Direct Mail Marketing Resource Center

Printing for Less CMO, Jennifer Bellin, recently welcomed Steve Zahara. project manager of marketing analytics, at Blue Cross Blue Shield of Michigan (BCBSM). For more than three years, he has partnered with Printing for Less for his direct mail programs. Here he shares his experiences, insights and examples from his successful direct mail marketing program.

Today's direct mail campaigns leverage sophisticated technology, data analytics, and good old-fashioned marketing to deliver personalized experiences at scale.

A strong member program provides reliable revenue to power your nonprofit's mission. Use these membership marketing tips to boost interest in your program.

During this session we explore how Blue Cross Blue Shield of MI leverages the power of direct mail marketing to drive customer engagement and maximize ROI. Our special guest, Steve Zahara, shares his experience and success stories, providing valuable insights into how he has leveraged direct mail to achieve his marketing goals.

While many take the USPS for granted, its innovative tools and services offer unique opportunities for businesses to create impactful direct mail campaigns.

Your nonprofit's branding influences how people perceive, support, and engage with your organization. Explore these do's and don'ts to create a stronger brand.

An overwhelming 85 percent of consumers are experiencing the disruptive effects of climate change in their daily lives. This firsthand experience has translated into a willingness to pay more for sustainably produced or sourced goods.

At every stage of the patient journey, direct mail plays a crucial role. Healthcare providers must focus on efficiency and targeted messaging to get the most out of their direct mail campaigns.

USPS's “2025 Mailing Promotions” offer innovative ways to make your mail campaigns stand out while providing significant discounts. Here’s a look at some of the key promotions for the new year and how you can tap into them for your marketing success.

Our 'Direct Mail Product Guide' can equip you with the strategies, tools, and formats you need to take your campaigns to the next level. Whether you're a seasoned marketer or just beginning to explore direct mail, this guide offers invaluable insights for boosting engagement and driving results.

Businesses that adopt omnichannel strategies achieve 91 percent greater year-over-year customer retention rates compared with businesses that don’t. To further explore this topic, Jennifer Bellin, Chief Marketing Officer at Printing for Less, recently hosted a virtual discussion on how to engage customers at every stage of the customer journey.

The first edition of this e-book is packed with actionable insights, including design tips, mailing class details, and best practices to ensure your campaigns stand out.

Your nonprofit needs a strong event marketing strategy to maximize attendance and funding. Explore these do's and don'ts to set your efforts up for success.

Blogs aren’t the only kind of content produced by Printing for Less/Printing for Less. Our Resource Centers are fully loaded with webinar replays, Idea Books, and guides. And plenty of e-books. Here's what readers downloaded the most last year.

We published a whole lot of content during 2024, but these 10 are the ones that our readers found most compelling. (Spoiler alert: We've included the second 10, too, in case you need more to choose from.) Read on.

Your employer brand represents your reputation to job candidates, so it's crucial to hone yours. Explore actionable strategies for employers in this guide.

Data analytics in healthcare supports better care, but it also informs targeted patient outreach. Learn how to reach people with data analytics in this guide.

As 2025 unfurls, direct mail marketing is set for an exciting and dynamic transformation fueled by technology and shifting consumer preferences. Read all about it to get a head start in the new year.

No matter what your persuasion—religious, ethnic, or otherwise—you most likely have heard (some would say “been assaulted by”) the “The 12 Days of Christmas” song during the holiday season. Here's a new version to help you remember all the direct mail items that can be used every day of the year.

Starting in January 2025, California will implement new regulations for direct mail marketing of consumer financial products and services. Businesses that fail to comply may face penalties and fines.

Jennifer Bellin, CMO at Printing for Less, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4.

Jennifer Bellin, CMO at Printing for Less, recently hosted a roundtable discussion: "Connect and Delight Across the Customer Lifecycle: Reinforce Your Campaigns with Direct Mail." Bellin was joined by Janel Maysonet, SVP and CMO at Avidia Bank, and Christina McLeod, senior marketing campaign manager at KnowBe4.

Here are a dozen ideas to help you create fun and engaging Thanksgiving-themed direct mail campaigns. Using any of these ideas will both capture attention and drive engagement. Happy Thanksgiving.

Direct mail remains a powerful marketing tool because it creates a tangible connection. So, whether you’re looking to boost sales, increase engagement, or build lasting relationships with customers, here’s a look at how to harness its power and integrate it into broader marketing strategies for optimal results.

Incorporating insights from subject matter experts across industries can help develop comprehensive and effective customer lifecycle management strategies to drive growth, retention, and advocacy.

In this session, we explore the power of direct mail marketing to drive customer engagement and maximize ROI. Hear our special guest, Rx Savings Solutions, share their experience and success stories, providing valuable insights into how they have leveraged direct mail to achieve their marketing goals.

Direct Mail can serve as a powerful tool across every stage of the customer lifecycle, and it all begins by identifying opportunities for improvement.

This is that time of year that flies by like a snowball whizzing by your head. Which means Black Friday is looming, and the high-stakes game of holiday selling and shopping begins. What could be the winning strategy—for both sides—is direct mail. 

Fears about direct mail are based on stories and myths--there is really nothing about direct mail to be afraid of. Here we take a look at some of these direct mail “things that go bump in the night” to see what’s really scary and what’s not.

The holidays are the perfect time to thank VIPs, show appreciation to employees, drive store traffic, boost holiday sales, or reward customer loyalty. No matter the holiday or the business, our “Lookbook” is designed to offer creative gift ideas that leave a lasting impression.

Rcently, Jennifer Bellin, Printing for Less’s CMO, hosted a virtual event titled, “Beyond the Inbox: Unleash the Power of Direct Mail into Your Marketing Mix.” She was joined by Erica Shattuck, Programs Marketing Manager at SAP Concur.

