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"We just wanted to say thank you for the great job you did on our rack cards. They are the most professional looking point of sale item we've ever had done, and for a fraction of the cost of other quotes we received."
Chris Darr
Portland, OR

Rack Card Printing

  • Expert Help on all Your Projects
  • High Quality and Fast Turnaround
  • 100% Satisfaction Guarantee!
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Rack Card Printing Features

  • Standard 4" x 9", custom sizes available
  • Full color on front or both sides, or black on back
  • FREE gloss aqueous coating
  • Optional UV coating for extra shine and durability
  • Standard 4 day production (rush available)
rack cards

Paper Options

  • 120# Gloss Cover 14pt
  • 120# Dull/Matte Cover 14pt
  • 100# Uncoated Cover 14pt
  • 200# Gloss Cover 24pt
  • Recycled and Custom Papers
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Don't see the options you need?
We can print just about anything.
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Custom Rack Card Printing Options

Standard rack cards measure 4" x 9" and can be ordered in a variety of sturdy cover stocks, including plastic, printed on one or two sides. One way to have yours stand out is to use a slightly non-standard size. Options like rounded corners, embossing, foil stamping and die cutting can really make your card stand out as well. Aqueous coating is included free of charge, and you can upgrade to a Soft Touch® or super shiny UV coating. That'll be sure to attract some attention!

Get attention-grabbing options for rack cards such as:
custom rack cards
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Rack Card Design

Don't have a rack card designed and ready to print? You've got options!
with our fast and affordable
Design Services. Call 800-­930-6040

To get the most out of your rack card you should talk to one of PFL's design team members. A rack card can be your company's signature marketing piece when designed with the help of our team and their eye catching designs.

See samples of rack card design ideas to get some ideas of what you can do with your card.

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Rack Card Marketing

rack cards

Sometimes you want to communicate more information than you can fit on a standard business card but not so much that you need a brochure. A rack card might be just the right solution.

Call 800-­930-6040 now for a quote or free samples, or get pricing or order online now.

Help Rake in Sales!

Rack cards are commonly used to promote tourism and travel-related businesses such as hotels, theme parks, museums and attractions. However, they can also be used to promote a wide range other businesses and services such as spas, restaurants, schools, services, dry cleaners, car washes, theaters, events, pet services and more.
Sometimes you want to communicate more information than you can fit on a business card but not so much that you need a brochure. A rack card might be just the right solution. Its size and cost makes it the perfect solution to highlight your product, service, or location. Standard rack cards measure 4" x 9" and can be order in a variety of sturdy cover stocks and can be printed on one or two sides.
The keys to successful rack card marketing include:
  • Eye-catching design
  • Call to action or offer
  • Placement in all the right locations

Make Your Rack Cards Rock!

Rack Card Samples Make sure your rack card stands out with eye-catching graphics and a bold headline or offer, especially if your card will be placed in a rack with hundreds of other cards. Collect some of your competitors' cards and see which ones stand out. When you have a preliminary design, look at it in context with the other cards you have collected. Is it different? Is it inviting? Stand back. Can you see your card from three feet away? Printing your rack cards in full color can also make it stand out compared to one or two color designs. Also, prominently feature your contact information (phone, website, email, address, etc.) Consider showing a map to your location especially if you are targeting tourists who are not familiar with your geographic area. If you are a service provider, consider putting a list of services and prices on your card. Restaurants can list their take out menu.
Keep in mind you have two sides to work with. Keep the front simple with your main message, graphics and contact info. Put your more detailed information on the back of the card.

Make Them an Offer They Can't Refuse!

Do you have an enticing invitation or promotion on your rack card to attract your target customer? This should provide an incentive for them to visit you or try your service. Some ideas are a 2 for 1 admission, a percent discount, an added freebie with a purchase, kids dine free, etc. You can even add a perforation to the bottom portion of your rack card for a tear off business card or coupon.

Location, Location, Location

Make sure to distribute your rack cards far and wide to reach as many potential customers as possible. Place them in high traffic locations where they are sure to be seen and taken. Ideal locations for travel related businesses are visitor centers, chambers of commerce, convention centers, hotel lobbies, restaurants, and rest stops. For retail goods and services, consider asking local non-competing businesses if you can place your rack cards in their store or office. Consider using rack card holders or stands that are branded with your logo to make them stand up and stand out.
Call 800-­930-6040 now to get started on your rack card project, or get pricing and ordering.
Some Rack Card Samples
rack card sample rack card example full color rack card rack cards example color rack cards sample
See lots more rack card samples showing different design and marketing ideas.
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