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9 Creative Ways Photographers Can Market Their Talents with Postcards

It’s not easy breaking into professional photography. In addition to having the skills, the equipment, and the freedom to explore a career outside the traditional 9-5 framework, you also need to have a keen sense of how to market yourself and stand out from the competition. On the bright side, your work speaks for you. If creating beautiful photography, your marketing materials will be inherently impressive. That’s where postcards come in.

Photography postcards for marketing are one of the most effective ways of showing off what you can do in a concise, creative format. Because of their size, postcards give your prospects a (literal) big picture look at what you can do, with plenty of room left over for branding and contact information. Here are nine innovative ways you can take your marketing to the next level with postcards.

1. Mix black and white with color

Make your message jump off the page by overlaying a black and white image with colorful text and/or a colorful logo. Postcards, like photography, are visual mediums—use the eye that got you into the business in the first place to play around with color on your card, thinking specifically in terms of how you can highlight the most important information on it while also highlighting your image in a strong manner. The juxtaposition of grayscale with something bright will immediately catch the eye of the postcard recipient, and will also provide a necessary balance to space.

2. Embrace the season

Seasonally-focus your postcards to make the biggest impact during specific times of the year. Photography is inherently connected with the calendar—think graduation photos in the spring, wedding photos in the summer, holiday photos in late fall and early winter.

You can easily take advantage of these natural associations by incorporating seasonal aspects into your marketing postcards. Add a spattering of snowflakes and a touch of gold glitter to your postcards around the holidays, for example, or embrace blush pinks and white for wedding season. These seasonally-inspired details further your message in a subtle and effective way.

3. Make it pop

Postcards lend themselves very well to three-dimensional marketing. Turn your postcard into a pop-up, or use special folds to display more images and show off your range of work.

Dimensional mail gives you more bang for your buck, with the best direct mail response rates for prospect mailing lists. While your upfront cost is a little bit higher, so is your potential for a high ROI. Think of ways to give your postcard heft and separate it in appearance from the pieces of flat mail your prospects are picking up at their mailboxes (our print consultants can help you brainstorm dimensional mailer ideas).

4. Create a digital version of your postcard

Do double duty with your postcard by creating a digital mock-up of your print product and displaying it on your website and social media pages. This creates continuity between your print and digital marketing efforts and also gets you more use out of a creative design. You’ve already put in the work, so you may as well exhibit your postcard in as many places as possible.

5. Include a QR code to your online portfolio

A postcard shows a snippet of what you can do, while your portfolio tells the whole story. In inspiring prospects to learn more about your work, you want to make sure that they have a clear and well-defined path to more information.

A great way to do that: include a QR code on your postcard that leads directly to your portfolio. Your card recipients will be able to scan the code on their phone and be taken right where you want them to go. You can also direct a QR code somewhere else, such as to a page where someone might be able to sign up for a session, or a video of your skills in action.

6. Turn your postcard into a promo

Everyone loves a good deal. Include a promo on your postcard, such as “Present this card for 10% of your first shoot” or “Mention this card when you schedule your session and receive five free prints.” Not only will you increase your chances of snagging business from a client who may otherwise have wavered, but offering a promotion also affords you a great way to track and measure how successful your postcard marketing efforts are.

7. Go big

Standard postcards range from 4.25” x 5.5” to 6” x 11”. The bigger you go, the more likely you are to attract attention in a pile of mail. Larger postcards are ideal for highlighting impressive image details, such as the perfect way you’ve captured the light in someone’s eyes. It’s one of the most simple ways to separate yourself from the competition, giving you an immediate boost in both the scope and the appearance of your card.

8. Use templates to customize your cards for individual services

Using the exact same photography postcard template you can easily swap out key details to target your postcard for its ideal recipient. That way, you’re not dropping off graduation-focused postcards at a bridal convention or newborn-focused postcards at corporate functions. You want your postcards to speak directly to their targeted prospects and their needs, so use templates for simple customization of both image and text.

9. Have a clear call to action

Create a sense of urgency with your call to action. Simple text like “Hurry—spots are booking up fast!” or “Book in the next few weeks to make sure you have your photos in time for the holidays” will incite action among your recipients, especially those who need a little more fire under them to take that next step. Whether you go general or specific with your call to action will depend on whether your postcards are intended to be used year-round or if you’re using them for something more timely, like the holiday season.

Design your photography postcard today! Our experts are ready to help, so get in touch to speak to a print consultant and get a custom photography postcard.

