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"We just received our brochures and they look amazing! Thanks so much for the great job and being available for any questions. And, as always, the turnaround was amazing!"

Misty Bowers
Brownwood, TX

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Brochure Printing

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Brochure Printing Features

Full color on front or both sides, or black or blank on the back
Folding options only 1 cent each for any size!
FREE gloss aqueous coating
Optional UV coating for extra shine and durability
4-day production (rush available)
Full service direct mailing

Standard Brochure Sizes

3.5" x 8.5"
5.5" x 8.5"
8.5" x 11"
8.5" x 14"
11" x 17"
11" x 25.5"
Custom Sizes

Paper Options

Choose text or cover stocks:

80# Gloss or Dull/Matte text
100# Gloss or Dull/Matte text
80# Gloss or Dull/Matte cover
Many custom papers

Paper Descriptions Help Me Choose

Don't see the options you need?

We can print just about anything.
Call 800-930-6040 for answers.

Custom Brochure Printing Options

Reveal the value of your company to customers with custom sizes, specialty papers, and custom folds for your business brochure. Apply metallic inks, shiny UV coating, die cutting, foil stamping and embossing to add a polished touch that grabs the attention. Your brochure can (and should) be more than a list of bullet points. The choices are endless and limited only by your imagination.

Get attention-grabbing options for brochures such as:

Brochure Foil Stamping

Foil stamping is a great way to have text pop on an brochure. Gold and silver foil is the most common, but there are a large variety of colors available. Brochures have to grab attention, often in a busy area like near a cash register. They are also meant to be held, looked at - foil stamping can go bold or go subtle, giving you the best of both worlds. Learn more about foil stamping on brochures.

Embossing on Brochures

Brochures can be embossed or debossed to make logos, text or images have a tactile feel to them. This can be used to great effect, making the brochure three dimensional and having something fun for a customer's fingers to touch, increasing engagement. Learn more about using embossing on brochures.

Die Cut Brochures

Die cutting allows you to add unique cutouts or edge shapes to your brochures. You could die cut text so the panel behind the text peeks through or make your brochure into a unique shape. We can help you implement custom die cuts so your brochures capture attention and stick in your customer's mind. Learn more about die cut brochures.

Special Brochure Folds

Brochures are all about folds, and you can use an assortment of folds to make your brochure your own. From standard tri-folds, to more elaborate die cut folds, we can do it all. We'll help you pick the folds that work for your project. Learn more about brochure folds.

Self-Mailing Brochures

Self-Mailers that meet USPS guidelines can be sent to customers and prospects in the mail so you don't need the work and cost of stuffing them into envelopes. You can print the address info right onto the brochure using VDP. We can help you design a mailer that stands out in the mailbox (and gets there without costing a fortune).

Custom Brochure Sizes

A custom size brochure can deliver your message in any format like a business card size mini-brochure to a jumbo brochure that opens up into a poster. When combined with other custom options, custom sizes can truly create something special and memorable. Learn about unique brochure sizes.

Custom Inks

Using Pantone, metallic or scented inks can add class and creativity to your brochure, helping it get noticed and remembered. Add spot UV coating for extra definition and visibility. Differentiate your company and product for enhanced brand recognition at a lower cost than foil stamping. Learn more about using custom inks on brochures.

Special Brochure Coatings

Brochures are meant to be held, touched and oohed and ahhed over. You can engage the tactile senses with special coatings like Soft Touch^®. Coatings can also change the function, not just the form, of the brochure. With a matte, uncoated finish your brochure can be written on. A glossy coating lets it withstand smudges and dirt, but isn't intended for writing. Take a look at the specialty coatings for brochures.

Fast Service and Free Samples

To get started on your custom print project, call our helpful printing experts now at 800-930-6040 or Request a Price Quote. We'll get your quote to you quickly.

There is no substitute for seeing actual physical examples of what we can print.
Just let us know what type of products you would like to see along with your quote or Request Printed Samples.

Brochure Printing Frequently Asked Questions

What are the standard sizes of brochures?

