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At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

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Mailing

USPS Mail Layout Templates

USPS Mail Layout Templates

Use these US Mail layout guides to help in preparing your direct mail postcard, brochure, newsletter or greeting card design to comply with Postal Service regulations and guidelines.


Mailing pieces require clear space (free of any design elements) to allow for barcoding, addressing and permit imprinting. This ensures both that the mail piece is eligible for your preferred mail service class and that any content in your piece isn’t covered up in the addressing and mailing process.
 
Sometimes it takes a creative design to accomplish your design goals and still be compliant with the mailing regulations. Give our experts a call if you’d like some ideas or advice.
 
We can print and mail your marketing materials for you.
 
See our Mailing Services Guide for service class options, frequently asked questions and lots more information on mailing your marketing materials.
 
Call Us at 800-930-2423 if you need help using any of these templates, or have questions about preparing your project for mailing.
 

EDDM® Mailing TemplatesEDDM Mailing TemplatesEDDM Mailing TemplatesEDDM Mailing TemplatesEDDM Mailing TemplatesEDDM Mailing TemplatesEDDM Mailing TemplatesEDDM Mailing Templates

EDDM Mailing TemplatesEDDM Mailing Templates4.25 x 10.625 Postcard
4.25 x 15 Postcard
6.25 x 9 Postcard
6 x 11 PostcardEDDM Mailing Templates
 
EDDM® at a Glance
  • 70% off direct mail postage. EDDM route picker
  • Saturate entire zip codes or carrier routes.
  • No mailing list needed!
  • No postage permit needed!
  • Affordable for any size business.
 
We Make EDDM® Easy!  Find out more

 

 

Brochure and Newsletter Mailing Templates

8.5 x 11 Brochure or Newsletter Half Fold
8.5 x 11 Tri Fold Brochure or Newsletter
8.5 x 14 Half Fold Brochure
8.5 x 14 Tri Fold Brochure
11 x 17 Half Fold Brochure or Newsletter
11 x 17 Half Then Half Brochure or Newsletter
11 x 17 Tri Fold Brochure or Newsletter  
 

Postcard Mailing Templates

4.25 x 5.5 Postcard
4 x 6 Postcard
5.5 x 8.5 Postcard
5 x 7 Postcard
6 x 9 Postcard
6 x 11 Postcard

Envelope Mailing Templates

5.25 x 7.25 Greeting Card Envelope
4.375 x 5.75 Note Card Envelope
 

Catalog Mailing Templates

5.5 x 8.5 Catalog or Booklet
8.5 x 11 Catalog or Booklet
 
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Video Library

Browse our video library for commercial printing techniques and helpful printing tips for professionals. We cover common services, printed materials, & more.

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What is EDDM

What is EDDM® and is it Right for Your Business?

mailboxAs a local business, the task of getting your message out there can seem overwhelming. Luckily, there are a few tools that make it easy. One of the best tools for reaching customers in a geographical area is provided by the post office. It is called Every Door Direct Mail® (EDDM®) and it’s a cost-effective way to market locally.


What is EDDM?

Every Door Direct Mail® is a service provided by the United States Postal Service that lets you target specific mail carrier routes and send a mail piece (called a flat mailer) to every residential household along the route. You don’t need to have addresses, names, or any contact info at all – the USPS just sends your mailer to everyone on the route.

 
EDDM map example

You can also target an area and hit the carrier routes that intersect with that area. This is perfect for a business like a pizza restaurant that wants to target people in their delivery area.

How does EDDM® work?

You can only send flat mailers using EDDM®. There are specific requirements on the USPS’s EDDM® website but, essentially you’re limited to something like a postcard, brochure, or flyer. You can’t send a package using EDDM, for example. You can use the USPS’s website to coordinate your EDDM® campaign on your own, but it is common to use a print shop to handle the mailing details in conjunction with printing your direct mail pieces.

Is EDDM right for me?