Need help with your postcard printing? Talk to a live print expert today: 800-930-7978.

15 Sleek and Creative Business Card Design Ideas to Make Your Brand Shine

Your business card says a lot more about your brand than just its name. With the right card, you have an opportunity to build brand awareness, show off your creativity, and create a lasting impression with prospects – and that’s even before you give them your pitch.

From modern business cards with streamlined designs to a QR code business card with a twist, look at your card as a chance to make a big splash in a small way.

Need a boost of creative inspiration? Here are 15 sleek business card designs that promise to make an impact.

1. Think outside the rectangle

There are no hard and fast rules about the shape of your business card, and modern printing techniques mean it’s easier than ever before to go the untraditional route with your card’s design. Embrace a unique shape as an effective way to turn a simple business card into visual content for your brand.

2. Turn up the “wow” factor with foil

Foil adds a touch of the unexpected to even the most basic of contemporary business cards. It’s available in a variety of stocks and finishes, so you can easily work it into your existing color scheme.

Use it to add metallic detailing or high-tech effects for an eye-catching, futuristic look. For ultimate effectiveness, be sure there’s a high contrast between your card’s background color and the foil stamping color or effect that you choose.

3. Make it multi-dimensional

A successful modern business card is one that sticks in your prospects’ mind, and the best way to do that is to show them something they haven’t seen before. Multidimensional business cards – also called tactile business cards – make a strong impression in the simplest of ways, and they also give you more space to get information across.

4. Keep it clear

Transparent business cards are gaining popularity due to their unique design and inherent visual allure. Instead of paper, clear business cards are made of durable plastic, meaning they last longer and are less susceptible to damage. They’re also easily combinable with other printing methods for a truly original finished product.

5. Retro rewind

SPOT UV Vintage motorcycle business card

While it may seem a little counterintuitive to incorporate vintage aspects into your modern card, when you use contemporary printing methods with retro designs you end up with fun and futuristic looks that serve as standalone statements. Etching, foil, and tactile detailing all work great with retro fonts and images since they’re understated enough to let your vintage aesthetic shine while also lending a touch of boldness to your finished card.

6. Go for the gold

Gold is a subset of foil design, but worthy of a callout in its own right. A touch of gold – in the font, around the border, as part of your logo, etc. – instantly adds a luxurious element to even the most basic of business cards. Juxtapose it with color for a whimsical look or against black for a futuristic feel. You’ll instantly convey an association of top quality for both your card and your brand.

7. Minimize your message

Let an eye-catching design stand on its own by editing down your wording and displaying only the bare minimum someone needs to learn more about you. In addition to the inherent intrigue of a minimalized message, it shows your prospective clients that you know how to keep things simple and effective.

8. Think two-sided

Instead of viewing the two sides of your business card as standalone spaces, carry through your design for a cohesive message. You’ll encourage recipients to turn the card over, and create a balance that’s inherently pleasing to look at.

9. Highlight something unique

The best modern business card designs say not just who you are but what you have to offer. Sometimes that message can be subtle, but other times it doesn’t hurt to just get right to the point. Think of something that separates you from the competition and use your card as a way to spread the word.

10. Make a connection they can’t forget

Create one-of-a-kind business cards with a design that instantly says what your specialty is. By playing around with your card’s shape or image you can come up with a finished product with a message that’s as obvious from across the room as it is from an up-close examination.

11. Add a touch of tech with a QR code

A QR code provides prospects with a direct path to your website – all they have to do is scan it on their phones. Have your QR code go to your portfolio, a landing page where potential clients can sign up for a demo, a video of you showing your skills in action, or anywhere else that helps you build brand authority and generate more leads.

12. Give your card a bigger purpose

Encourage people to keep your card on hand by giving it a purpose that goes beyond brand awareness and contact info. With the right shape and material, your card can do double duty, just like these cards that also serve as drink coasters.

13. Embrace eco-friendly design

Save money and the planet by using recycled paper and vegetable-based inks for your modern business cards. Showing that you care about the environment is a great way to build a positive rapport with prospects and spread a quick message about your brand’s values.

14. Splash on the watercolors

A little bit of color can go a long way. Watercolor designs bring in a pop of something different, and let you play around with various shades without overwhelming the space. If you’re feeling extra creative, order plain white cards and add individual watercolor designs to them yourself.

15. Make it stick

Stay top of mind – and on the front of the fridge – by opting for a magnetic business card. You’ll have a little bit less space to work with since you can only print on one side, but you’ll still have a range of options to work with in term of shape and color.