The most common size brochure is 8.5 x 11 inches, frequently folded into three panels as a tri-fold brochure. Other common sizes are the legal size brochure at 8.5" x 14", folded into four panels, and 11" x 17", folded in half to an 8.5" x 11" final size. The large 11 x 25.5 inch brochure is usually folded in thirds to a final size of 8.5" x 11".

Can a brochure be made in custom sizes?

Sure, just about any size or shape can be printed, such as a square, and then folded into unique final dimensions. See the question on folds below.

What are some of the common ways that brochures are folded?

There are many ways to fold a brochure to create interesting formats for displaying information. Other than the very common half or tri-fold, a few of the more popular ones are the Z or accordion fold, the open and closed versions of the gate fold, the half then tri-fold, and the double parallel or 4 panel fold. There are also varieties of the offset fold, where the panels are of uneven dimensions, creating a very artistic and eye-catching presentation.

See the Brochure Templates and Folds page for more detailed explanations.

Why Use Brochures for Marketing?

Customers are 70% more likely to recall something they've seen in print, and brochures are one of the most affordable ways to get your message into print.

What Counts as a Brochure?

The term "brochure" really refers to a range of printed assets. Brochures are printed marketing materials that are folded to create panels. Each panel is a new face to hold your marketing messages. Brochures are also called:

- Flyers
- Handouts
- Pamphlets
- Leave-behinds

What types of paper can a brochure be printed on?

They can be printed on almost any type of paper stock, from thin uncoated and gloss coated papers to thick cover stock that creates a very stiff brochure when folded. Our standard brochure papers are listed below, but there are many varieties available including recycled and SmartFlex^® synthetic papers. Certain papers work better for particular uses, so check with our print experts for suggestions for your particular project.

- 80# Gloss or Dull/Matte text
- 100# Gloss or Dull/Matte text
- 80# Gloss or Dull/Matte cover

What custom options are available for brochures?

There are many custom printing and finishing options available, including die cutting, embossing, foil stamping, flood or spot UV coating, matte or gloss aqueous coating (included at no extra charge), Pantone and metallic inks, scented inks, Soft Touch^® coating, and many more.

Can I have a perforated section on my brochure that can be torn off?

Sure, a small section or entire folded panel can be perforated for easy removal. This is a great way to include a discount coupon offer, ticket, or other incentive to get people to interact with or visit your business while keeping the bulk of the brochure on hand for future reference.

Can a brochure be used as a self-mailer?

Yes they can if they meet the USPS regulations for size, thickness, addressing and tabbing. It's a great economic way to send a mailing as no envelope is needed. Contact us for more detailed information on the requirements.

Do you have brochure templates available?

We have layout templates for our standard size brochures with common folds. Check with us for non-standard sizes and folds.

Can you help me design a brochure for my business?

Sure, we have experienced designers that will work one-on-one with you to get the best possible brochure for your business. And our rate is reasonable.

Brochure Design

The Do-It-Yourself Route

Check out our brochure fold and layout templates if you need help creating your company brochure.

Templates are available for all the standard brochure sizes and folds, as well as free pre-designed brochure templates for Microsoft Word. It's easy to replace text, logos and images with your own custom information for a professional looking brochure design.

Design for Your Purpose

Design your brochure with a purpose in mind. If you want the brochure to get noticed, use striking, bold art work. Touch it up with special, custom effects like foil stamping, embossing and special coatings. If you want people to write on your brochure, don't coat it in a glossy finish. If you want to really stoke engagement, use cool folds that call out for someone to open the brochure.

Layouts and Folds

Once you have a purpose in mind, the next thing to consider is how the brochure will be folded. A tri-fold brochure is the most common, by far, but you can go much further. Here are some examples. Learn more and get templates.

Tri Fold
Half Fold
Iron Cross
Gatefold
Stair Step
Accordion
Z Fold
Barrel Roll
Double Parallel
Snake Fold

Not sure about designing your brochure? We've got your back.

LET US DO IT FOR YOU

with our fast and affordable
Design Services. Call 800-930-6040

There are lots of custom design possibilities for brochures. Our team of designers will get your project designed and completed on time. Work one-on-one with your designer to ensure that your ideas are realized on paper.

