Promotional brochures are one of the most important marketing tools that businesses use to convey their value to customers. From a simple single sided flyer to trifolds, all the way to the impactful iron cross fold, PFL is the best printer for brochures and flyers that make your business stand apart. Our experts have over 200 years of combined experience in all aspects of print and they are ready to share that knowledge to help your business achieve your own brand of success.
A brochure with the right touch from a custom finish will tell customers the value of your brand even before they read a single word. The look, the feel or the interaction with an interesting fold makes you memorable.
Foil applied to your print using heat and pressure can be shiny and metallic, or bright white and matte. We have holographic foil, scratch-off foil, colored and clear. We can help you imagine a way to make your logo, text or design elements pop right off the page. Learn more about foil stamping on brochures.
Brochures can be embossed or debossed to make logos, text or images have a tactile feel to them. This can be used to great effect, making the brochure three dimensional engagement giving the customer something to touch and feel, increasing engagement. A 2011 study by researchers with the University of Southern California found that people are more likely to remember things they see when they also touch them.
Die cutting allows you to add unique cutouts or edge shapes to your brochures. You could die cut text so the image on the panel behind the text peeks through or make your brochure into a unique shape. We can help you implement custom die cuts so your brochures capture attention and stick in your customer's mind. Learn more about die cut brochures.
Folded brochures are the simplest and most cost-effective way to control the way that customers see your message. Each panel of the fold is like a storyboard or a movie scene. As the paper unfolds, the customer sees and reads your branding just as you hope they will. Many of our folds can be done for as little as a penny a piece. The classic trifold brochure is the most popular because of the ease of mailing, but bifold, accordion (pictured) and even more elaborate folds can be used in a variety of creative ways. Learn more about brochure folds.
Brochures that meet USPS guidelines can be sent to customers and prospects as Self-Mailers so you don't need the work and cost of stuffing them into envelopes. We print the address right onto the brochure using Variable Data Printing (VDP). We can help you design a mailer that looks great, gets through the USPS intact and stands out in the mailbox Our Print Consultants can also help you determine the right size and postage to help you stay within your budget.
Normal sizes work for normal occasions. But when you need to be different, when you are trying to stand out and get noticed, normal doesn't work. We can produce a wide range of brochure sizes, far beyond normal. Learn about unique brochure sizes.
Sometimes a more subtle effect does more that a flashy one. Using Pantone, metallic or scented inks can add classy creativity to your brochure, helping it get noticed and remembered. Add spot UV coating to accent the design elements you want to stand out, differentiating your company and product for enhanced brand recognition at a lower cost than foil stamping. Learn more about using custom inks on brochures.
Brochures are meant to be held, touched and oohed and ahhed over. You can engage the tactile senses with special coatings like Soft Touch®. Coatings can also change the function, not just the form, of the brochure. With an uncoated paper or matte finish your brochure can be written on. A glossy coating makes images pop off of the page and helps it withstand smudges and dirt. Take a look at the specialty coatings for brochures.
The most common size brochure is 8.5 x 11 inches, frequently folded into three panels as a tri-fold brochure. Other common sizes are the legal size brochure at 8.5" x 14", folded into four panels, and 11" x 17", folded in half to an 8.5" x 11" final size. The large 11 x 25.5 inch brochure is usually folded in thirds to a final size of 8.5" x 11".
We can help you make a brochure into just about any size or shape that you can imagine. In fact, we prefer to work on unusual and interesting brochures because it helps us better understand what can be done.
There are many ways to fold a brochure to create interesting formats for displaying information. Other than the very common half or tri-fold, a few of the more popular ones are the Z or accordion fold, the open and closed versions of the gate fold, the half then tri-fold, and the double parallel or 4 panel fold. There are also several varieties of offset folds, where the panels are different sizes, creating a very artistic and eye-catching staggered presentation. In fact, you can see some of these folds in the video at the top of the page!
See the Brochure Templates and Folds page for more detailed explanations.They can be printed on almost any type of paper stock, from thin uncoated and gloss coated papers to thick cover stock that creates a very stiff brochure when folded. Our standard brochure papers are listed below, but there are many varieties available including recycled and SmartFlex® synthetic papers. Certain papers work better for particular uses, so check with our print experts for suggestions for your particular project.
There are many custom printing and finishing options available, including die cutting, embossing, foil stamping, flood or spot UV coating, matte or gloss aqueous coating (included at no extra charge), Pantone and metallic inks, scented inks, Soft Touch® coating, and many more.
Sure, a small section or entire folded panel can be perforated for easy removal. This is a great way to include a discount coupon offer, ticket, or other incentive to get people to interact with or visit your business while keeping the bulk of the brochure on hand for future reference. We can even create pieces that allow customers to return a card to you in the mail so you know that your marketing dollars are working.
Yes they can if they meet the USPS regulations for size, thickness, addressing and tabbing. It's a great economic way to send a mailing as no envelope is needed, and your message or advertising is right on the outside. We have dedicated mailing experts who work closely with the USPS to ensure that our customers have the best possible experience with direct mail. Contact us for more detailed information on the requirements.
We have layout templates for our standard size brochures with common folds. Check with us for non-standard sizes and folds.
Sure, we have experienced designers that will work one-on-one with you to get the best possible brochure for your business. And our rate is reasonable.
Think about what you want the marketing to do, then design everything about the brochure around that idea. Brochures can be folded in interesting, engaging ways. These interesting folds make all the difference because it means someone holds your marketing material that much longer, engages with it that much more deeply and recalls it more easily.
So what goes into the cost of printing brochures? Several things can affect the cost.
A well designed, beautiful brochure can't work for your business unless you are able to get it to potential customers. Direct Mail is a time tested and proven way to reach people. If you've ever spent time addressing, stamping and stuffing envelopes (PTA, Church, Political Campaigns - we're talking to you) you know that it is a tremendous investment of time. We have machines that help keep your costs down and get the job done much faster and with no paper cuts. Our team can insert pieces into envelopes, or wafer seal a small catalog and stamp things at a faster rate than your most dedicated team of volunteers or employees.
Want to grow your customer base? PFL can help you identify your target market and find a targeted mailing list that will work for your business. Call us at 800-930-2423 for list information and costs.
As your one-stop shop for printing and mailing, you can price and order your direct mail piece right on the brochure ordering page.
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