Design your business card today! Get in touch to speak to a print consultant and get a custom business card that you can’t wait to show off. Ready to place your order? Head to the Printing for Less order form and tell us what you need.

Need help with your print? Talk to a live print expert today: 800-930-7978.

Design Inspirations for the Perfect Business Holiday Card

The holiday season is on its way, and with it, new and inspiring opportunities for brands to connect with their current and prospective clients through holiday marketing.

Seasonal marketing is an important subset of a business’s year-round strategy. Think of it as a chance to reach out to the people who matter not with an overt advertising message but with the intent to build rapport and goodwill. A holiday business card does serve a purpose, of course, but ultimately the goal is to check in and send best wishes for a happy and joyful season and the year ahead. So get creative with your holiday marketing and consider upping the whimsy in ways you might not do the rest of the year. Here’s some design inspiration to get you started.

Go Geometric

Add a contemporary touch to your corporate holiday cards with a modern, geometric design. The winter holidays are an ideal time to play around with different styles since the core elements of your message and imagery are so recognizable on their own. Use that to your advantage and embrace some less holiday-specific design elements. Geometric styles are particularly great to incorporate due to their inherent visual balance and versatility.

Incorporate Non-Traditional Colors

Stand out from a sea of red and green by incorporating colors that aren’t often associated with the holidays into your seasonal cards. Play around with pops of neon or pastels, or go a more muted route with neutrals like beige and cream. The holidays shouldn’t limit your creativity when it comes to design—keep your message seasonally focused and go as bold as you want with your color choices.

Cut It Out

Incorporate cutouts onto your custom holiday business cards for a simple tactile element that packs a big punch. If you want to be more elaborate, you can tie in the background imagery to create a cohesive design between the cutouts and what’s behind them.

For example: have a tree on the front page of your holiday card with small cutouts where lights would go and have a white, gold, or glitter background behind them. Not only will cutouts inspire recipients to open your card up, they’ll also probably also draw them back for a second and third look.

Seal Your Card with a Personalized Touch

A custom envelope sticker, sealing wax stamp, or a simple personalized message are all simple ways to go the extra mile and add a touch of luxury to your holiday marketing cards. Think seasonal colors when you’re designing your seal and go with a metallic such as gold or silver or a standard holiday hue like red or green.

Include a Special Gift

While it’s probably not in your budget to send a gift to everyone on your contact list, there is certainly value in sending a gift alongside your seasonal business card to your most important and appreciated clients. Gifts are a welcome surprise to receive, and the bulk packaging they come in will inherently stand out from the other mail that a recipient receives.

It’s also an effective way for you to say “thank you” to those clients who matter most to you. A box of chocolates, artisanal snacks or ingredients, or a customized holiday mug with your brand’s logo on it will all go a long way toward continuing a good relationship when combined with a handwritten holiday card.

Festive Foil

Foil designs are particularly well suited to seasonal cards since the holidays are already heavy on shiny metallics. There are several ways to incorporate foil printing into your corporate holiday cards, some more subtle than others. You can use foil for your wording, around the edge of your card, or as your entire background. No matter how little or how much you use, your card is sure to make a major impact.

Add a Touch of Vintage

Go old school with your seasonal marketing with vintage-inspired fonts, imagery, and color schemes. The holidays are all about invoking nostalgia, and there’s a strong appeal to designs that bring people back to simpler times. Think muted colors, whimsical fonts, and images long-associated with the season, such as ornaments, snowflakes, or fir trees.

All That Glitters

A sparkling confetti bomb is a unique way to brighten someone’s day, and will definitely make a lasting impression. To make it easy, you can order whatever cards you like and then add in a touch of confetti (sequins or glitter are good choices) on your own.

Do know your clientele, though – this element might not be a great fit for everyone. If your recipients are corporate, they probably won’t appreciate the mess that confetti makes. But if they’re millennials or you’re a kid-focused brand, a rainstorm of sparkles may be a fun and festive addition.

Go Bold with Your Envelope

Send your card in a custom holiday envelope worthy of being shipped off to the North Pole. A festive envelope suggests that something equally great is inside, but it also stands on its own, so if you want to keep your card itself simple you’d be fine to do so.

Size It Right

Seasonal cards tend to be pretty similar in terms of size and shape. Make yours distinct by choosing a long, vertically-focused card that will naturally stick out from everyone else’s. The objective with your holiday card, aside from sending season’s greetings, is to look for ways to do something different than everyone else.