Design can be tricky. Let our team of experts make sure your brochure's design is eye-catching and attention grabbing using custom printing and finishing options. Our highly qualified graphic designers will work one-on-one with you to create custom pieces that show your business off and astound your customers.

Did we mention custom design is wallet friendly? Call 800-930-6040 now and let us quote your design project.

More Brochure Design Resources:

Brochure Printing Design Concepts
Brochure Design Tips
11 Tips for a Super Brochure
Microsoft Word Brochure Templates
Customizing Microsoft Word Brochure Templates
USPS Brochure Mailer Layout Templates
InDesign Brochure Templates

Creative Brochure Design and Printing Features

Large 3 Panel Brochure Design
Tri-fold Brochure Design
Die Cut Brochures
Closed Gatefold Brochures
Custom Size Brochure Design
Custom Brochure Design
InDesign: Begin with Brochure Finishing
Political Campaign Brochures
Creativepro.com: Successful Branding with Brochures

Customer Reviews

I've worked with printers for over 28 years and I have to compliment you on the wonderful job you did on my brochure, cards and stationary. The process was user friendly and very smooth. Not a glitch. People always ask where I had the printing done, and I am passing on your name.

Sherry N.
Beaverton, OR

The tri-fold brochures you printed for us look fantastic, and I am thrilled with the outcome. Also, I want to compliment your service and the efforts you all made to ensure that the final product turned out perfect. The guidance you provided me regarding the selection of the paper stock and finish was invaluable.

Alan S.
Chicago, IL

Thanks for being so dependable and having great customer service. You guys rock, seriously. The brochures we printed on short notice got here on time and looked amazing. You guys make designing for print easy.

Troy D.
Craig, CO

I received our order yesterday, and I just wanted to let you know how happy we are with the brochures and your company. The pieces look spectacular and Lori was so helpful every step of the way. You made a stressful time much easier for me, and I found all of the help and answers I needed. Thanks again for the best service available, fast turn-around, and quality printing. I will certainly look to you in the future, and confidently recommend others to give you a try.

Sharon H.
Seattle, WA

Just to let you know we got the brochures yesterday and they look beautiful. The client and all her team were very impressed with the printing and paper quality and the packing.

Maria D.
Cartersville, GA

As an industrial graphics artist I am pretty fussy about print quality, paper and such. I always want to "wow" my clients. I really considered that I was taking a risk by placing an order from an online printing company and purposely chose a small order that was not time sensitive and that I could afford to replace with my normal printing source if I wasn't satisfied with the outcome. Using your website, I tracked the order all the way to my door. Sorry about the skepticism. My order just came, and I am stunned with the high quality. It usually takes a lot more to impress me than it does my clients. After all, I see this stuff every day. You guys did a great job.

Dan K.
Roanoke, VA

Guys, wanted to thank you again for your help with the recent trifold brochure order. Your help with the order process, direct mailing, and working with me on rebuilding the file to get the perfect blue....was all very appreciated. You guys set the bar. Thanks again.

Jacob L.
Willis, TX

PrintingForLess did so much more than I expected. The professionalism of the Red Team was outstanding, and our designer, Hannah, is a genius. She took our verbiage and rough ideas and turned it all into a beautiful and compelling brochure.

Michael D.
Wayland, MA

I have just returned from my big make or break trade show debut in Chicago and I wanted to thank you! It was a complete success, and I couldn't have done it without you! Everybody liked the brochures. You were so helpful - the brochures came out beautifully. The advice was right on the money! The shipment arrived and was waiting for me at my hotel Saturday afternoon - just in the nick of time. I was so relieved! I can't say enough how ingratiated I am.
Sometimes, you know, getting the support you need is so much more valuable than price alone - this is one of those instances where EVERYTHING fits. No one should hesitate to get this kind of job done "on-line".

Laura S.
Culver City, CA

The brochures looked awesome! Thanks!! Really glad that you have the online proofing process - streamlined, easy and very useful!!

Jennifer R.
Glendive, MT

Brochure Marketing Tips

Define Your Purpose

Why are you making a brochure? Marketing either drives a specific action (call you for a consultation, come in and make an order, etc) or trying to drive awareness of your brand. A brochure can do both - often at the same time - because there's so much space on the brochure itself.

