heavy.

Crop

To reduce the size of an image.

Crop marks

Small printed lines around the edges of a printed piece indicating where it is to be cut out of the sheet. Sometimes referred to as cut marks.

Crossover

An image, rule or line art on one printed page that carries over to an adjacent page of a bound or folded work.

Cyan

A shade of blue used in four-color process printing. The C in CMYK. Also referred to as process blue.

Dampening

An essential part of the offset printing process whereby rollers distribute a solution to the plate that covers the non-printing area of the plate, repelling ink in those areas. Some newer presses use a waterless ink technology that does not use dampening.

Deboss

To press an image into paper with a die so it extends below the surface. The opposite of emboss where the image is raised above the paper surface.

Deckle edge

The rough or feathered edge of paper when left untrimmed.

Densitometer

An optical device used by printers and photographers to measure and control the density of ink or color.

Density

The degree of tone, weight of darkness or color within a photo or reproduction measured by a densitometer.

Descender

A term that describes that portion of lower case letters that extends below the main body of the letter, as in “p”.

Desktop Publishing

Creating materials to be printed using a personal computer, as opposed to taking non-electronic documents to a commercial printing company to be prepared for printing.

Die Cutting

The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

Digital Proof

Color separation data is digitally stored and then exposed to color photographic paper creating a picture of the final product before it is actually printed with ink.

Dithering

The process of averaging between pixels of different colors. This results in a smoother, blended transition between the edge of two areas rather than a jagged or ‘stair-step’ appearance. Also a method used on ink jet printers where colors are produced by mixing colored dots in a randomized pattern.

Dot

The smallest individual element of a halftone.

Dot gain

A term used to describe when dots are printing larger than they should.

Double bump

To print a single area on the sheet twice so it has two layers of ink. Usually done on soild ink areas to increase the smoothness and/or density.

Drill

The drilling of holes into paper for ring or comb binding.

Drop shadow

A shadow image placed offset behind an image to create the affect of the image lifting off the page.

Dull finish

A semi-gloss finish on paper that is less glossy than gloss and more than matte paper.

Dummy

The preliminary assemblage of copy and art elements to be reproduced in the desired finished product, also called a comp.

Duotone

A two-color halftone reproduction generated from a one color photo.

Dye sublimation

A photographic looking color print created by heating dyes on a substrate instead of using inks. Often used for proofing.

Electronic Proof

A process of generating a prepress proof in which paper is electronically exposed to the color separation negatives and passed through electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

Embossing

The molding and reshaping of paper by the use of special metal dies and heat, counter dies and pressure, to produce a raised image on the paper surface.

Enamel

Another term for gloss coated paper.

EPS

Encapsulated Post Script. A standard file format used to transfer postscript formatting information between applications.

Felt side

The smoother side of a sheet in the paper. The wire side is the rougher side of the paper. The difference happens in the papermaking process. The differences are eliminated when papers are gloss or matte coated.

Finish

The surface quality of a paper.

Fit

The registration of the different colors on a printed sheet.

Flexography

A printing method using flexible plates where the image to be printed is higher than the non-printing areas. The inked areas are then contact the material to be printed, transferring the ink from the raised areas to the material. Fast drying inks are usually used in this process. Common uses are the printing of cans and bottles and other non-flat items.

Fifth Color

An ink color added to a printed piece in addition to the standard cyan, magenta, yellow and black used in 4 color process printing. Usually a Pantone spot color or custom formulated ink. Requires an extra run through the press on a four color press adding to the cost. Some presses have five units to accommodate fifth colors or clear coatings.

Foil

Then metal sheet that is applied to paper using the foil stamping process. Frequently gold colored, but available in many colors.

Foil Embossing

Stamping a thin sheet of metallic foil onto a sheet of paper and then embossing a pattern under it, creating a three dimensional raised area, usually text or an image. See a sample of foil embossing.

Foil Stamping

Impressing metallic foil onto paper with a heated die.

Font

The characters which make up a complete typeface and size.