There lots of businesses that can benefit from using EDDM®, from dentists, to local churches, to politicians. If your marketing message is relevant to people in a specific geographical area, EDDM® is a great way to get it out there. Here’s a list of some businesses that are natural fits for EDDM® campaigns.

  • Retail Stores
  • Restaurants
  • Medical Professionals
  • Dry cleaners
  • Contractors
  • Realtors
  • Auto Sales and Services
  • Nurseries and Landscaping
  • Churches
  • Political Campaigns
  • Coffee Shops
  • Financial Services
  • Galleries
  • Home Services
  • Non-profit Organizations (that may qualify for a reduced postage rate)

EDDM® lets you get creative with direct mail

EDDM® is a great way for you to get creative with your message to customers year round. Many small businesses promote discounts and special offers to locals in their area with EDDM® mailers, which have a higher value perception than a standard coupon. While your EDDM send must stick to the flat mailer format, the rest is up to you.

Be sure to include strong calls to action, promote time-sensitive sales or promotions, and include clear, easy-to-read phone numbers, addresses, or dates. Capture their attention quickly and give them the important information right away. EDDM® campaigns can bridge the gap between physical and digital marketing. By pointing potential customers to your website, or making discounts only redeemable online, you create a one-two punch by engaging your audience both on and offline.

Tips for great EDDM

Using a print shop to coordinate your EDDM® campaign is pretty easy. The hard part is making a campaign that really stands out. Here are some best practices to help you create a killer EDDM® campaign.

Use a large mailer format. The large mailer format automatically sets you apart from the crowd. Go big or go home!

Use a special stock or finishing effect. High gloss UV, soft touch coating, foil stamping and embossing are great ways to make your piece unique and eye-catching. These kind of features help create the sensory experience that makes direct mail so powerful.

Make sure your headline is large and demands attention. EDDM® gets the message to everyone, but you only have a few seconds to grab their attention, so make it count. You want your headline to be compelling and entice people to keep reading and interacting with your mailer.

Use great photos or illustrations. Less really is more when it comes to getting and keeping the attention of your prospects. Infographics, photos and big, crisp graphics will help your piece stand out. These are more engaging than cluttering up your direct mail piece with long waterfalls of text, which potential customers are less likely to read.

Make the mailer interactive. Adding elements that engage the customer is a great way to make an impression. Custom features like scratch offs are a great way to reveal offers and giveaways.

Make your call to action easy to follow. This is maybe the single best piece of advice we can give. Make sure the prospect knows what to do next. Do you want them to call you, come in to your store on a specific date, or find you online? Make this call to action clear and easy to follow.

Track your EDDM® success. Use unique coupon codes, URLs or specific EDDM®-only phone numbers so you can track the success of your campaign. How many people called, stopped by, or signed up to your site? This will give visibility into your marketing success – and push you over the edge into using more sophisticated marketing.

Every Door Direct Mail® is the perfect way for any small business to get their marketing in the hands of a local audience. If you’re interested in learning more about EDDM®, check out our offerings today.

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Saving PDF Files in Photoshop and Illustrator

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How to Choose the Best Paper Stock for Printing

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Grow Your Small Business with Direct Mail

Grow Your Small Business with Direct Mail

Direct mail seems to be a thing of the past. But it isn’t and it still works. In fact, it outperforms digital marketing by a staggering 600%.

The total mail volume attributed to direct mail has grown year by year, making up a whopping 57% of mail in 2014 (page 71 of the DMA Statistical Fact Book). The companies sending direct mail are tapped in to its powerful benefits that other channels like social and email can’t provide on their own. They understand that with better targeting, direct mail is well worth the investment, boasting a 4.4% response rate in comparison to email’s 0.12% response rate (according to Direct Marketing News).

colored mailboxes

There are lots of direct mail options for growing your business. You can stay with tried and true formats, or branch out into more unique pieces to get even more attention. You can also add different attributes to your direct mail piece to increase engagement and drive better results.


Direct Mail Postcards

postcardsPostcards have been in use for a long time, and they stick around for a reason–they work. These small, flat mailers are a budget friendly solution for small businesses looking to try direct mail marketing. Don’t let the low cost make you think postcards aren’t high dollar enough to get the job done.