Take it a step further and ditch the rectangle entirely by making your card a circle, a star, or even a Christmas tree shape.

The Perfect Holiday Business Cards: Additional Tips

Stay true to your brand’s voice. While you can certainly get creative with your design, make sure you’re carrying through your brand’s voice and values with your holiday card, just as you would for any other piece of marketing material.

Consider your audience. Depending on who you’re sending your card to and/or your own company policies, you may want to go the broader “Happy Holidays” or “Happy New Year” route instead of focusing your marketing on a specific holiday like Christmas or Hanukkah. If you don’t, you run the risk of alienating recipients who don’t celebrate the holidays in the same way.

Include a holiday promotion. Give your seasonal card an additional purpose by including a timely promotion with it, such as 10% off a purchase made before January 1. Since the holidays are already a time when people are doing a lot of shopping, it makes sense to let your holiday card do double duty as a promotional tool.

Design your holiday business card today! Speak to a print consultant and get a custom holiday business card that perfectly combines your own style with festive seasonal inspiration.

Learn more and place your order with Printing for Less here.

Need help with your print? Talk to a live print expert today: 800-930-7978.

How to Design Print Materials for Foil Stamping Effects

Foil stamping is a custom print effect that gives printed materials a metallic effect, and it’s one of the simplest ways to add an elegant touch to everything from invitations and business cards to letterheads and reports.

But what is foil stamping, and how do you design for it?

How Foil Stamping Works

Here’s a basic description of how foil stamping works. First, there are four main items involved:

The paper, or stock, your final design will appear on.
The die (like a rubber stamp, but made of metal).
The dye (if your design includes color).
The foil.

Your design is first etched onto a piece of metal called a die. Then, a piece of foil goes between the die and the paper. This is all placed within a hot stamping press, which presses these layers together and creates a metallic stamp on your paper using heat and pressure.

There are many different types of machines that create this effect. Some are manual, while others are automatic or air-powered. Regardless of the machine, the result is a truly stunning effect that highlights a design’s details in a gold or silver metallic patina. You can add colors to your foil, too, if you want to go a step beyond basic metal effects. You can even combine foil stamping with embossing to make the design pop, often with a 3-D effect.

Why Designing for Foil or Metallic Effects Is Important

Designing for foil or metallic print effects requires a bit more preparation than designing for other print effects. Why? There are several reasons. First, certain graphics and font styles will look way better with metallic effects than others. Secondly, foiling requires the printer to create a static, metal stamp (the “die”), that can’t be changed once it’s created. If you have last-minute changes to your design, it can be costly and time-consuming to alter.

That’s why we’re here to share the top best practices for foil designing — to help you or your designer have a smooth experience from brainstorm to final product.

Watch: One of our experts at Printing for Less explains the foil stamping process

A Touch of Class: Hot Foil Design Tips and Tricks

When you’re designing a piece for hot foil printing effects, keep the following items in mind and you’re sure to create an end product that’s both stunning and exactly what you wanted.

Consider the paper type.

To achieve the best finish, foil stamping requires crisp line art. This type of art is more likely to have a consistent, clear result on coated or smooth paper stocks. On the other hand, if you’re using heavy or textured paper stock, your foil design will need to be simpler and larger to produce a high-quality effect.

Adjust the typography.

“Foiling tends to makes type appear a little larger,” says Kristine Neil, owner and creative director of Markon Brands. To make sure your text is easy to read, loosen up the kerning between letters — and increase the leading between lines.

When choosing a typeface, keep the rules above in mind. Scripts are especially elegant when combined with foil effects, but serif and sans serif typography can also look incredible. Pick what suits your brand, and only render in foil the words that are largest and easiest to read.

Go big.

When you’re selecting which part of your design will get the metallic effect, Neil advises you avoid applying it to small details. “Foiling is not a good option for small, intricate or detailed aspects of your designs. Instead, choose larger elements such as just the company name or icon on a business card.”

Some elements that look great in foil include logos, titles, headers, large patterned backgrounds, and contour line illustrations.

Get a 3D rendering.

Use the technology available to you to visualize what the end result will look like. If you’re working with a professional designer, ask them to provide a metallic rendering of the final result to make sure you’re getting the effect you want.

Keep it simple!

“The most important thing to remember when designing for print that includes foil or metallic effects is to keep it simple,” says Neil. “These unique finishes not only look better when used judiciously, but the finished print quality is also often much more attractive.”

Keep simplicity in mind when choosing a color scheme and your design elements. Two or three main colors (including your metallic hue) is often enough to lend a professional look without overdoing it.