FPO – For Position Only

Low resolution or mockup images used to indicate placement and size in a design, but not intended for final production.

Free sheet

Any paper that is free from wood pulp impurities.

Ganging

The combining of two or more different printing projects on the same sheet of paper.

Gate fold

A three or four panel fold where the two outside panels fold inward to meet in the center. In an open gate fold, there are three panels, the bottom of which is twice the size of the folded panels. In a closed gatefold, there are four panels of roughly equal size where the outer panels are folded inward together.

Gathering

Assembling sheets of paper and signatures into their proper sequence. See also collate.

Ghosting

Also known as gloss ghosting. A condition occurring during the printing process when vapors from drying ink on one side of a press sheet interact chemically with dry ink or blank paper on sheets in contact with or on the reverse side of the same sheet creating unintended faint images.

Grain

Paper fibers lie in a similar direction in a sheet of paper. This direction is called the grain. Printing is usually done so that if folding is required, the fold is done parallel to the grain.

Gravure

A printing process using recessed areas on a metal cylinder that hold the ink.

Gripper

A series of metal fingers that hold each sheet of paper as it passes through a printing press.

Gripper edge

The side of a piece of paper held by the gripper fingers as it passes through a printing press. Nothing can be printed in this area.

Gutter

A blank space or margin between components on a printed piece or press sheet.

Halftone

Using small dots to produce the impression of a continuous-tone image. The effect is achieved by varying the dot size and the number of dots per square inch.

Halftone screen

A sheet of film or glass containing ruled right-angled lines, used to translate the full tone of a photo to the halftone dot image required for printing.

Hickey

The effect that occurs when a spec of dust or debris (frequently dried ink) adheres to the printing plate and creates a spot or imperfection in the printing.

Highlights

The lightest tones of a photo, printed halftone or illustration. In the finished halftone, these highlights are represented by the finest dots.

Hot melt

An adhesive used in some binding processes, which requires heat for application.

House sheet

This is a term that refers to a paper that a printer keeps on hand in their shop.

Image area

That portion of a printing plate that carries ink and prints on paper.

Imposition

The correct sequential arrangement of pages that are to be printed, along with all the margins in proper alignment, before producing the plates for printing.

Indicia

An image and/or text pre-printed on mailing envelopes in place of a stamp.

Ink Dry Back

When printed ink colors become lighter or less dense after they have dried on the paper.

Insert

A piece of printed material that is inserted into another piece of printed material, such as a magazine or catalog.

Italic

Text that is used to denote emphasis by slanting the type body forward.

Jacket

Or dust jacket. The paper cover sometimes called the “dust cover” of a hardbound book.

Jog

To vibrate a stack of finished pages so that they are tightly aligned for final trimming or binding.

Justification

Adjusting the spacing or hyphenation of words and characters to fill a given line of text from end to end. Sometimes referred to as word spacing.

Kerning

The narrowing of space between two letters so that they become closer and take up less space on the page.

Keyline

Lines that are drawn on artwork that indicate the exact placement, shape and size of elements including halftones, illustrations, etc.

Kraft

A coarse unbleached paper used for printing and industrial products.

Laid finish

A parallel lined paper that has a handmade look.

Lamination

Applying thin transparent plastic sheets to both sides of a sheet of paper, providing scuff resistance, waterproofing and extended use.

Landscape

A document layout where the width is greater than the height. (the opposite of Portrait)

Layout

A rendition that shows the placement of all the elements, images, thumbnails etc., of a final printed piece.

Leading

Space between lines of type. The distance in points between one baseline and the next.

Letterpress

Printing that utilizes inked raised surfaces, usually type, to create the image.

Letterspacing

The addition of space between typeset letters.

Line copy

Any copy that can be reproduced without the use of a halftone screen.

Linen

A paper that emulates the look and texture of linen cloth.

Lithography

The process of printing that utilizes flat or curved inked surfaces to create the printed images.

Logotype

A personalized type or design symbol for a company or product.

