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Eons ago, brochures must have been incredibly innovative (you mean the paper folds into itself? How positively spiffing!)

But like the horseless carriage or the iPhone 4, the thrill of the brochure has worn off with time. Too many businesses linger in the past, creating tired brochures that all look and feel the same.

You’re not the same as your competitors, so why should your brochure be? If you’re going to spend your marketing budget on print materials, don’t settle for anything less than a fresh and snappy design. 

Here are eight brochure design ideas with enough creative, cutting-edge print effects to make your brochure standout among the rest.

1. Turn the lights off.

Black, as a design element, draws the eye and conveys sophistication in a way that no other color can. Bold color on a dark base draws attention to your material, almost making it pop up from the page.

And with glow-in-the-dark ink, you can create a brochure that literally works with the lights off. Restaurants, movie theaters, nightclubs — the applications for bioluminescence are endless!

2. Refresh your geometry.

We don’t know who said a brochure has to be a plain rectangle, but we suspect it was the same guy who said the Wright brothers should just give up on airplane-ing.

Brochures can (and should) come in all shapes and sizes, with different folds to accent different features.

See two examples below: one, a square brochure with a sleek and modern design, and a die-cut museum brochure with a gate fold and a tab that sticks out of the side.

3. Try an cross fold.

An cross fold is a type of fold that opens outward from the middle, with four outside panels that create a cross shape.

The cross fold may as well be the best-kept secret in print marketing. It’s every bit as underused as it is powerful, and here’s why. With this type of fold, a reader has to perform just a little bit more work to open it up than with a typical brochure — less than a fraction of a second. But in that second, reader engagement skyrockets.

There are three extremely compelling things at play here: there’s the tactile experience of unfolding the cross fold, and the surprising presentation of design elements (completely unlike the standard brochure) that pulls your customer in. Finally, and most importantly, the middle panel is like a magnet for the eye — making it the perfect place to plunk down your irresistible call to action.

It’s also versatile. Use a special kind of glue called a tip-on to attach a card or small gift within it, fold it up and send it as a self-mailer without packaging, and use it as a folder for loose content within it. Check out our brochure templates for more brochure folds!

 

4. Integrate it with your digital marketing.

The example below may look like a traditional brochure, but don’t be fooled — it’s custom-made for you.

Well, maybe not you, personally. The images you see in this brochure correspond to one customer’s browsing history, or contents of their shopping cart, on the client’s website. That’s right. If Joe B. in Salt Lake City spent several minutes poking around on your website looking for camping gear, Joe B. will get this brochure in the mail 30 days later.

But the same goes for Jenny K. in California, who was looking for rock climbing stuff — except her brochure will feature rock climbing shoes, a rope, and quickdraws, and a woman climbing at Yosemite.

This customizable brochure info is powered by variable data printing, a print effect that’s especially powerful when combined with marketing automation. At Printing for Less, for example, it works like this: you set up a rule or series of rules within your CRM, and we automatically mail customized content to your leads and prospects.

Read More: Tactile Marketing Automation

5. Use a creative die cut.

A die cut is a printing technique that’s done with a piece of equipment that’s a bit like a stamp made of blades. It can punch out any shape you can imagine: squares like the in the black brochure below, or amorphous shapes like the foot in the other example.

A die cut can create an entirely unique shape for your brochure — elements of your logo, the shape of a product you sell, or the first letter of your name, for example.

You can use a die-cut piece as a separate shape within your brochure (tipped-on with glue, folded back like a flipbook, or popping out like a popup book). You can use it to let the reader “peek through” your content to create suspense, or you can make it pop up to add surprise and draw the eye to a specific area.

6. Go Big, or Go Bigger

By now you’ve seen how many ways brochures can break the mould, but one of the simplest ways to grab attention is to crank up the size. In this example, the brochure becomes an in-depth pamphlet, giving the reader extra opportunities to interact with your brand messaging.

7. Think avant-garde

Pop the lid off your creative boiler and think of new forms your brochure can assume. Edgy concepts that depart from convention can get results just for being unusual, or featuring breathtaking original art. This idea incorporates professional design with a unique layout, and results in a truly memorable piece.

8. Design a brochure holder.

You could purchase a plastic brochure holder for your office or store. Or, you could extend your brochure design to the holder itself, creating one cohesive piece that tells a story. In this example, a custom brochure holder is made to match this restaurant’s to-go menus to keep that brand top-of-mind (even when the holder’s empty!)

If you go this route, your printer will send these holders in a flat pack that you can assemble, stock, and replace as needed over time. Not only are they cheaper than a plastic holder, but they’re spreading your brand message, which is way more than can be said for a faceless slab of plexiglass.

Ready to put these ideas into action?

Got some inspiration? Here are a few more things to help warm up your creative muscles as you set off to design one brochure to rule them all:

• Who is my target audience?
• What is the primary purpose of the brochure? (i.e. tell the company story, highlight specific products, make a special announcement)
• How will this brochure be distributed? (i.e. mail, conference, on-site)
• Is one brochure sufficient? (i.e. individual product focus, company vision, services offered, special event)

Make an outline of your key points, based on your responses above. Create the written content first. This will help your designer (even if you’re the designer!) create the perfect layout, and synthesize killer custom effects with your vision to create a brochure that your customers can’t resist.

Printing for Less (Printing for Less) has been an industry leader and provider of high-quality, unique printing services since 1996. Though we are a large company with customers across the globe, we treat our customers with the attention and care you’d expect from a luxury printing boutique. From business cards and banners to letterhead, flyers, and beyond — Printing for Less knows printing like no other. Let’s talk about your project! Our print consultants are available 8am-5pm MT Monday through Friday at (800) 930-7978.

