Finishing

It is especially important on heavier stocks used for brochures and greeting cards.

It is used for tickets, coupons and reply cards.

It is often chosen for photo-heavy pieces. Gloss can reflect light, which makes text harder to read in strong glare.

It reduces glare and is easy to write on in many cases, though colors appear slightly less vivid than gloss.

It adds contrast and texture, for example on a logo over a matte background.

It creates a reflective accent on logos, borders or text.