Loupe

A small magnifier used to observe the details on a printed sheet.

M weight

The actual weight of 1000 sheets of any given size of paper.

Magenta

One of the four process colors, or CMYK, the M is for magenta. Magenta is a predominately red color with some blue. Magenta, cyan and yellow are also the three subtractive primary colors.

Magnetic black

Black ink containing iron oxides, used for magnetic ink character recognition used for check printing.

Make-ready

Paper that is used in the press set-up process before the printing run actually starts. Or the process of setting up press or bindery equipment to produce a specific product, including setting paper size, ink density, image alignment, fold sizes, etc., in preparation for the actual production run.

Matte finish

A coated paper finish that goes through minimal calendaring.

Metallic Ink

Ink that looks metallic when printed. Made with powdered metal or pigments that look metallic. The most common colors used are gold and silver.

Moiré

An undesirable halftone pattern produced by the incorrect angles of overprinting halftone screens.

Mottle

A term used to describe spotty or uneven ink absorption.

Natural

A term to describe papers that have a color similar to that of wood, also called cream, off-white or ivory.

Newsprint

A light, low-cost unbleached paper made especially for newspaper printing.

Offset

An erroneous variation of the word “setoff”. Ink that is unintentionally transferred from a printed sheet to the back of the sheet above it as the pieces are stacked in a pile when printed.

Offset printing

The most commonly used printing method, where the printed material does not receive ink directly from a printing plate but from an intermediary blanket that receives the ink from the plate and then transfers it to the paper.

Offset paper

A term for sometimes used for uncoated book paper.

Onionskin

A light bond paper used for typing and used with carbon paper because of its thinness.

Opacity

Quality of papers that defines its opaqueness or ability to prevent two-sided printing from showing through.

Opaque ink

Ink that completely covers any ink under itself.

Overlay proof

A process of proof-making whereby the color separations are individually exposed to light sensitive film. This film is then set in registration with a piece of white paper in the background.

Overprinting

Any printing that is done on an area that has already been printed.

Overrun

Quantities of sheets printed over the requested number of copies.

Page Count

The total number of pages in a book, magazine or publication. Sometimes referred to as the extent.

Pagination

The numbering of individual pages in a multi-page document

Parchment

A hard finished paper that emulates animal skin used for documents, such as awards, that require writing by hand.

Parent sheet

A sheet that is larger than the cut stock of the same paper.

Perfect Binding

A binding process where the signatures of a book are held together by a flexible adhesive.

Perfecting press

A printing press that prints on both sides of a sheet in a single pass through the press.

Pica

A typesetting unit of measurement equaling 1/6th of an inch.

Picking

An occurrence in printing whereby the tack of ink pulls fibers or coating off the paper surface, leaving spots on the printed surface.

Plastic comb

A method of binding books whereby holes are drilled on the spine, and a plastic grasping device is inserted to hold the pages together.

PMS

The abbreviation of the Pantone Color Matching System.

Point

A measurement unit equal to 1/72 of an inch. 12 points to a pica, 72 points to an inch.

Portrait

A document layout in which the height is greater than the width. (the opposite of Landscape)

PostScript

A tradename of Adobe Systems, Inc. for its page description language. This language translates a digital file from an application into a language a compatible printer or other device can use to create its output.

Ppi

Pages per inch or pixels per inch.

Premium

Any paper that is considered better than grade #1 by its manufacturer.

Press Check

When a client visits a printing company to view actual printed sheets of their project before a full production press run is started.

Press Proof

Printed sample made on the press that a project will be printed on to show exactly how it will actually print using the paper, ink and plates to be used for the final press run.

Pressure-sensitive

Self-adhesive paper covered by a backing sheet.

Process printing

A system where a color image is separated into different color values (cyan, magenta, yellow and black or CMYK) by the use of filters and screens or digitally with a software program and then transferred to printing plates and printed on a printing press, reproducing the original color image.

Progressive proofs

Any proofs made from the separate colors of a multi-color printing project.

