Sometimes you want to communicate more information than you can fit on a standard business card but not so much that you need a brochure. A rack card might be just the right solution.
Help Rake in Sales!
Rack cards are commonly used to promote tourism and travel-related businesses such as hotels, theme parks, museums and attractions. However, they can also be used to promote a wide range other businesses and services such as spas, restaurants, schools, services, dry cleaners, car washes, theaters, events, pet services and more.
Sometimes you want to communicate more information than you can fit on a business card but not so much that you need a brochure
. A rack card might be just the right solution. Its size and cost makes it the perfect solution to highlight your product, service, or location. Standard rack cards measure 4" x 9" and can be order in a variety of sturdy cover stocks and can be printed on one or two sides.
The keys to successful rack card marketing include:
- Eye-catching design
- Call to action or offer
- Placement in all the right locations
Make Your Rack Cards Rock!
Make sure your rack card stands out with eye-catching graphics and a bold headline or offer, especially if your card will be placed in a rack with hundreds of other cards. Collect some of your competitors' cards and see which ones stand out. When you have a preliminary design, look at it in context with the other cards you have collected. Is it different? Is it inviting? Stand back. Can you see your card from three feet away? Printing your rack cards in full color can also make it stand out compared to one or two color designs. Also, prominently feature your contact information (phone, website, email, address, etc.) Consider showing a map to your location especially if you are targeting tourists who are not familiar with your geographic area. If you are a service provider, consider putting a list of services and prices on your card. Restaurants can list their take out menu.
Keep in mind you have two sides to work with. Keep the front simple with your main message, graphics and contact info. Put your more detailed information on the back of the card.
Make Them an Offer They Can't Refuse!
Do you have an enticing invitation or promotion on your rack card to attract your target customer? This should provide an incentive for them to visit you or try your service. Some ideas are a 2 for 1 admission, a percent discount, an added freebie with a purchase, kids dine free, etc. You can even add a perforation to the bottom portion of your rack card for a tear off business card or coupon.
Location, Location, Location
Make sure to distribute your rack cards far and wide to reach as many potential customers as possible. Place them in high traffic locations where they are sure to be seen and taken. Ideal locations for travel related businesses are visitor centers, chambers of commerce, convention centers, hotel lobbies, restaurants, and rest stops. For retail goods and services, consider asking local non-competing businesses if you can place your rack cards in their store or office. Consider using rack card holders
or stands that are branded with your logo to make them stand up and stand out.
Call 800-930-2423 now
to get started on your rack card project, or get pricing
Some Rack Card Samples
PFL is a marketing technology company that provides printing, mailing, fulfillment, and marketing automation services to over 200,000 businesses from startups to the Fortune 500. Our 100,000 sq. ft. state-of-the-art facility provides a one-stop shop for all your company's needs, from marketing advice, design services, sustainable print and mailing solutions since 1996. Our highly qualified team of 300+ employees deliver exceptional print quality with award-winning customer service backed by our A+ BBB rating and 100% satisfaction guarantee.