Among all types of mail pieces, postcards are the most likely to be read, with 51% of all recipients reading them (page 73 of the DMA Statistical Fact Book). Simple tweaks like special effects or a well-crafted message can take your postcards to the next level to increase engagement rate and response.

Every Door Direct Mail

Every Door Direct Mail, or EDDM, is a United States Postal Service program that allows you to have flat mailers delivered to specific neighborhoods using carrier routes. You don’t need to have a list of these addresses, you just choose a route and the US Post Office delivers your mailers to every house or business (or both) on the route.

EDDM is great for local businesses like retail, health clinics, restaurants, real estate, or any other business with a broad enough offering to appeal to entire portions of your local community. You can select who to target based on residence type, median income, age and more to make sure your offer reaches the right audience.

Door Hangers

While postcards are a great option, there are some other distinct printed pieces that really grab the attention of potential customers. One of the most unique options you have are door hangers. Door hangers are exactly what they sound like, a piece of advertising for your business that hangs from a potential customer’s door.

Door hangers never go into the mailbox, so they aren’t shuffled in with the other direct mail pieces. They really standout–you simply can’t ignore them. They are so effective they run the risk of upsetting some customers – so make them relevant. One popular use is to print coupons on the door hanger. They are great for restaurants or local retailers targeting a specific geographical area.

Stickers and Magnets

magnetsWhen you think direct mail, stickers and magnets may not immediately come to mind. But they’re some of the most appreciated print pieces your customers can get. What makes products like these so valuable is their staying power. While postcards and flyers are great, they get tossed quickly.

Magnets, however, get put on a fridge and seen every time your potential customer goes to grab the milk. This is extremely important as most potential customers need to be exposed to your brand at least seven times before they can recall it. Stickers pose the same benefits. Not only do these having staying power, they’re interactive. As the recipient peels the plastic layer off the back and decides which item to adorn with the sticker, they’re having an experience with your brand.

Grow Your Brand With Sensory Marketing

The power of direct mail lies in the form itself. Every fold and fiber creates a tangible experience that makes more of an impact than skimming an email on a screen. Marketers call this sensory marketing. It’s the art of tapping into a person’s senses to create an experience.

The more senses you can engage, the more powerful the experience. While email and social are convenient, they only access a person’s visuals. Direct mail, on the other hand (quite literally) stimulates a person’s sense of sight, touch, and hearing. If you go the extra mile with scented inks, you can even engage their sense of smell. Talk about an all-encompassing brand experience.

Grow Your Business with Custom Print Effects

custom printCustom print effects like metallic inks or scratch-off interactions are a great way to get your print piece noticed and rise above the competition. You can choose from an array of effects to create a distinct mailer. This can be as simple as a custom fold that elevates your piece above a flat mailer, or a die cut that creates custom shapes instead of a standard straight edge.

Some of the most popular custom effects today are foil printing and embossing. These effects communicate a fresh, modern feel and an understanding of contemporary design. You can learn more about all of these custom print features here.

No matter which pieces you choose, direct mail is marketing your customers will find hard to ignore. It demands interaction. If designed well, it stands out in a sea of digital noise. When you are ready to grow your business with direct mail, Printing for Less can help. Put our 20 years of experience to work for you!

 
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Direct Mail Service Options

Direct Mail Service Options

Navigating postal regulations and marketing your business with direct mail can seem like an overwhelming undertaking. Fortunately, a little knowledge can go a long way toward demystifying the mélange of mailing service options for successful marketing campaigns.

Making Cents out of Direct Mail

mailing house equipmentThe good news is you don’t have to tackle the mailing process on your own. Many of the tasks can be accomplished with state-of-the-art mailing service production equipment and software. And the best news is that it can actually save you time and money to get expert help with your mailing project.

