Every Door Direct Mail® (EDDM®)

You can track EDDM® performance by including measurable elements such as QR codes, custom/ vanity URLs, promo codes, or dedicated phone numbers. Monitoring website traffic, offer redemptions, and customer inquiries can help you evaluate engagement and overall campaign effectiveness. Printing for Less can assist with integrating trackable components into your postcard design.

Yes. While EDDM® is commonly used for local marketing, you can select carrier routes in different cities or regions if you want to expand into new markets. It is particularly useful for businesses opening new locations, launching services in additional areas, or testing demand in specific communities.

Start with a clear campaign goal. EDDM® works best when it supports a broader marketing strategy, such as promoting in-store discounts, limited-time offers, or local events.

Your postcard should include a strong headline, concise messaging, a clear call to action, and easy-to-find contact information. Adding a QR code or custom URL helps drive traffic online and makes it easier to track responses, conversions, and ROI.

No. One of the primary benefits of Every Door Direct Mail® is that you do not need a mailing list. Instead, you select USPS® carrier routes based on Zip Codes, and your mail piece is delivered to every address within those routes.

The cost of an EDDM®  campaign depends on postcard size, quantity, printing specifications, and current USPS® postage rates. Because EDDM®  does not require a purchased mailing list, it can be a cost-effective way to reach large groups of households within a defined area. Printing for Less provides transparent pricing and online quoting tools to help you estimate your project. Click “Get Pricing” at the top of this page to instantly see pricing based on your specifications.

Every Door Direct Mail® provides broad physical visibility within a specific geographic area by placing your message directly in mailboxes. Unlike digital platforms, which rely on algorithms and screen time, EDDM delivers a tangible piece that recipients can hold and revisit. Many businesses use EDDM alongside digital marketing to reinforce messaging and expand reach across channels.

Printing for Less offers customizable Every Door Direct Mail® postcard templates that help simplify the design process. These templates are built to meet USPS® size and layout requirements, making it easier to create a compliant and professional mail piece. You can also work with our in-house design team if you prefer hands-on support or a fully custom design.

Your design must be a rectangle or square, or fold down into one of those shapes. It must meet the USPS sizing requirements:

• Minimum, 10.5” long or 6.125” high
• Maximum, 15” long or 12” high

Every Door Direct Mail® (EDDM®) allows businesses to send postcards to every address (businesses and/or residential addresses) along selected USPS® carrier routes without purchasing a mailing list. You choose the carrier routes you want to target, design your postcard, and prepare the mail pieces according to USPS guidelines. Printing for Less can assist with printing, design, bundling, and preparing your mail for submission, streamlining the entire process.

Every Door Direct Mail® (EDDM®) is a USPS program that allows businesses to send direct mail to all addresses within selected carrier routes. It eliminates the need for a mailing list and is commonly used for local promotions, grand openings, service announcements, and neighborhood outreach.