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Direct Mail Services
Need some convincing?
Why is DIRECT MAIL one of the most effective ways to communicate with your customers?
Because it works.
Your creative has 3 seconds to gain the prospects attention, then 12 seconds for recognition...so
Make It Count!

Print Provides an Opportunity to Differentiate

  • The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
  • According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
  • A survey by Print in The Mix found 79% of consumers act on a brand's direct mail piece immediately

Print is Viewed as Trustworthy

  • According to a Print In the Mix survey, 56% of respondents say they found printed material to be the 'most trustworthy' of media channels.
  • The same survey found that nearly half of the respondents said they've retained a direct mail piece for future reference, and 17% regularly do so.
  • A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.

Print Helps to Connect the Online & Offline Worlds

  • Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
  • Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
  • Websites supported by catalogs yield 163% more revenue than those not supported by catalogs.
Real Employee
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Call and speak to a mailing team expert.
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