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Marketing

Get our 2023 Holiday Lookbook

2023 Holiday Lookbook

Have the best holiday season by celebrating customers and prospects with direct mail solutions that really deliver.

Truly remarkable gifts that spark joy!

2023 Holiday Lookbook

Printing for Less celebrates giving gifts that do more, and we invite you to join us in that celebration! This carefully curated catalog is chock full of ideas that will make your holiday giving the best ever.

What’s more, we’re proud to offer environmentally and socially responsible products—products that you can feel good about with items from forward-thinking brands that give-back socially and environmentally. Truly remarkable gifts that spark joy!

From simple holiday greeting cards and edible delights to cozy holiday classics and gifts for VIPs, our “2023 Holiday Lookbook” has it all.

Fill out our form to download a copy of the Lookbook.

Get our Fall Lookbook 2023

2023 Fall Lookbook

Fully branded direct mail solutions by Printing for Less

We’re proud to be your partner for environmentally and socially responsible products. In this “2023 Fall Lookbook” we feature purpose partners, brands that give back, are responsible sourcers, feature diversified ownership, and make eco-friendly and sustainable products.

2023 Fall Lookbook

Stewardship
Send products that you can feel good about with items from forward-thinking brands that give-back socially and environmentally.

Sustainability
Sustainable and eco-friendly products that are better for the planet.

Breakout
Cool, new, innovative products that are worth a closer look!

Printing for Less believes promotional products should be more than just generic swag, and this highly illustrated, full-color catalog proves that personalization is possible at all stages of the customer journey.

Download the “2023 Fall Lookbook” now to find just the right product for just the right customer or prospect.

Fill out our form to download a copy of the Lookbook.

Direct Mail ROI Calculator & Mailing Tips to Improve ROI

< Mailing Services

Direct Mail ROI Calculator – Grow Your Business

While no one likes to receive junk mail, there is a certain satisfaction when you receive an attractive direct mail offer you can actually use. It means the business owner or marketer did their homework when building a mailing list, honing their call to action and creating a well-designed mail piece that caught your attention.

When done right, direct mail can be one of the most cost-effective ways to boost sales, surpassing even current online marketing strategies.

Personalized Mailer

Direct Mail Keys to Success

Target Market

About 40% of the success of a direct mail campaign rests on identifying and reaching your target market. Work with a professional mailing list provider to identify your potential customers and obtain a high quality mailing list, or consider using EDDM®.

The Offer

What you offer and what you ask the recipient to do (call to action) also account for about 40% of the success of a direct mail campaign. Make your offer exciting and meaningful – it might be anything from a discount coupon to an invitation to your grand opening. A better offer can mean more sales and increased ROI.

Creative Design

Design your mail piece to get noticed so that it will be read. The format (postcard, letter, flyer, etc.) and design, such as interesting photos, color printing and typography on the mailing piece account for about 20% of its success.

Choose the Right Mailing Service for Your Needs

Why spend your valuable time printing labels and stamping or metering hundreds or thousands of mail pieces? The software and equipment available to business owners through professional mailing service facilities removes the hassle and delays in getting your marketing piece out to your prospects. We can handle it all for you.

Whether you need a one-stop printing and mailing company, a mailing list resource or assistance with variable data printing on your mail piece, our mailing services experts can help maximize your investment by consulting with you on your mailing needs.

Get Started with Mailing Services

Direct Mail Response Rate & ROI

One of the benefits of direct mail marketing is that the value is easily measured using your projected response rate (number of prospects who will act on your call to action) and ROI (return on investment). Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list. By estimating your response rate, you can determine the size of the mailing needed to achieve your desired ROI or sales goals.

Let’s look at an example mailing campaign:

Total mailing quantity 5000
Cost of printing and mailing 5,000 5 x 7 postcards, 1st Class Presorted mail and a mailing list $3,250
Estimated response rate 2%
Number of Responses (2% x 5,000) 100
Number of Sales (25% x 100) 25
Average gross margin per sale $175
Total revenue from mailing (25 x $175) $4,375
ROI – Return on Investment ($4,375 – $3,250) 35%

At first glance, 100 responses out of 5000 postcards hardly seems worthwhile. But, suppose those responses resulted in 25 sales worth $4375. Look again—those 25 sales generated a profit of $1125 and an ROI of 35% after subtracting the cost of the direct mail campaign. What has your ROI in the stock market been lately?

Inputs

All fields required to get results. No commas.

Number of Pieces to be Mailed

Total Printing, Mailing & List Cost

Expected Response Rate

Conversion (Sales) Rate

Average Sale Amount

Average Profit Margin

Results

Responses

Cost per Response

Total Sales

Cost per Sale

Total Revenue

Gross Profit

ROI

Net Profit

Services Direct Mail Marketing

Direct Mail Marketing is Easier than You Think

Take the hassle and worries out of your next direct mail marketing campaign by consulting with our full service print shop reps to design, print and mail your pieces. Our professional knowledge and automated processes will have you sitting back reeling in new business.

Get A Price for Printing & Mailing

Forrester Global Research Report

Don’t Just Reach Your Customers in 2023, Engage Them.

Direct mail is the most important engagement
tool to amplify your marketing strategy this year.

Forrester Global
Research Report

We recently partnered with Forrester Consulting to learn why more and more marketers are turning towards Direct Mail in 2023. We believe the results in this report speak for themselves.

Download the report and learn why direct mail should be a part of your budget this year.

Forrester Global Report

Fill out our form to download a copy of the study.

Key Findings

Digital Fatigue

Digital fatigue drives marketers to increase spend on direct mail.

Strategies

Strategies must evolve with the channel.

Personalization

Personalization is a critical component of modern direct mail.

Marketers Recognize That Direct Mail Can Counter Digital Engagement Problems

The rush to digitization arising from the COVID-19 pandemic has accelerated digital burnout, rather than slowing it. This digital burnout scenario resonates with more than three quarters of the respondents — with 76% agreeing that engagement with digital tactics is dropping. 

Our buyers are less likely to engage (e.g., open, click, reply) with our digital marketing touchpoints than they were a year ago.

Direct Mail

Download the Report

Download Full Report

Get our Idea Book

Gain Attention and Affinity for Your Brand

Idea Book

Today’s digital world is a packed space, and cutting through it to get your customer’s attention is next to impossible. Download our Idea Book to learn new ways to cut through the digital noise and leverage connection in your marketing motions.

Get inspired and create authentic moments. We invite you to use the many examples and tips in this book as inspiration for your next campaign.

Fill out our form to download a copy of the Idea Book.

Get our Lookbook

2023 Spring & Summer Lookbook

Fully branded direct mail solutions by Printing for Less

What are the hot promotional product trends this summer? Printing for Less believes they center on being more in tune to the environment, wellness, and self-discovery than ever before.

Summer Lookbook

Renewal
People are rediscovering the beauty in simplicity.

Evolution
Technology continues to evolve with increased focus on sustainable, innovative solutions.

Care
With a focus on mental and physical health, a shift towards products that promote wellness is on the rise.

Balance
The drive for improved work life balance has driven people to demand versatility.

Discovery
In the post-pandemic era, individuals have made the conscious shift to seek out shared experiences and self-discovery.

Printing for Less believes promotional products should be more than just generic swag, and this highly illustrated, full-color catalog proves that personalization is possible at all stages of the customer journey.

Download the “2023 Spring & Summer Lookbook” now to find just the right product for just the right customer or prospect.

Fill out our form to download a copy of the Lookbook.