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How 4 Color Process Printing (CMYK) Works
CMYK Process Printing Features
- It uses the same 4 standardized base colors all the time (cyan, magenta, yellow and black)
- Small dots of these colors are printed at different angles to create the printed image
- The most widely used and cost effective color system in commercial printing
- It’s significantly cheaper than toner based or digital printing for larger quantity runs
Studies in a major publication revealed that the use of color increased readership by 40% or more. A university study showed a 65% increase in the retention of material when full color was used instead of black and white. See more research about why color matters in marketing.
