Professional Printing Tips and Resources

Business printing is a lot like preparing for an important presentation. You want to show that you put enough thought and care into how you present yourself and your company. Here are some tips and resources for professional printing to help instill confidence in your clients and business prospects.

Bare Bones for Business Printing

Looking “professional” in print takes more than just a decent design and well-written copy. If you want professional-quality marketing materials, there is no substitute for true 4-color process printing. Offset commercial business printing gives you the best quality and value for the buck.

But don’t be fooled into thinking any local or online printer will produce the type of quality that says “credibility.” More is involved in professional business printing than simply putting ink on paper.

Your printer should work with you and review your files to ensure your design will look as good as you expect, when you expect it. Choices such as paper stock, fonts and mailing guidelines can be critical in printing an effective marketing piece.

• Thick, 12 or 14pt card stock for your business cards and 80# or higher text for brochures and catalogs give a substantial feel, with either a glossy or matte finish.
• The right layout, fold and size can save you a bundle when preparing direct mail pieces. Talk to the pros on how to save on both printing and postage on your business printing and mailing.
• Request samples of papers and printing. Ask about getting a hard proof or press proof if the color has to be right or you are printing a large order. Check the finish, texture and color to ensure it portrays the professional look and feel your business deserves.

A printer that stands behinds it’s work also guarantees it. Check your printer’s guarantee policy to understand how they deal with errors or returns. Find out more about how to choose the right business printing service.

Unique Business Printing Needs

• If you’re a graphic designer, marketing agency or other print broker or reseller, professional printing is paramount to your business. Consider using a trade printer that offers high quality printing, trained experts and wholesale pricing.
• For organizations with multiple offices, distributors or franchises, or for anyone looking for fast and easy business printing for your employees or associates, a web-to-print professional printing solution may be the best way to obtain quality printing that’s hassle-free.
• For startups, professional printing can make the difference in showing you’re serious about your new business. Ask about special offers for establishing your business identity, such as business card and stationery packages.

Choosing a Printing Service for Your Project

As one of our oldest industries, there are scores of “printing” choices, but what are the differences in printing services and methods, and which is right for your project? There are three key factors that will help you determine what type of printing service is right for you and your budget: Quantity, quality and production speed. Here’s a rundown on the types of printing services and their relative pros and cons.

Standard Business Printing Services and Methods

Desktop Printing

Need to run only a couple dozen copies of a flyer, a few manuals or one-at-a-time invoices? A desktop printer fits the bill. Whether laser or inkjet (using toner as opposed to ink), printers you have in your home or office produce instant copies with acceptable quality when using good paper. Once your quantity requirements increase, however, your actual ink and paper cost can get expensive as a do-it-yourselfer. To minimize your per-piece cost, or if you want higher quality, special printing effects or promotional printing on substrates other than paper, you’ll need to find a printing service for your project.

Digital Printing

A digital file is sent from a computer directly to a toner-based digital press or copier. Because there are minimal set up costs, digital printing services are most cost effective for low run printing, such as 100 flyers or postcards, a few posters, or for creating complex document compilations such as training manuals. Short turnaround times are another reason to use digital printing when speed is critical. Digital printing quality doesn’t quite offer that “professional” look you get with traditional commercial offset lithography printing, but as equipment improves, it’s getting closer.

Special, high-end digital printers are used for large format printing, such as for large posters and vinyl banners.

Offset Lithography

It is the most widely used printing service. Offset printing is where ink is transferred, or offset, from metal plates to a rubber cylinder or “blanket”, then onto the paper. This printing method accommodates the vast majority of commercial printing needs. Print projects such as a glossy brochures, postcards, business cards, stationery and catalogs are common offset projects. The advantages are rich, accurate higher-quality color and details and lower unit cost for volume quantities (250-500 pieces or more). Offset printing can take a little longer than digital printing due to the time needed for creating plates and for the ink to dry before cutting and finishing. Offset is generally not offered in smaller quantities, due to the initial set up costs involved.

Learn more about offset printing, the type of printing we use for most products at PrintingForLess.com

Offset presses are either “sheet-fed” with individual sheets or paper or “web-fed” with rolls of paper. Sheet-fed presses are generally used for short to medium runs of standard business marketing printing, while web presses are most cost-effectivene for high-run commercial printing, usually of magazines, catalogs and books (around 20,000 quantity or more) and for newspaper printing.

Printing Services Compared

Take some time and ask yourself: What matters most to you on your print project? The size of your marketing campaign, your company’s image and quality needs, any looming deadlines and your target recipients’ expectations are important considerations to weigh when you are looking for the best printing service match for your project.

Other Printing Services

Gravure Printing

Rotogravure presses are the fastest and widest presses in operation and are mostly used for huge industrial runs of magazines and direct mail catalogs.

Engraving, Thermography, Flexography and Screen Printing

Engraving is used on fine stationery, while thermography is a lower-end process that creates an engraved or raised printing effect. Flexography is generally used on packaging, such as food labels and can be used for printing on non-paper mediums such as plastic, metallic films and cellophane. Screen printing services are used for T-shirts and billboards.