A carrier route is the set of addresses one mail carrier delivers to on a regular path.
EDDM® campaigns are built by selecting carrier routes. Printing for Less’ Instant Route Select tool shows household and business counts for each route, plus demographics such as median age, income and household size. Routes can be in different cities or regions, which suits new locations or market testing.
Also called: Postal route, EDDM® route
Related: Instant Route Select Every Door Direct Mail® (EDDM®) Saturation Mailing Drop Date