Printing for Less
At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!
This postcard brings together a great cause in a creative way: cocktails to raise money to benefit a library.
The postcard’s imagery of signature margarita glasses provide an eye-catching theme, and gets you to take a look, and once you realize it is for something beneficial, like promoting literacy, you might as well get yourself another round.
Need help with your print? Talk to a live print expert today: 800-930-7978.
Business cards are one of the most important, yet ubiquitous products a business can have. How do you make yours stand out?
Printing for Less customer Learning Rx Brain Training Center took their business card design to a new level with a very unique die-cut, maximizing their logo’s look. Remember, not all businesses are created equal, so why should your business card be any different? Try something new, edgy or unique. Call us to find out how we can print just about any shape you want.
Need help with your print? Talk to a live print expert today: 800-930-7978.
Here is a creative way to use a postcard to announce a birthday party, as done by Pro Martial Arts. This makes for a fun, safe destination for the kids and parents, and gets people in the door not only for the party, but also as potential future students; a win-win all around. Great marketing piece!
Need help with your print? Talk to a live print expert today: 800-930-7978.
FRONT
BACK:
When creating type in applications designed for print—for example, Adobe InDesign, Illustrator and Photoshop—there are three types of fonts that you can use:
• PostScript Type 1. This is the font format developed originally by Adobe as a proprietary format but now published. PostScript Type 1 fonts are stored as two files: The scalable outlines are stored in one, and fixed-size bitmaps for the screen and metric information in the other. This format is an older format used by graphics professionals and is available from all font developers. In the illustration below, a font family, Adobe Caslon, has four styles—regular, italic, semibold and semibold italic. The bitmaps are stored in the FFIL file; the outlines are labeled LWFN.
• TrueType. This font format is most popular with general computer users and is also available from all font makers. The font outlines and metrics are stored in a single file.
• OpenType. This is the newest font format, which overcomes some of the limitations of PostScript and TrueType fonts. Adobe and Microsoft developed this format originally, but OpenType fonts are now being released by virtually all font vendors.
The font family shown below are OpenType fonts (hence, the extension is .otf). In an OpenType font, one font file stores all the information for the font. One of the advantages of the OpenType format is that it can be used cross-platform. That is, the same file works on both Macintosh and Windows computers.
When fonts are viewed in the Adobe Creative Suite applications designed for print the applications display a font menu which gives the option of previewing the appearance of the font. In Adobe InDesign, you can also see what the font type is. In the illustration below, “O” indicates an OpenType font; “TT” is a TrueType font; and “a” is a PostScript Type 1 font. The sample of the font is shown on the right.
Need help with your print? Talk to a live print expert today: 800-930-7978.
Your commercial printer’s workflow may require that transparency be flattened. We discussed flattening transparency in this blog post.
The printer may have created a custom Transparency Flattener Preset which has the settings they require for their workflow. This post explains how to use such a preset.
The first step is to load the preset. In Adobe InDesign, choose Edit > Transparency Flattener Presets. In Adobe Illustrator, choose Edit > Transparency Flattener Presets. In the dialog that appears, there will usually be three standard presets called [Low Resolution], [Medium Resolution] and [High Resolution]. Click the Load button, navigate to the preset the printer provided, and select it. It will then appear in the dialog as shown below (here labeled “Platesetter”).
The printer will then request that you create an Adobe PDF file using the Adobe PDF preset they requested. We discussed PDF presets here.
For example, if they asked you to choose the PDF/X-1a PDF preset, you would choose it from the Adobe PDF Preset menu in the Export PDF dialog box. On the Advanced panel, you would select the Flattener Preset from the list. If you’ve installed the custom preset, it will appear there as shown below.
Need help with your print? Talk to a live print expert today: 800-930-7978.
Every week here at PrintingForLess.com, we see some incredible print pieces roll off our presses. One that caught our eye recently is a catalog printing we did for Sweetwater Travel Company.
Sweetwater’s catalog is targeted at high-end fly-fishing enthusiasts who travel the globe in search of incredible fish. Some of the featured travel packages in the catalog include Mongolia, British Columbia, Alaska, Brazil and more. The catalog design, paper and printing all speak to this high-end target as well. From the reverse text on a black background, to the heavy-weight paper, this catalog printing looks and feels top-notch.
A special note should be made on the fantastic images and photos they used. The catalog was printed in standard 4-color process (CMYK) and everything just pops off the page. We applaud Sweetwater and their designer for creating such a stunning catalog. We have been printing catalogs and other materials (brochures, postcards and more) for Sweetwater Travel for the past several years. We feel privileged that they continue to choose us to do their catalog printing!
Vist our Featured Catalog Printing page to see what we did for Sweetwater Travel Company.
Need help with your print? Talk to a live print expert today: 800-930-7978.
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