File Preparation

Digital cameras are wonderful tools that allow us to capture our images in many different ways. The camera is designed to actually take three pictures; one in red, one in green and the other in blue (similar to the way a projection TV works). It then combines the colors together and saves the image onto the picture card. It is very important to make sure that the camera is set to the highest quality setting possible. This means that if you can only save one image on the picture card instead of 12, 64 or 128 images, then this is good! You want to create the best quality picture that the camera can make. This will mean large file sizes and slow downloads from the camera itself, but it will get you the best possible results from your camera. Remember, images should be at 300dpi in their final size in the layout!

More often than not, we notice that images that come from digital cameras print darker than expected on the printing press. Check to see if you have a brightness option in your image editing program to lighten the entire piece. If you have the opportunity to change the color space from RGB (red, green, blue) to the printing press colors of CMYK (cyan, magenta, yellow, black), then do so! It is always better to have you change the color space if you can, than for us to do it. Remember, not all colors that you can see that are created by elements of light (RGB) can be created by the elements of ink (CMYK) on press. If you do not have this capability with your software, do not worry about it, we will change it for you for free! Finally, we recommend that you apply a little sharpening to the image. This will make the image a little crisper and will print better on press.

No, send us a single layout of your job unimposed, we will handle any imposition needed on our end.

1/16 inch is the correct amount, since it will wrap a little to the back of the envelope. 

“Imposition” and “backup” refer to how the front of a printed piece is oriented to the back. In the case of a brochure, you normally turn it over right-to-left (like you turn the page of a book) in order to have the back side read correctly — not upside down. Seems simple, until you get to a postcard where one side is layed out in landscape (horizontal) orientation, and the other side in portrait (vertical) orientation. We use our best judgement when imposing a job, so that it backs up in the most natural or normal manner. Some designs, however, contain both portrait and landscape elements on both sides, making it difficult to make a clear call. When reviewing your proof online, we will always post the front and the back in the orientation that they will print in relation to each other. So, if page 2 appears upside down, that is how it will be printed on the back of page 1. (Some people want it that way, so that the recipient of the piece must turn it over top-to-bottom in order to read it correctly.) Be sure to print out a copy of your online proof, and attach the two sides to each other to create a “mockup” or “dummy.” This is especially important when a job will be folded.

While we can work with either type, we prefer to get the normal, uncompressed file. Please do not use Publisher’s “Pack and Go” feature. If you are sending Publisher files with linked graphics (generally NOT recommended in Publisher), please gather all the associated files into a single Zipped file, and send us that. Compressing files with Winzip or PK Zip (or StuffIt on the Mac) is also the preferred method for Quark, Pagemaker, Illustrator, InDesign or any file with linked graphics. If you are using a font that is not included with Publisher, please send it along with your Publisher file. You can either Zip them together, or upload the font as an additional file upload (or include it on cd or zip-disk if you are sending files via mail.)

At PrintingForLess.com, part of the way we offer fast turnaround and low pricing is by printing to a “pleasing color” standard, using standard ink densities. Therefore, there is no guarantee that your finished piece will approximate your printed sample. This is due in part to the widely varying results from different output devices including inkjet and laser printers, continuous tone proofing devices, high-resolution film-based proofs, and different than true offset lithography. Even from one commercial printing firm to another, there can be significant differences in results. In particular, inkjet and laser prints are known to look substantially different than true offset lithography.

If you require precise color match, please contact us to arrange for a digital color proof.

Once you approve the additional fees (starting at $40), we will produce and send you a hard proof via overnight delivery. When you approve and return the proof, we will strive to match the color of the proof when printing your final piece.

There are substantial additional charges for precise color match service. Also, if you request color correction or other changes after you see your proof, there will be a minimum of another $40+ charged for color correction time and a new proof.

Bottom line: the final product we produce for you is unlikely to match the output from your inkjet — it will look more professional!