Discover how to integrate direct mail into your marketing mix to strengthen customer relationships, boost brand loyalty, and stand apart from the digital sea of sameness.

Connecting with new customers can be a struggle for small businesses. Discover dependable strategies you can use to promote your products and services here.

Unlike traditional flat mail, dimensional mailers are both intriguing and memorable. When done right, they extend engagement time and leave a lasting impression, making them ideal for high-value targets and special promotions.

Anyone who’s been in marketing for more than an hour knows that the holidays don’t start at Thanksgiving, they start in August—like, right about now. It’s imperative for companies to get the jump early to make the most of the short holiday season.

It’s a time to create a campaign that is, if not always iconic, at least truly memorable. As one would expect, this level of holiday campaigns comes from some the most well-known and successful brands in the world.

Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.

This autumn, we’re celebrating products that combine affordability with the essence of the season. Our "Fall Lookbook" features items designed to elevate your brand and boost customer engagement. As we welcome “sweater weather,” here are five tips to help you make the most of your marketing budget. There’s something for everyone—and every budget—in this collection.

Revisit this marketing discussion to explore how direct mail can play a powerful role at every stage of your customer journey.

Billions of pieces of mail are sent each year in the U.S., and much of it ends up in the trash. Why? Because most are unintelligent and meaningless—truly the definition of “junk mail.” It doesn’t have to be that way.

Who doesn’t love a letter? Direct mail letters are the purest form of personalized communications sent directly to a recipient's mailbox. They are a crucial part of direct mail marketing, often leading to higher engagement compared with digital communications.

Even in our digital age, direct mail catalogs remain a powerful tool for engaging customers and driving sales. Here’s a look at some best practices, benefits, and strategic uses of direct mail catalogs to help you broaden and charge your omnichannel marketing efforts.

Direct mail catalogs have been a successful marketing tool for many businesses over the years. Here are some real-life examples of renowned companies that have used direct mail catalogs to the max, demonstrating how direct mail catalogs can be a powerful marketing tool for all.

Direct mail can serve as a powerful tool across every stage of the customer lifecycle. With our exclusive guide, you'll access 13 turnkey strategies that seamlessly integrate direct mail with your digital campaigns, helping you drive more revenue and enhance customer engagement.

With direct mail, brands can deliver one-to-one personalization with direct mail— no matter the physical nature of the items (flat or dimensional), no matter who the sender, no matter who the recipient.

In today's fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Understanding revenue and how much you are getting in return for your marketing investment is crucial for any business looking to optimize its marketing efforts.

Direct mail marketing remains one of the most effective ways to reach your audience. Despite the ubiquity of digital marketing—email, ads, social, etc. —physical mail can capture attention and drive engagement in ways no other medium can.

Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.

Expert Strategies to Optimize Direct Mail and Make Every Connection Count.

Expert Strategies to Optimize Direct Mail and Make Every Connection Count.

Expert Strategies to Optimize Direct Mail and Make Every Connection Count.

Boost Your Real Estate Sales! Download our Direct Mail Marketing Idea Book to learn innovative strategies that really work. Discover how direct mail's 90% open rate can transform your business. Get it FREE today!

Expert Strategies to Optimize Direct Mail and Make Every Connection Count.

Watch our recent webinar on-demand to discover how to integrate direct mail into your marketing mix to strengthen customer relationships and boost brand loyalty.

Curious about what's working in direct mail in 2024? Recently, Printing for Less led a roundtable on creative strategies to turn direct mail into memorable brand experiences that captivate audiences and nurture customer relationships. Explore this article for valuable insights shared during the recent discussion.

In the world of marketing, where every message competes for attention, the importance of a compelling “Call to Action” (CTA) cannot be overstated. Before you send your next direct mail postcard or print that new brochure, learn why a good CTA matters and how it can drive results for your business.

With hundreds of emails flooding our inboxes daily, it's no wonder that important messages often get lost. But fear not, there is a life preserver, of sorts: direct mail.

Expert Strategies to Optimize Direct Mail and Make Every Connection Count. Discover how to transform your direct mail programs into memorable moments that bridge the gap between your brand and your audience.

For that past couple of years, our parent company, P F L, has published this blog about Irish Soda Bread—and the secret and venerable recipe for it—on its site. It has become a reader favorite. If you’re thinking, “What does this have to do with printing and direct mail?” the answer is: “Nothing.” We just want

Whether you're a small business owner just starting out or an enterprise looking to increase engagement globally, here are the Top 10 direct mail basics that will get you going on the right track.

As spring approaches, seasonal businesses of all sizes are gearing up to make the most of the timely opportunities available. One powerful tool in their marketing arsenal is the direct mail campaign—particularly those utilizing flat mailers.

Whether you want retail brands that support great causes, need products made with eco-friendly materials, want to support a small business… or all three—here’s a catalog of products that will help you create direct mail solutions that deliver.

In a world dominated by digital, the allure of receiving physical mail still sparks a sense of excitement. However, within this realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service? Read on to find out more.

In the fast-paced world of marketing, the temptation to rely solely on quick and inexpensive digital messaging is ever-present.

Unboxing has established itself firmly as a viral goldmine for brands willing to go the extra mile with their packaging. Here are ways to make your brand stand out.

Unlock endless print marketing ideas in our Idea Book. Get inspired, gain attention & gain affinity. Start crafting your standout print campaigns today!

Direct mail personalization can take your print marketing campaigns to the next level. Here are five tried and true ways to add a personal touch to direct mail.

Print marketing is both more popular and more effective than digital: 56 percent of customers find print to be the most trustworthy type of marketing, and a recent study found that people are more likely to remember print ads.