If you’re using color or unusual effects, request a proof.

Gold and silver are the most common colors used for foiling, since they give a premium feel to any project. However, there are a variety of alternative metallic colors available — along with pigment and gloss foils for bringing a static design to life.

To make sure your colors are consistent from design to final product, ask your printer to send a proof in advance. This will save both you and your printer time and money.

Get to know your printer.

All printers have different machinery, techniques, guidelines, and limitations for printing foil effects. “The best way to get a high-quality result is to build a relationship with one or two trusted resources so that you don’t end up designing something that your preferred printer can’t produce,” says Neil. Often, you’ll find that having set parameters will actually improve your creative design process rather than hindering it.

Want to learn more about foil stamping and foil effects? Read more about hot foil stamping.

Need help with your print? Talk to a live print expert today: 800-930-7978.

How to Tell if Your Small Business Marketing is Working

Measuring the effectiveness of your marketing efforts is a crucial but often confusing part of business. This is perhaps even truer for small businesses, where you likely don’t have an entire team devoted to search engine optimization or business analytics.

But small businesses can and should track how well their marketing efforts are working. Here we’ll walk you through some of the first steps you should take, key metrics to look at, as well as how to track them so you can better attribute your successes to your marketing efforts.

Set a Baseline for Marketing Metrics

It is critical to have a clear picture of where you’ve come from.

If you haven’t already, get your website hooked up to Google Analytics (learn how to get started here) so you can start easily tracking growth and regression. Set up a baseline report for:

Organic SEO traffic. This measures how many people are finding your site and how they’re getting there.
Learn how to set up conversion events – these track important actions on your site such as online purchases, filling out forms, or sharing your content on social media.

If you’re a brick and mortar operation, start tracking foot traffic, looking at your point of sales data (vendors like Square make it easy to pull reports about what you’re selling).

The point is – take your current marketing temperature, that will be your baseline for improvement.

Formulate Regular Reports

Just like it’s crucial to set your business up to be able to visualize trends in your website statistics, it’s also important to regularly write up reports on the results of your marketing efforts. Start sending your team a monthly marketing recap, which details what you worked on, as well as the results of those efforts.

How many website visitors did you have this month compared to last? How many people found your website through organic search this month? How many pages did the average person click on before exiting your site? Were those blog posts you wrote to try to rank for certain keywords found in people’s Google searches? Include screenshots or links to the graphs from Google Analytics for each metric so you and your team can easily visualize the impact. Google Analytics is loaded with tools that make it fast and – somewhat – easy to create reports.

Having a written report where you dive into not only the statistics for your business, but also interpret what you think those trends mean and why you’re seeing them, will help you and your team have a clear picture of where you’re coming from and where you should be heading to reap the most benefit from your marketing.

Track your marketing performance with reporting — A typical Google Analytics dashboard.

Focus on Key Performance Indicators (KPIs)

There are several ways to analyze whether your small business marketing efforts are working, but a few key metrics will give you a good jumping off point. Some of the most indicative are:

Website Visits. This one is pretty straight-forward. How many people are coming to check out your product or service via your website? This metric gives you a good idea of the level of interest your product or service is gaining.

Sources. Just as important as the number of website visitors, is where those visitors are coming from. How did they find you? Was it through keywords they typed into Google? If so, great job! You’re rocking your SEO efforts. Did they find you through social media? Also a good indicator of marketing success.

Be sure to create tracking links for all digital ads and sponsorships you send out, so that you can also see how many people visited your site as a result of those individual pieces.

Bounce Rate. When people land on your website, are they truly interested in your content? Is your site compelling and easy to understand so that people want to click on to another page to learn more?

If not, you might see a high bounce rate, where visitors click out of the page they landed on, without visiting any other pages. If this is happening, consider adjusting your messaging on your website to ensure it’s crystal clear and contains plenty of CTAs and other links to grab visitors and begin pushing them through the funnel.

A high bounce rate can also be a sign that you need to adjust the messaging on your marketing materials. For instance, if your ads or social media content seem to promise one thing, but your website doesn’t mention that right away on your home page, visitors will quickly grow frustrated or lose interest and exit your site. Consistent messaging is key.

Tracking bounce rate. — Here’s what bounce rate looks like in Google Analytics.

Session Duration. You know that cute girl you went on a first date with last weekend? How long did you hang out for at dinner? Did she want to take a stroll with you after you ate, or was she anxious to get home?