If you’ve ever considered using creative print design as a way to stand out from the competition, you have the right idea!

Sure, digital marketing (by comparison) is fast and inexpensive. You can make last-minute changes to digital designs and A/B test different landing pages and ad copy with very little risk. However, the accessibility of digital marketing also means that everybody’s doing it — and you know how hard it is to stand out in a saturated environment.

The perfect solution is to turn to print.

Printed materials aren’t ethereal like digital ones. The recipient of a digital resource may be too screen-weary to spend much time with it, while the same recipient may delight in a physical handbook that feels velvety to the fingertips.

As much as we like to fancy ourselves forward-thinking, rational beings, we’re still deeply entrenched in the delight that comes from sensory experiences. Use this to your advantage in your sales and marketing materials; go beyond the standard rectangular business card or tri-fold brochure and go where no graphic designer has gone before.

Here are seven real examples of truly creative print design that will outdo your competition.

#1: Giving New Meaning to the Die Cut

This invitation utilizes both a unique shape (a calavera, or sugar skull) and a velvety texture to grab the attention of invitees. The printing technique that creates an unconventional shape like this one is called die cutting, and it’s possible to use this effect to replicate just about any shape you can imagine.

The velvety feel is the result of a special coating effect. Think back to the last time you bought a high-end gadget or maybe an expensive cologne — the box likely had a similar velvet coating effect to communicate luxury and send a nice little tingle through your nervous system as you picked it up.

Use it: What does your business do? Can you use a creative die cut to communicate an idea about a product or service you sell? If you’re creating event invitations or a high-end product, can you incorporate a velvet coating to excite the senses?

#2: Stand Up to Stand Out

Pop-ups aren’t just for children’s books and hipster boutiques, and this popup business card (not a real company, but a real printed example) proves it. Like the first example, the butler in this business card was created using a die cut that transforms this piece into an engaging, three-dimensional conversation starter.

Imagine setting these out at an event or at a local community hotspot: your business card would be the only one jumping out at its viewers!

Use it: Where would a popup element do your business a favor? Beyond business cards, you can create 3D popup print designs within pamphlets, books, posters, brochures — you name it.

Try popping out your logo, an illustration of your target customer, an announcement, or a representation of your product or service. You can get super elaborate with popups, like card company LovePop demonstrates with their elaborate popup designs.

#3: Catch the Light, Catch the Sale

This isn’t your grandma’s business card (unless your grandma is the coolest kid on the block, in which case, it is your grandma’s business card). This card uses extra-thick matte stock which makes it super durable and memorable. The ink and red flame are both created with metallic ink, which catch both the light and the recipient’s attention.

Use it: Matte cardstock for business cards makes it possible to actually write on the card, which is super useful if you’re handing your cards out at an event and want to leave a personal note to the recipient.

It gives it a raw, unique feel as well, which contributes to a strong and lasting first impression. And using metallic ink is one of the more cost-effective ways to personalize your business card to grab more attention.

#4: Traveling Twain

This piece was part of a social campaign that aimed to get people to take pictures of their travels alongside the famous author. It’s like a table tent (you’ve seen these at restaurants, little pop-up promotional pieces) that functions as an informational brochure. It’s made of thick cardstock for durability.

Use it: Get your customers to actually use your content in their lives. Can you start a social media movement using creative print design? Incorporate die cuts (like this cutout of Mark Twain’s body), multisensory experiences (scratch-and-sniff or bioluminescent ink), or content that you discover slowly through a series of folds.

#5: Shape Up or Ship Out

Square business cards are all the rage, but add rounded corners and a powerfully simple design and you’ve got a memorable tool that’ll outlast all of your competitors’ flimsy cards. It’s small, so it still fits in your prospect’s wallet, but the uniqueness of its shape will help others associate uniqueness with your brand.

Use it: Create a square business card design using the rule of thirds for a truly stunning result.

6#: Try a New Angle

This brochure opens into a rhombus rather than a rectangle, giving it a modern look and feel. Additionally, the copy can be personalized for different members of your target audience using variable data technology. All you have to do is provide your printer with rules for which pieces should get which copy and images, and, voila! You have ultra-custom marketing materials, every bit as targeted as your digital marketing content.

Use it: If style is important to your brand — say, you’re a creative agency or graphic designer — this asymmetrical design can be the perfect choice. And variable data printing is a custom effect you can use to create any kind of customized content: from brochures like this one to EDDM mailers, postcards, kits, and invitations.

If you can dream it, we can do it! We encourage creative ideas at Printing for Less — and we specialize in helping custom projects come to fruition. Bring us your challenging projects. We will shield you from the mess of sloppy printing while meeting your printing needs.

Need help with your print? Talk to a live print expert today: 800-930-7978.

Print never fails to inspire talented designs, just check out the business card Printing for Less printed for interior designers Home Decorable!

 

 

 

 

 

 

 

Foil stamping is a sharp way to add some zest to your business cards, and always catches the eye of prospective clients and contacts. Home Decorable defines themselves as a “modern designer for the middle classy,” and they wanted a card that showed their design skills right off the bat.

 

 

 

 

 

Instead of simply including some decorative foil outlining around the card, Home Decorable actually designed a living room scene on the business card – with the square silver foil appearing as an oversized mirror in the room. There is also a small die cut at the top of the mirror to accentuate it even more.

The use of the silver foil on this card really makes the mirror come to life, and simply can’t be ignored. This is definitely one of the most creative uses of custom effects we’ve ever seen on a business card!
Contact Printing for Less today, and find you how your next business card can rise above the rest!

Need help with your print? Talk to a live print expert today: 800-930-7978.