Think about what you want the marketing to do, then design everything about the brochure around that idea. Brochures can be folded in interesting, engaging ways. Some folds are complicated and raise the price, but other folds like an angled stair step fold is cool and affordable. These interesting folds make all the difference because it means someone holds your marketing material that much longer, engages with it that much more deeply and recalls it that much easier.

Keep it Simple

Keep your brochure simple and on point. Give only one, clear, easy-to-act-on call to action. Don't tell customers to call you and go to your website. Just pick one - and consider picking a call to action that's easy for you to track and measure.

Design should be clean and easy to read. A brochure is a tool, and reading it is how you use the tool. Would you use a power drill that took 10 minutes to power up? Why would someone read a brochure that has the important stuff hidden under a bunch of junk graphics? Keep it simple and it will be more effective.

Benefits or Features?

Marketing gurus will tell you to never lead with features - always talk about the benefit of your product, solution or offer. Focus on how it will make your customer's life better, use that hook to explain what it does. But, brochures have a place as a feature-list. If you're in need of a quick and effective way to get your product's features front and center, a brochure will do the job. In general, however, always lead with benefits. Make that the focus of your marketing.

Make it Trackable

If you are including an offer, URL, or phone number on your brochure, try to make it unique for that brochure. That way you can track all the calls to one specific number or all of the emails to one address, knowing it came from that brochure. The fun thing about print marketing is, once you put something into the world you don't know where it will end up - you may get calls from people that you never targeted but are great customers anyway.

Keep Your Brand Consistent

Use the same brand colors, logos, slogans and general look and feel across all of your marketing. Don't make a brochure that looks wildly different from anything else you've done - or at the very least, include your standard logo on the brochure. Keeping your brand consistent will make it easier for potential customers to remember and find you later, when they are ready to buy.

How Many Brochures Do You Need?

This seems like an obvious question, but you should know how many brochures you're going to need before you order. The more you order, the cheaper they are - so don't sell yourself short. Likewise, don't order too many, especially if you're bound by a time limit (like a tradeshow or special offer) or if you just don't have the storage space to keep them all.

More brochure resources:

Brochure Templates and Brochure Folds
Creative Brochure Printing Designs
Brochure Marketing Tips
Why use PFL for your Full Color Brochure?
Brochure Samples

Brochure Pricing Considerations

So what goes into the cost of printing brochures? Several things can affect the cost.

Paper Stock and Brochure Costs

The number one thing that changes your cost is the type of paper you use. Premium papers have a more luxurious feel, but they cost more. Typically, thicker papers cost more too but our print pros can help you pick the right paper that fits your budget and purpose.

Paper is really important to a brochure because the paper determines how the brochure handles being folded, it literally changes the structural integrity of the piece. All of the paper we use at PFL is top-of-its class - we refuse to use cheap, crappy paper that can't hold ink, fold properly or stand up to everyday abuse. Even if you choose our affordable option, you're getting quality paper.

Custom Effects and Brochure Costs

Adding custom effects like metallic ink, foil stamping, die cuts, embossing and debossing will raise the price. Some effects cost more than others, especially die cutting and embossing which usually requires a custom die to be made. Our print pros will help you make the decision about using custom effects. We want your marketing to work, so we'll tell you if we think custom effects won't make a difference for your project.

Quantity

Because of the initial setup costs associated with offset printing, the more pieces you print, the lower the cost per piece. It's quite a bit cheaper to print a larger quantity once than half that quantity twice, so print as many as you think you can use before you'll have to change the content of your piece.

Brochure Mailing Services

Brochures can be used as mailers, and we can help you with that. We have a range of mailing services that puts your marketing into the right mailbox at the right time.

Featured Brochure Design

Informative brochures are a great way to educate your customers about your specific products or services. By presenting lots of useful information, your customers will feel more confident and empowered to make the right choice, increasing sales. Learn how to create brochures and prepare them for printing.

The large 11x17 half fold brochure format serves as a small catalog and uses the additional space to provide more comprehensive product descriptions and company messaging.

Read the review of this 11x17 half fold brochure and see previous featured brochure designs.