Quark

Short for QuarkXPress, one of the primary computer applications used in graphic design.

Quote or Quotation

A price estimate to produce a specific printed piece, frequently with custom attributes not priceable in standard online pricing tools.

Rag paper

Papers with a complete or partial content of cotton fibers.

Ragged left

The term given to right-justified type that is uneven on the left.

Ragged right

The term given to left-justified type that is uneven on the right.

Ream

500 sheets of paper.

Register

The arrangement of two or more printed images in exact alignment with each other.

Register marks

Any crossmarks or other symbols used on a press sheet to assure proper registration.

RGB

The color space of Red, Green and Blue. These are the primary colors of light, which computers use to display images on your screen. An RGB computer file must be translated into the CMYK (the primary colors of pigment) color space in order to be printed on a printing press.

Rich black

Using multiple ink colors in addition to black to produce a deep, dark black color. Common CMYK values used are 30% Cyan, 20% Magenta, 20% Yellow and 100% Black.

Right angle fold

A term that denotes folds that are 90 degrees to each other.

Running head

A title at the top of a page that appears on all pages of a book or chapter of a book.

Saddle stitch

The binding of booklets or other printed materials by stapling the pages on the folded spine.

Safety paper

A paper that shows sign of erasure so that it cannot be altered or tampered with easily.

Scoring

To crease paper with a metal rule for the purpose of making folding easier.

Screen angles

The placement of halftone screens to avoid unwanted moiré patterns. Frequently used angles are black 45º, magenta 75º, yellow 90º, and cyan 105º.

Screen ruling

A measurement equaling the number of lines or dots per inch on a halftone screen.

Screen tint

A printed area of color created by dots of a certain screen percentage instead of using a layer of solid ink. Frequently used to create a colored area on the sheet, or tint the entire sheet instead of using colored paper.

Scum

Unwanted deposits of ink in the non-image area of a printed piece.

Self cover

A cover that is the same paper stock as the internal sheets.

Sharpen

To decrease the dot size of a halftone, which in turn decreases the color strength.

Sheetwise

The printing of two different images on two different sides of a sheet of paper by turning the sheet over after the first side is printed and using the same gripper and side guides.

Show through

When the printing on one side of a sheet is seen from the other side, a frequent problem with thin papers.

Side guide

The guides on the sides of a printing press that consistently positions the sheet sideways as it is fed through the press.

Side stitch

The stapling of sheets or signatures on the side closest to the spine.

Signature

A printed sheet with multiple pages on it that is folded so that the pages are in their proper numbered sequence, as in a book.

Smoothness

That quality of paper defined by its levelness that allows for pressure consistency in printing, assuring uniformity of print.

Soy Inks

Inks made with soy oils instead of petroleum as the base. They are considered to be more environmentally friendly, a standard component of green printing.

Spiral bind

A type of binding where a metal or plastic wire is spiraled through holes drilled along the binding side of a document.

Stock

A term for unprinted paper. See paper type descriptions

Super calendaring

A machine procedure that produces a very smooth paper surface that is exceptional for printing.

Synthetic papers

Any non-wood or cloth paper, usually petroleum (plastic) based.

Text paper

A high quality light weight printing paper.

Thermography

A printing process whereby slow drying ink is applied to paper and, while the ink is still wet, is lightly dusted with a resinous powder. The paper then passes through a heat chamber where the powder melts and fuses with the ink to produce a raised surface.

Tint

A halftone screen that contains all the same sized dots, or a diluted variation of a full strength color.

Trapping

The overlapping of one color over a different, adjacent color to ensure that no white space is visible where the two colors meet, especially when there are slight variations in the registration of the two colors during the printing process. Or the process of printing wet ink over wet or dry previously printed ink.

Trim marks

Marks placed on the printed sheet to indicate where cuts should be made.

Trim size

The final size of a printed piece after being cut from the sheet of paper that it was printed on.

Typo

A spelling mistake in printed material resulting from a mistake in typing or setting type. See common printing term misspellings.