Just like the amount of time a date wants to spend with you indicates his or her interest level, so does the amount of time prospects spend on your website. Is your content interesting and informative? Are people finding what they came for (and even better, are they finding more than they came for)? Do they click to the next blog post in the series, or are they just skimming for a few seconds and quickly exiting?

Coupling this metric with your sources metric, you can start to identify which of your marketing channels are resonating with the right people, and which could use some adjusting. You might find that your Facebook ads are getting great engagement and clicks to your website, but those people only stay on your site for a few seconds, whereas prospects that come from your tactile marketing piece are browsing for an average of six minutes, despite similar messaging on both campaigns. If that’s the case, you’ll want to adjust the amount of money you’re spending on social and consider pouring that into another, more successful source.

Assess and Adjust. Now that you have the tools set up to monitor and analyze the results of your marketing efforts, you can identify the areas where they might be falling flat. Once you do, try making small changes at first. Is your messaging just a little too long or confusing? Are your blog titles clickbait-esque and so prospects get frustrated when your content isn’t what they expected to get? Start with small changes and monitor your progress in those monthly reports.

Think Outside the Computer

As a small business, it can be tough to compete with bigger brands online that have more robust budgets and staffing. Combine that with the fact that consumers are over-loaded with digital content — yes, including your ads — and you might find that your marketing efforts aren’t delivering quite the punch you thought they would.

That’s why some of the smartest businesses are turning to direct mail, or tactile, marketing. Delivering a personal touch in the form of a physical mailer or piece of branded “swag” can leave a lasting impression your competition is missing out on.

And don’t fret. You can track the effectiveness of tactile marketing campaigns too with software like Printing for Less’s Tactile Marketing Automation (TMA) software. Even better, you can set up your tactile marketing campaign just like a digital one, where when prospects take a certain action, a send is automatically triggered for the next piece in the campaign. See how it works here.

Need help with your print? Talk to a live print expert today: 800-930-7978.

How To Save Images in Photoshop EPS Format

This is the third posting about formats for saving images. We started a couple weeks ago with the Photoshop PSD format. EPS stands for Encapsulated PostScript because it was designed as a way of saving graphics to be used with PostScript printers. However, today the format is showing its age because it doesn’t support a lot of the features which we can create in Adobe Photoshop –for example, layers, transparency, Smart Objects, etc.

Notice in the dialog box below that when I save a layered file with transparency, I see an alert icon in the Save As dialog box, and the notice that the “File must be saved as a copy with this selection” because data will be lost.

This is not a good format for non-PostScript printers (for example, inkjet printers) because these printers can only print the low-resolution preview.

Traditionally, EPS was the format used to save silhouetted images with a clipping path, and was used to save multitone images (duotone, tritone, or quadtone). However, the native Photoshop format can save all of those things so there are generally no advantages in saving as EPS to do those things.

Photoshop EPS format can also save vector data like type or vector shape layers. The vector data will be sent with sharp edges to a PostScript printer. However, if you try to reopen the EPS file in Photoshop to data will be re-rasterized so will become soft, not sharp.

When you save as Photoshop EPS, you have the options shown below. The Preview option chooses how you create a low-resolution preview that is used for viewing or printing on non-PostScript printers. Encoding determines the way the data is delivered to the PostScript printer. (If your commercial printer asks for this format, ask which option works best with their PostScript processor.) The defaults work in most cases.

Need help with your print? Talk to a live print expert today: 800-930-7978.

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1. Mix black and white with color

2. Embrace the season

3. Make it pop

4. Create a digital version of your postcard

5. Include a QR code to your online portfolio

6. Turn your postcard into a promo

7. Go big

8. Use templates to customize your cards for individual services

9. Have a clear call to action

Design Inspirations for the Perfect Business Holiday Card

Go Geometric

Incorporate Non-Traditional Colors

Cut It Out

Seal Your Card with a Personalized Touch

Include a Special Gift

Festive Foil

Add a Touch of Vintage

All That Glitters

Go Bold with Your Envelope

Size It Right

The Perfect Holiday Business Cards: Additional Tips

How Foil Stamping Works

Why Designing for Foil or Metallic Effects Is Important

A Touch of Class: Hot Foil Design Tips and Tricks

Consider the paper type.

Adjust the typography.

Go big.

Get a 3D rendering.

Keep it simple!

If you’re using color or unusual effects, request a proof.

Get to know your printer.

Set a Baseline for Marketing Metrics

Formulate Regular Reports

Focus on Key Performance Indicators (KPIs)

Think Outside the Computer

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