Many businesses count brochures as a key piece in their marketing arsenal, along with their business cards, direct mail pieces like postcards, and of course their websites. One company that uses brochures to successfully convey the warmth and hospitality of their fly fishing lodge is Yellowstone Valley Lodge. Their brochure, a 9 x 16" closed gate fold, uses a folded, closed vertical orientation to achieve two things: ease of placement in standard sized brochure racks and a closed gatefold to maximize real estate of the printed piece. At first glance, the size is similiar to most "rack cards" or other tri-fold brochures, but once an interested customer grabs one, they begin to unfold not once, but two more times, revealing pertinent text and compelling photographs.
Read the review of this effective Closed Gate Fold Brochure.