Full Color Brochure Printing

A glossy full-color brochure, sell sheet or flyer is a sure-fire way to showcase your business or product. Brochures can be used to build an image for your company, promote an event, update product spec's, or for a hundred other purposes. In the Internet Age, professional printing of a 4-color glossy brochure helps distinguish "real" companies from "wannabes." See "How to Write a Super Brochure" for some tips.

Standard Brochure Formats

Brochures come in four standard sizes, 8-1/2 x 11, 8-1/2 x 14, 11 x 17 and 11 x 25-1/2. An unfolded 8-1/2 x 11 is often used as a flyer, product or sell sheet, or tri-folded for a company brochure. Many companies use an 11x17 brochure, folded in half, as an economical product catalog. While our four standard sizes are very popular and cover almost any brochure printing project, you are really only limited by your imagination.

We can assist you in creating almost any custom brochure no matter the size, folds, and finishes. If you are looking for a custom printed brochure, we can provide a variety of finishing options including die cutting, foil stamping, embossing and custom folds - just give us a call and we will let you know how to proceed for the best finished product.

Ink Options

All brochure and flyer printing comes with 4-color printing on the front. The second side can be ordered also with CMYK 4-color process, or with black ink or blank. Pantone or metallic inks can also be used on request. Plus, we provide free aqueous coating and offer UV coating on our gloss papers. Aqueous coating adds scuff-resistance, extra sheen and helps protect the piece in the mail. Gloss UV coating adds an ultra-shiny and protective finish for a "rich," high-end look and feel.

Paper Options

The paper stock you choose is an important element of your brochure design. We have 5 standard brochure papers:

80# gloss text weight - the standard weight paper
80# dull/matte text weight - a non-gloss coated stock
100# gloss text (about 25% thicker for a "high-end" feel)
80# gloss cover (twice the thickness of 80# gloss text).
80# dull/matte cover (twice the thickness of 80# dull/matte text).

We can also print your brochures on a variety of custom papers including recycled paper to help you obtain the look and feel you desire.

Brochure Mailing Services

Don't go through the hassle and expense of printing thousands of labels, applying them to your brochure, and hauling them all to the post office. Leave it to us. We can mail your brochures directly to your customers and prospects. Plus, we will take care of all the details, saving you time, money and frustration. We offer bulk or first class mail choices, as well as customized mailing lists, targeted to who you need to reach. See our Mailing Services Guide for details, or give us a call!

Brochure Holders

Need a custom printed holder or display for your brochures? Try our brochure holders that can be custom printed to compliment your brochure and enhance your branding.

Multi-Page and Custom Brochure Printing

Do you need some help turning your ideas into a reality? We can help answer any question you may have about unique sizes, custom inks, and papers for your full-color brochure project? Just give us a call at 800-930-6040. Need pricing for custom options? Feel free to Request a Quote.

Your brochure is a key tool in your marketing toolbox. Don't leave it to chance, or cut corners just to "get one out there" and hope it connects to your customers. Give us a call, and speak to one of our experienced and dedicated pre-press teams about creating a high-quality, full color company brochure. Paper choices, sizes, folds, files, images, mailing and design—we do it all! Let us help you create a professional full color brochure to reach your customers so that you can focus on running your business.

Brochure Templates

Check out our brochure fold and layout templates if you need help creating your brochure in the graphic design program of your choice. Templates are available for all the standard brochure sizes and folds.

We also have a selection of free pre-designed brochure templates for Microsoft Word. It's easy to just replace the text, logos and images with your own for a professional looking brochure design.

You can do almost anything with a brochure - the only limit is your imagination.
Take a look at these samples from our customers:

Think Mars

Brochure created using MS Word

"I've been meaning to get back to you about our extreme satisfaction with the brochures. The whole team was impressed with the print quality and the depth of color. We will definitely be coming back for reprints and future publications."

Justin Talbot-Stern
Think Mars Project, MIT

The brochures look fantastic.

Our sales team was waiting for these to get their new campaign going and they were thrilled with the quality of the printing. For my part, I appreciate the level of customer service I've come to expect from you. It's refreshing to work with a proactive vendor and I look forward to doing business again when we have another project.

Edmund Rose
CFC Fences and Decks
Provo, UT

Lots More Brochure Samples