When you're ready to mail your bundle, knowing how to save a bundle is helpful.
There are many resources available to help navigate postal rules and regulations,
and PFL has a full team of mailing professionals. The format of your direct mail
campaign is going to dictate your cost. We'll cover the basics here and talk about
a new program called Every Door Direct Mail®, which is an alternative to list-based direct mail.
What Mailing Class is Right for Me?
Have you wondered what the difference between First Class and Bulk (or Standard)
mail really is? It's more than just the cost of the postage and speed of delivery. To
make it easier to handle and sort your mail, the USPS offers incentives for making
your mail piece machine-friendly to help speed up sorting and delivery.
Mailing Service Endorsements Serve You
While the term may not be familiar, the concept should be. Service endorsements
are instructions to the USPS on what to do with your mail if it can't be delivered.
Two of the most common endorsements are:
Return Service Requested
The mail piece will be returned to the sender with a sticker showing the new address or reason for
Temporary Return Service Requested
The undeliverable mail piece will be forwarded to the new address if the recipient filed a temporary
There is no charge for these services if you mail with the First Class options. For Standard (Bulk) Mail, if you
choose to put the endorsement on the piece you'll receive the returned piece and pay a First Class rate plus
a nominal charge for the service. If you don't put the endorsement the USPS will toss the undeliverables.
If you want to reach more of your recipients and keep your addresses updated, these endorsements will
serve you well.
Staggered Mailings and Multi-Piece Mailers
Staggered mailings are a great way to control your marketing budget and lead generation. With a staggered
mailing, you can print all of your pieces at once and store them without charge until you are ready to mail.
This ensures print savings without having to pay all of the mailing costs at the same time.
Personalized and multi-piece mailers have both proven to produce better response rates. By folding,
collating, tipping-on or inserting almost anything into your direct mail, you create a 3-D interactive
experience for the recipient. You can print different pieces, sizes and stocks and then collate them all
together to create a high-impact self-mailer. The high-quality personalization capabilities of digital printing
allows you to personalize each piece.
USPS Mail Layout Templates
These US Mail layout guides will help you prepare your direct mail postcard, brochure, newsletter, or greeting card layout and design to comply with US Postal Service specifications.
Mailing pieces require clear space (free of any design elements) to allow for addressing, barcoding and permit imprinting. This will make sure your mail piece
qualifies for your preferred mail service class and that no content is covered during the addressing process. This will allow your mailing to flow through the USPS system as fast as possible.
Sometimes it takes creative design strategies to get the layout you want and still comply with mailing regulations. Call us if you would like some advice or ideas.
Brochure and Newsletter Mailing Templates
Postcard Mailing Templates
Envelope Mailing Templates
Catalog Mailing Templates
Every Door Direct Mail®
Every Door Direct Mail®
) is a perfect way to spur growth in your business
by saturating entire neighborhoods using carrier routes — all without the cost of
mailing lists and permits. EDDM®
is ideal for businesses and individuals looking to
gain the attention of basically, anyone (think, "Local Postal Customer"). There is
reduced sorting and transportation associated with EDDM®
, which translates to a
reduction in cost incurred by the USPS, which is then passed on to you. Some
of the best suited candidates for EDDM®
are businesses that are looking to reach
customers in a specific geographical area. They might include restaurants, realtors,
local health clinics, contractors and politicians.
No mailing lists needed for EDDM®
- Use the simplified address system from the USPS and you'll never have the expense of a mailing list.
- Saturate entire zip codes or carrier routes.
No postage permits needed for EDDM®
- Before EDDM®, large mailings required a postage permit which could be as costly as $450. Now, that fee is waived for EDDM® customers.
Better response rate with larger format postcards
- Stand out from the competition with a piece that can't be ignored.
- Find new customers, build more traffic and increase revenue.
EDDM® Mailing Templates
Download these USPS templates:
Minimum Size: 10.5" long or 6.125" high
Maximum Size: 15" long or 12" high
EDDM® Example Projects
5000 4.25 x 10.625 full color postcards
, $1870 total cost including mailing, just 37¢ each
10000 6.25 x 11 full color postcards
, $3756 total cost including mailing, just 38¢ each
15000 6.25 x 9 full color postcards
, $5363 total cost including mailing, just 36¢ each