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"We just wanted to say thank you for the great job you did on our rack cards. They are the most professional looking point of sale item we've ever had done, and for a fraction of the cost of other quotes we recieved."
Chris Darr
Teamsauce
Portland, OR

Rack Card Printing

rack cards

Rack cards get you found!

By keeping rack cards handy at multiple locations, customers can find you in a flash.

Call 800-930-6040 - 7am-7pm MT or  Email Us

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rack cards

Rack Card Printing

Sometimes you want to communicate more information than you can fit on a standard business card but not so much that you need a brochure. A rack card might be just the right solution.

Rack cards are commonly used to promote tourism and travel-related businesses such as hotels, theme parks, museums and attractions. However, they can also be used to promote a wide range of other businesses and services such as spas, restaurants, schools, services, dry cleaners, car washes, theaters, events, pet services and more. Their size, cost and placement options make them the perfect solution to highlight your product, service, or location.

Make sure your rack card stands out with eye-catching graphics and a bold headline or offer. Also, prominently feature your contact information and consider showing a map to your location especially if you are targeting tourists. If you are a service provider, consider putting a list of services and prices on your card. Restaurants can list their take out menu. You can even add a perforation to the bottom portion of your rack card for a tear off business card or coupon.

Call 800-930-6040 now for a quote or free samples, or get pricing or order online now.
Rack Card Samples

Rack Card Marketing Helps Rake in Sales!

Rack cards are commonly used to promote tourism and travel-related businesses such as hotels, theme parks, museums and attractions. However, they can also be used to promote a wide range other businesses and services such as spas, restaurants, schools, services, dry cleaners, car washes, theaters, events, pet services and more.
Sometimes you want to communicate more information than you can fit on a business card but not so much that you need a brochure. A rack card might be just the right solution. Its size and cost makes it the perfect solution to highlight your product, service, or location. Standard rack cards measure 4" x 9" and can be order in a variety of sturdy cover stocks and can be printed on one or two sides.
The keys to successful rack card marketing include:
  • Eye-catching design
  • Call to action or offer
  • Placement in all the right locations

Make Your Rack Cards Rock!

Make sure your rack card stands out with eye-catching graphics and a bold headline or offer, especially if your card will be placed in a rack with hundreds of other cards. Collect some of your competitors' cards and see which ones stand out. When you have a preliminary design, look at it in context with the other cards you have collected. Is it different? Is it inviting? Stand back. Can you see your card from three feet away? Printing your rack cards in full color can also make it stand out compared to one or two color designs. Also, prominently feature your contact information (phone, website, email, address, etc.) Consider showing a map to your location especially if you are targeting tourists who are not familiar with your geographic area. If you are a service provider, consider putting a list of services and prices on your card. Restaurants can list their take out menu.
Keep in mind you have two sides to work with. Keep the front simple with your main message, graphics and contact info. Put your more detailed information on the back of the card.

Make Them an Offer They Can't Refuse!

Do you have an enticing invitation or promotion on your rack card to attract your target customer? This should provide an incentive for them to visit you or try your service. Some ideas are a 2 for 1 admission, a percent discount, an added freebie with a purchase, kids dine free, etc. You can even add a perforation to the bottom portion of your rack card for a tear off business card or coupon.

Location, Location, Location

Make sure to distribute your rack cards far and wide to reach as many potential customers as possible. Place them in high traffic locations where they are sure to be seen and taken. Ideal locations for travel related businesses are visitor centers, chambers of commerce, convention centers, hotel lobbies, restaurants, and rest stops. For retail goods and services, consider asking local non-competing businesses if you can place your rack cards in their store or office. Consider using rack card holders or stands that are branded with your logo to make them stand up and stand out.
Call 800-930-6040 now to get started on your rack card project, or get pricing and ordering.
Some Rack Card Samples
rack card sample rack card example full color rack card rack cards example color rack cards sample
See lots more rack card samples showing different design and marketing ideas.
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Rack Card Features

  • Standard 4" x 9", custom sizes available
  • Full color on front or both sides, or black on back
  • FREE gloss aqueous coating
  • Optional UV coating for extra shine and durability
  • Standard 4 day production (rush available)
round corner rack cards

Paper Options

  • 120# Gloss Cover 14pt
  • 120# Dull/Matte Cover 14pt
  • 100# Uncoated Cover 14pt
  • 200# Gloss Cover 24pt
  • Recycled Papers Available

Rack Card Design

To get the most out of your rack card you should talk to one of PFL's design team members. A rack card can be your company's signature marketing piece when designed with the help of our team and their eye catching designs.

More rack card design resources:

Samples of Rack Card Marketing and Design Ideas

Custom Rack Card Printing

Standard rack cards measure 4" x 9" and can be ordered in a variety of sturdy cover stocks, including plastic, printed on one or two sides. One way to have yours stand out is to use a slightly non-standard size. Options like rounded corners, embossing, foil stamping and die cutting can really make your card stand out as well. Aqueous coating is included free of charge, and you can upgrade to a Soft Touch® or super shiny UV coating. That'll be sure to attract some attention!

Customer Rack Card Reviews

"We just wanted to say thank you for the great job you did on our rack cards. They are the most professional looking point of sale item we've ever had done, and for a fraction of the cost of the other quotes we recieved. I will definitely recommend your services to anyone who needs printing done, and I'm sure we will contact you again with future orders of our own."
Chris Darr, Teamsauce
Portland, Oregon
"A great job on the Eco rack cards!!!! Yeah!!! Customer loves them, I love them, everyone loves 'em! THANK YOU! And, by the way, one of the bookmarks has already been stuck to a wall in some saloon in Alaska by one of our local guys who finished a hiking trip up there. It's a tradition to put up your card at the end of the trek, but he didn't have his own so he put up the Eco store bookmark! A pic on Facebook proves it! Cool, huh? Hope you all are having a great summer."
Carol Sullivan, Fox Run Studios
Rangeley, ME
"Well, they arrived and they're gorgeous. Thank you so much Andrew for all of your help with this project! I am still amazed that we received 2,000 rack cards in less than 24 hours!! You and your team truly pulled off a miracle and our team is eternally grateful! I'm sending you a crate of cheese, so bring in a baguette next week :) What's your shipping address?"
Jennifer Teichman, Pish Posh Design
Westport, MA