From securing a target list to personalizing your greetings, mailing services go beyond just addressing and delivering your pieces to the post office. Professional print and mail houses can do the bulk of the execution on your mailing, leaving you to concentrate on the target market, messaging and timing of your direct mail campaign. To make it even easier and faster, find a printer like us that also mails for a one-stop shop.


You’ll find the following types of mailing services available to help make your mailing a breeze:

  • Mailing List Rental – Rent a list of names and addresses for single or repeat mailings
  • List Processing and CASS Certification – This service cleans up the duplicates and identifies any potentially undeliverable addresses in your mailing list. Learn more in our related article about address quality and why a clean mailing list is the foundation of a successful mailing.
  • Addressing – Tired of messing with address labels and licking stamps? For just pennies a piece, we can ink-jet the destination address, return address and mailing indicia all at once using high-speed addressing machines.
  • Variable data – Customize your mail pieces with personalized greetings, offers or sequential numbering either during or instead of the addressing process.
  • Inserting and tabbing – The latest technology makes it easier than ever to insert cards, letters or multiple pieces into envelopes and tab or seal folded brochure mailers.

Postal Services Simplified

Have you wondered just what the difference between First Class and USPS Marketing Mail (formerly known as bulk mail or Standard) mail really is? It’s more than just the cost of the postage and speed of delivery. Your local post office is a blur of industrial automation. To make it easier to handle and sort your mail, the USPS offers incentives for making your mail piece machine-friendly and waiting a few extra days for delivery.

  First Class Mail First Class Pre-Sorted Marketing Mail (Bulk Mail)
Cost Most expensive Discount off First Class because the sorting step is done ahead of time. Discount off First Class Presorted because the USPS has more flexibility on delivery speed.
Speed Delivered in 1 to 4 days nationwide Delivered in 1 to 4 days nationwide Most pieces delivered in 2-9 days, with some stragglers.
Quantity Any quantity 500 piece minimum 200 piece minimum
Mailing Panel Design Restrictions No specific restrictions but the USPS will add an ugly bar code, unless it is applied in the addressing process. Requires open space for the printing of the address and bar code so that it can be read by a sorting machine. Requires open space for the printing of the address and bar code so that it can be read by a sorting machine.
 
Price A Mailing
 
Learn about the new lower cost, no-mailing-list-needed Every Door Direct Mail® service from the USPS®.

For help with laying out your mailing piece to comply with postal regulations, see our U.S. Mail Layout Guides or give us a call today for a free consultation at 800-930-2423.

Mailing Service Endorsements Serve You

While the term may not be familiar, the concept should be. Service endorsements are instructions to the USPS on what to do with your mail if it can’t be delivered. Two of the most common endorsements are:US mail

  • Return Service Requested – The mail piece will be returned to the sender with a sticker showing the new address or reason for non-delivery
  • Temporary Return Service Requested – The undeliverable mail piece will be forwarded to the new address if the recipient filed a temporary change-of-address request

There is no charge for these services if you mail with either First Class option. For Standard or USPS Marketing Mail, (formerly known as Standard Mail or bulk mail), you’ll receive the returned piece and pay a First Class rate plus a nominal charge for the service. If you want to reach more of your recipients and keep your addresses updated, these endorsements will serve you well.

Size it Right for the Best Postage Rates

Size matters when it comes to sorting mail with machines. The USPS® has grouped mail into four size types. While there are complex calculations used to determine the size of your mail piece, here are a few guidelines that relate to most business mail:

  • Postcard Rate – 4 ½ x 5 ½ and 4 x 6 postcards qualify for this postage rate
  • Letter Rate – at least 3 ½” high x 5″ wide but not more than 6 ⅛” high x 11 ½” wide
  • Large Envelopes and Flats – bigger than a letter but not more than 12″ high x 15″ wide
  • Packages – for everything else. If your mail piece isn’t a postcard, letter or flat, then it’s considered a package.

Thickness and shape also factor into mailing service rates. If you’re using an especially thick paper or non-standard shape, your piece may not qualify for lower rates. Discuss your needs with our mailing services team to ensure that your design will meet your mailing budget.

