Every Door Direct Mail® (EDDM®) is a USPS program that lets businesses send direct mail to every address on selected carrier routes without needing a mailing list.
Printing for Less describes EDDM® as a way to saturate entire ZIP Codes, neighborhoods or postal routes with mailpieces that carry no individual names and addresses. You choose the routes and control the drop date, and Printing for Less handles printing and USPS submission. It states that no permit is required. Common formats include postcards (flat or folded), menus, catalogs and flyers.
Also called: EDDM®, EDDM® mailing, EDDM® marketing
Related: Carrier Route Saturation Mailing No Mailing List Required EDDM® Size Requirements EDDM® Template EDDM® Postage