Undercolor removal

The removing of cyan, magenta, or yellow from a heavily colored image to limit the total amount of ink being applied to that image to avoid potential production problems.

Up

A term used to describe how many similar pieces can be printed on a larger sheet; two up, four up, etc.

UV Coating

A very shiny and durable high gloss coating applied to printed material. It is applied as a liquid then cured with ultraviolet light.

Variable Data Printing

Is a form of on-demand printing in which elements (such as text, graphics, photographs, etc) can be changed from one printed piece to the next, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.

Varnish

A clear coating added to printed material as a protective layer for improved scuff resistance and usually higher gloss.

Vellum

A finish of paper that is somewhat bulky and is slightly rough.

Vignette

A photo or illustration, in which the tones fade gradually away until they blend with the background they are printed on.

VOCs

Abbreviation of volatile organic compounds. Petroleum based chemicals used in some printing inks and coatings who’s high vapor pressure allows easy evaporation into the air.

Warm color

A color with a reddish tone rather than a blue tone. Browns, oranges, reds, and yellows are generally considered to be “warm” colors.

Washup

The procedure of cleaning a particular ink from the unit of a printing press.

Watermark

A translucent mark or image that is embossed during the papermaking process, or printed onto paper, which is visible when the paper is held up to the light.

Web press

A printing press that prints on rolls of paper passed through the press in one continuous piece, as opposed to individual sheets of paper.

Widow

A single word or two left at the end of a paragraph, or a part of a sentence ending a paragraph, which loops over to the next page and stands alone. Also, the last sentence of a paragraph, which contains only one or two short words.

Work and Turn

A printing production format that has the front and back of a printed piece on one side of the paper, that is then printed the same on the back side, producing two copies of the piece.

Wove

A smooth paper with a gentle patterned finish.

Writing paper

Another name for bond paper.

Xerographic paper

Papers made to reproduce well in copy machines.

Yellow

One of the four process colors of ink, or CMYK. The Y is for yellow.

Zip file

Zipping a file compresses one or more files into a smaller archive. It takes up less hard drive space and less time to transfer across a network or the internet.

80# Gloss Text

Standard glossy paper stock, about as thick as a light magazine cover. The shiny finish provides an excellent opaque base for rich process color printing. This is our most popular stock for: Brochures, Catalog Inserts, Flyers, Posters, etc.

100# Gloss Text

Similar to the 80# gloss text, but 25% thicker and heavier, for a piece that feels more substantial. Standard Uses: Brochures, Information Sheets, Self-mailers, etc.

80# Dull/matte text

This stock is finely coated with a non-gloss finish. It provides an excellent opaque base for easy to read, crisp typography. Standard Uses: Brochures, Catalog Inserts, and Flyers, etc.

80# Gloss Cover

As a “cover” stock, this paper is stiff, about like a postcard or baseball card. This stock is coated with a glossy finish, making photographs and other images look beautiful. Standard uses: durable, heavy-weight Brochures, Catalog Covers, Product Spec Sheets.

100# Uncoated Cover

An option for business cards, rack cards and bookmarks. This bright white smooth #1 grade cover stock is 14pt in thickness and matches the 70# text-weight stock we use for letterhead and envelopes.

120# Gloss Cover

We offer this high-quality, thick 14pt stock on all of our card products. The glossy, coated finish makes photographs and other images look beautiful.

70# Uncoated Text

We use 70# Lustre for stationery and envelopes and 70# Cougar Opaque Offset on calendars and newsletters. These uncoated (non-glossy) white stocks are guaranteed safe for desktop laser printing. Many common stationery stocks are not appropriate for 4-color printing, so we have selected these for best results. Feels thick and substantial in your hands.

24# Uncoated and 28# Uncoated

This is a standard stock commonly used for envelopes, also called White Wove. The 28# is thicker and heavier than the 24#.

10-point C1S

A bristol stock, gloss coated on the outside and uncoated on the inside. Used for Greeting Cards.
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