Need more info or help with a direct mail project?
Call our mailing experts now at 800-930-2423.
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Personalized Printing and Direct Mail

Personalized Printing and Direct Mail

Call us today to find out how we can make your next direct mail project a success!

Personalized Direct Mail

Call Them by Name

postcard addressingThere is magic in a person’s name. Seeing or hearing our name attracts and demands our attention. Put a name in print and its persuasive power is multiplied. That is why personalized direct mail is such a powerful sales and marketing medium. And with today’s digital printing technology, the scope of personalization is limitless. Marketers have the power to personalize every aspect of every piece in the direct mail campaign. That includes pictures, pitches, charts and graphs, and anything else that might cater to the individual. Research shows the greater personalization, the better the results. “Sixty-one percent of consumers in a recent InfoTrends study stated a preference for direct mail, nearly triple the amount who preferred receiving ads via e-mail,” DM News reported. “The study investigates consumer behavior and preferences and reviews print provider expectations and plans as well as the plans of those who generate these documents. Within this category, personalized direct mail with messages and offers designed to reflect the consumer’s needs and interests were most favored.”

 

Personalized Printing Secures a Law School’s Future Success

inserting direct mailOne of the nation’s top private law schools needed to boost enrollments. Its marketing agency recommended a personalized direct mail campaign. The twist: prospective students would receive business cards, linking their name to a specific legal career, thereby demonstrating the lucrative possibilities for prospects who attend the law school. A total of 15,000 high school seniors with superior SAT scores received the mailing. Over 9% of them responded, more than filling the school’s freshman quota. The personalized direct mail campaign was so successful it was repeated by the school the following year, and it looks to be a perennial promotion for the institution. “The campaign is the ultimate in capitalizing on the persuasive power of personalization in print,” said a spokesman for the marketing agency. “It went way beyond calling the students by name. The promotion demonstrated how the law school would affect their futures for the better, in a communications medium they can touch and feel.”

Reprinted from

The Print Council
Source: InfoTrends, DMNews, Consumers Prefer Personalized Direct Mail.
 
Need help with a printing or mailing project?
Call our experts now at 800-930-6040.
 
 
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Officially called USPS Marketing Mail, but also known as commercial mailing or business mailing, bulk mailing is a cost-effective way to get the word out about your product, service, or event. The advantages of using bulk mail include a significantly lower price-per-piece, ability to target specific demographics, flexibility in the types of formats, and incorporation of samples or coupons. Bulk mail also has a proven track record for desirable ROI.


If you know anything about bulk mailing, you know the devil is in the details. There are a few deterrents to getting started on your own. For starters, there is a significant learning curve in understanding the USPS process requirements. The USPS also requires an upfront investment of money for the mailing permit and annual mailing fee. The need for pre-sort software is another potential barrier for small businesses. This is where we come in.

PrintingForLess.com will not only provide you with the highest quality in custom printing for your mailer, we will handle all of the mailing for you, including acquiring any targeted mailing lists you need. No need to get a permit or bar-coding software. Let us help you achieve your goals with bulk mail by taking out all the guess work and hassle.

Let’s take a look at some of the specific products that are designed to work well within USPS bulk mailing guidelines. You can visit our mailing templates page to download layouts that are USPS commercial mailing compliant.

  • Booklet Mailers: Booklets or catalogs can be as large as 8.5 x 11 and are perfect for newsletters, brochures, catalogs, and product booklets. What a great way to put your product or service in the hands of potential customers. Include a call to action that encourages further engagement, moving the customer toward the sale.
  • Self Mailers: These are brochures or flyers in various sizes and formats that close with a sticker tab for more secure mailing which qualifies them for the USPS automation rates. This option is ideal for event announcement, company or product brochures, and letters.
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We have mail list services that can assist you with targeting the demographic base you want to hit with your advertising campaign. Our bulk mailing services coupled with our commercial quality printing will deliver the results you are looking for.

Our friendly experts can answer your questions, call 800-930-6040 now.
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