Saturation Mailing

A saturation mailing reaches every address in a chosen area, such as a ZIP Code, neighborhood or carrier route.

EDDM® is a saturation approach. Instead of buying a targeted list, you cover whole routes. Printing for Less notes that you can saturate ZIP Codes, neighborhoods, postal routes or demographics.

Also called: Saturation, Saturation mail

Related: Carrier Route Every Door Direct Mail® (EDDM®) No Mailing List Required

Back to the printing glossary