PFL announced today that Invoca, a call analytics and tracking platform, is using PFL's Tactile Marketing Automation Software and Marketo, Inc.'s marketing automation platform to drive unprecedented customer engagement while decreasing costs.
Using PFL and Marketo, Invoca was able to reinvent their direct mail campaigns to enhance their digital efforts resulting in:
- 1,500 percent increase in ROI
- 75 percent decrease in production costs
- Predictable and scalable lead flow
Invoca sought out a combination of solutions that would allow them to make stronger connections with prospects using dimensional mail and digital outreach. "We evaluated the solutions that Marketo and PFL offered," says Julia Stead, Director of Demand Generation at Invoca. "They were a perfect complement to one another and the only way to fully automate and integrate direct mail in our marketing mix."
By combining automated dimensional mail with digital marketing automation campaigns, Invoca saw increased engagement from prospects and a tremendous return on their investment. Targeted direct mail drove deals to key stages in the sales cycle more quickly, and helped Invoca achieve their sales goals. They also reduced overhead by automating data management, and decreased production costs by 75 percent.
According to Mike Stocker, Director of Business Development at Marketo, "Marketo enables marketers to engage their customer everywhere they are through a truly multi-channel customer journey. We are thrilled that Invoca was able to drive such strong results with the Marketo platform and PFL's solution."
"It's been a success on every level," says Stead. "We're doing exactly what we want to do on our terms. That's a huge win for us."
To learn more about PFL's integration into Marketo LaunchPoint, please visit: http://launchpoint.marketo.com/printingforlesscom/1206-pfl-link-for-marketo/
Invoca helps the modern marketer drive inbound calls and turn them into sales. Their platform delivers the inbound call intelligence required for marketers to optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touch points so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience. For more information, visit www.invoca.com
PFL is a marketing technology company that provides sales enablement and marketing automation solutions, as well as printing, mailing, and fulfillment services. For more information, visit www.pfl.com
. To read the case study that highlights Invoca's results, visit http://www.pfl.com/invocacasestudy
Marketo (NASDAQ:MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com