Personalized Marketing with Variable Data Printing
Personalized printing combines high tech print innovations to deliver completely customized marketing that's unique. You can insert your target's name, address, age, hair color - anything you know about them - right into the text of a printed piece. That personalized piece can be a postcard, poster, note card, envelope, brochure, buck slip, flyer, catalog and more.
Changing out names and addresses is child's play; PFL can go much further. Variable Data Printing is the technology we use that allows you to change background images, colors, artwork and text based on different triggers. Print a different image on your offer for different types of customers. Send birthday cards personalized for each month of the year. Add new copy for customers that have been loyal fans.
What is Variable Data Printing?
Variable Data Printing or VDP is a method of printing that uses software to change the output of a digital printing press to personalize each printed piece with unique information from a spreadsheet or database. It is most often used for addressing but is now frequently used to personalize graphics, text or the entire marketing message so it's more relevant to the individual receiving it. This targeted approach has proven to be more effective than generic marketing.
Does Personalized Marketing Work?
Personalized marketing gets noticed. It works because a person is more likely to engage with, remember and act on messages that are tailored just for them.
Here are the numbers to prove it:
- 75% of consumers like it when brands personalize messaging and offers. (Aberdeen Group)
- 86% of consumers say personalized marketing leads to a buying decision. (Infosys)
- 80% of consumers like it when retailers provide personalized suggestions. (DigitalCommerce360)
Personalized Marketing for Businesses
PFL's variable data printing technology is the perfect way for businesses to scale their personalized marketing efforts. Sending hundreds of thousands of printed pieces to customers? PFL can customize each piece however you'd like. Sending just hundreds? No problem, our technology allows you to print as many, or as few, pieces you need while keeping the end result affordable. You don't need to install new software or tools to use VDP, in most cases all we need from you is data in a spreadsheet.
- Send referral cards, personalized with purchase history.
- Send welcome letters with photos of your customer care team.
- Send individual coupons based on how long a customer has been with you.
Personalized Printing and Marketing Mailers
One of the most common and effective uses of personalized print is to have it land right in your customers' mailbox. People are more engaged when they read real mail, and your message will be even more memorable if it is individualized for each person. 79% of consumers find reading mail more convenient than reading online. (US Postal Service
Here are some ideas to get you started:
- Insurance with access codes
- Letters with a sales person signature
- Letters with geographic location, tax id, person's first and last name with address
- Discount offers based on purchase history
Incentivize buying behavior while rewarding previous purchases. Send offers to valuable customers to make them come back for more.
Doing more with less has never been easier.
Variable data printing lets you personalize your print with all of the details you know about your customer. Industry statistics suggest that by using personalization, you increase your customer response rate and lower your cost of acquiring customers (CAC). Don't you want to spend less to acquire more customers?
- Variable inputs for customer name, location, artwork - you dream it, we print it
- Short Run Printing (lower quantities): Need a small batch of print? We use toner, liquid ink and digital printing to give you an affordable option for short runs. Digital printing used to get a bad rep for looking blocky and fuzzy, but our digital presses are high end models. You can't tell the difference between our digital print and traditional offset printing unless you've got a microscope.
- Personalized touch: With VDP, all of your marketing becomes personalized.
- Quick turnaround: Digital printing is fast with shorter turnarounds than other type of printing. If the files are ready, we can hit print. Need to get going today?
Call 800-930-2423 now. We'll get you moving.
- Need help with ideas? We can help you come up with solutions that will resonate with your customers.
Don't see the options you need?
We can print just about anything.
Variable Data Printing on Postcards
Postcards are a tried and true marketing asset and when you add scalable personalization they become a powerful engagement tool. Postcards are the do-anything, go-anywhere printed piece. They're the right size to hold and pass around, so they benefit from adding a soft touch coating or special effect that engages the tactile senses.
Using variable data printing (VDP) to personalize a piece engages the mind as well. People are more likely to respond to a personalized message. So how can you personalize a postcard? Well, any way you want, really.
Customized Postcards Are the Perfect Fit
Postcards are the perfect size for holding and sharing. Postcards are easy to use as mailers, include with a gift, or give to prospects at an event. Personalized postcards are even better. Here's how some of our customers are using VDP to personalize their postcards and accelerate their marketing.
- Change images and backgrounds to appeal to different demographics, age groups and income levels among your customers.
- Apply discount codes based on customers' birthdays or anniversary dates.
- If you have multiple locations, show the business address that is closest to the recipient.
We work with you to figure out the best way to personalize your postcards using customer data. You can add in a customer's name, birthday, address or just about any data you have on them. But don't stop there! Change out images, backgrounds, copy and more, all based on customer data.
Different age groups respond to different messages, so why not swap out the background image on your card so it makes more sense? Create a birthday note and coupon - send it all in the mail (postcards are perfect for use as a self-mailing printed piece).
Personalized Postcard Marketing
Postcards can reach customers right in their mail box. They are affordable, fast and reliable marketing materials that can help businesses of any size. Pair that with personalization and you've got a killer solution for getting noticed and driving action.
- Send birthday, anniversary or special event notices based on the customer's age
- Add QR codes, personalized URLs or discount codes
- Change images to match age, income or geography
- Add a map from the customer's home to your business
Personalized Postcard Design
If you need help designing your custom postcard, we can help. Our team of dedicated designers will help you create a postcard that stands out and gets noticed. You can add specialized printing effects
to your personalized postcard.
