Custom Die Cutting: Stand Out From the Crowd
We all need to stand out from the crowd occasionally, and this rings true when it comes to your printing and marketing materials. While the list of options, colors, papers and finishes is extensive, one unique custom feature that can set you apart is the use of a die cut. What exactly is a die cut, how are they created, and how do you use die cutting to really stand out with your printed piece?
The Die Cut – Your Cookie Cutter to Creativity
How is die cutting done?
Die cutting starts with a die consisting of a sharp thin metal blade formed into the shape that will be cut out of the paper or other substrate. The die is embedded into a block of wood that is securely held in a die cutting press. The paper is fed onto the die and they are both pressed under pressure against a metal plate or cylinder, cutting the shape into the paper. In most cases, tiny uncut ticks are left around the edge of the shape to hold the cut shape in the parent sheet until it can be stripped out later by hand. This is done to facilitate easier handling of the die cut sheets of paper during processing.
Why you should use a Die Cut
Done well, a die cut can direct the reader to the most recognizable aspects of your business or your offer. Your logo or product is the obvious place to start, but what else can you do to add a creative spark to your brand? As you look for ways to add a die cut to your piece, think about the purpose of it, and what kind of message you want to deliver. Are you looking for a classic shape, such as an effect of a family crest or scrollwork? Or perhaps something wild or unique, like the top of palm tree, a car, and the wings of a bird or even a butterfly, as seen here?
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