- Soft Touch coating adds an elegant feel to your postcard.
- Metallic foils and inks make your message pop, or adds a sophisticated look.
- Different coatings and finishing effects give print a polished look.
- Die cuts can reshape your postcard or create fun interactive elements.
Personalized Postcard Mailing Services
Postcards are meant for the mail and we'll help you make a mailing campaign wildly successful. Use Every Door Direct Mail®
by the US Postal Service to reach customers in an area, even if you don't have their address. Or send your postcards out en masse using USPS Marketing Mail. We handle postage, delivery and all of the paperwork, you just enjoy the success of a direct mail campaign.
Brochures are the Swiss army knife of marketing materials. They can go anywhere, from being sent through the mail as a self-mailer, to being left at a point of sale for your customers. Personalized brochures targeted to your customers get their attention and drive action.
- Include customer names, title and details to get their attention.
- Print customer recommendations or targeted coupons based on past behavior.
- Nonprofits can ask for the same donation from previous contributors.
- Remind them of membership, certification or license renewals.
- Add special offers, gifts or more based on customer information.
Personalized Brochure Design
PFL offers full design services for personalized brochures. We will help you with everything from artwork to designing the right folds. Brochures can be customized with special print effects and our designers will help you use them to their full potential.
Personalized Brochure Mailings
Get your personalized brochures directly to your customers and prospects fast. Take advantage of US Postal Service mailing services to target customers in your area, get special rates and more. The best part? We do it all. See our Mailing Services Guide
page for details on how we can help with your brochure mailing.
More VDP Product Examples
PFL takes the hassle out of your personalized marketing campaigns by handling mail merging for you. With VDP, you can sub out offers, images, names, or anything you could imagine.
Send a personalized birthday greeting and coupon to your loyal customers with a click of the mouse. Import your customer data and we do the rest. It's that easy. One to one marketing increases response rates!
Why Use PFL for Personalized Printing?
Let us help you use variable data printing to personalize every single printed piece for its exact target. Printing and mailing a thousand coupons to promote your local business? VDP allows you to customize the message for each recipient.
PFL's technology is optimized for:
- Rapid turnaround
- From small to large quantities
- Individualized printing applied directly to a mailed piece
- Integration with digital promotions (personalized URLs, coupons, QR codes etc.)
Best-in-Class Customer Service
Our technology is only half of our benefit, the other half is our people. When you do business with PFL, one of our dedicated three-person teams of print experts will help you be successful. Your team is always available by phone or email. They'll help you get the perfect print job, every time.
VDP Products include:
Variable Data Printing works at scale - from small batch runs to huge marketing campaigns—and the technology makes personalized printing affordable.
Variable data printing options
Make impressions that last and increase your campaign ROI with personalized marketing. VDP is not just for large companies with huge budgets, you can start crushing your campaigns today with high quality personalized collateral. You can apply VDP to any of our digital print solutions, so the sky and your imagination is the limit.
VDP Frequently Asked Questions
What is Variable data printing?
Variable data printing is a printing process that uses customer data to control what prints on a marketing piece. VDP provides incredible value to your marketing campaigns. Industry statistics suggest that by using personalized marketing, you can increase your customer response rate and lower the cost of acquiring customers.
How does Variable data printing work?
VDP works by importing a spreadsheet of customer data to make targeted marketing campaigns based off of data that matters. We take care of file merging, mail presorting, and data scrubbing for you. Winning big has never been easier.
What can I use VDP on?
VDP can be implemented into any of our digital printing services, including Business Cards, Post Cards, Mailers, Buck Slips, CD Covers, Catalogs, Booklets Menus, Brochures, Presentation Books, Flyers, Posters, Letterhead, Envelopes, Greeting Cards, Wedding Invitations, Newsletters, Rack Cards, and Announcements.
Why use VDP?
Industry statistics show that you will boost customer engagement by 4-10% when you use personalized marketing techniques like variable data printing.
How much does VDP cost?
We work with you to develop the appropriate product, right offer and right audience for your budget. Give us a call at 800-930-2423
to learn more or use the form below
to get pricing.
How do I do variable data printing?
Easy, give us a call at 800-930-2423
and we'll get you started.
Not sure about designing your VDP project? We've got your back!
With our fast and affordable Design Services.
There are lots of custom design possibilities for VDP. Our team of designers will get your project designed and completed on time. Work one-on-one with your designer to ensure that your marketing strategy and visual ideas are realized on paper.
Design can be tricky. Let our team of experts make sure your designs are eye-catching and attention grabbing using custom printing and finishing options. Our highly qualified graphic designers will work with you to create custom pieces that show your business off and astound your customers.
Need help bringing your ideas to life? Customer success is our primary focus. Our team can help with anything from design to file processing, product options and more.
Call one of our friendly staff to explore custom printing options:
Pick up the phone, dial 800-930-2423
Talk to an uber-friendly expert
Get what you need: Excellence in Quality, Affordable Price!
Get Pricing for Variable Data Printing
PFL is a marketing technology company that provides printing, mailing, fulfillment, and marketing automation services to over 200,000 businesses from startups to the Fortune 500. Our 100,000 sq. ft. state-of-the-art facility provides a one-stop shop for all your company's needs, from marketing advice, design services, sustainable print and mailing solutions since 1996. Our highly qualified team of 300+ employees deliver exceptional print quality with award-winning customer service backed by our A+ BBB rating and 100% satisfaction guarantee.