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Point of Purchase Displays
Point of purchase, that ideal juncture where the consumer, their money, and the register converge is a marketer's dream. Best practice for retail marketing is to engage the consumer at points of decision. A study of consumer behavior conducted by Prime Consulting Group revealed that at-retail advertising drove additional sales higher 70% of the time. What can we learn from this, class? .......Point of Purchase Display advertising works, period.
Point of purchase displays can take many forms, from an easel back table top to a simple counter card. Even a basic table tent can serve as a point of purchase tool. The case being made is that when these items are placed, they positively impact revenues.
You are smart. You probably already know the benefits of custom point of purchase (POP) displays. However, let's review, just to be thorough.
POP Display Benefits:
- Positively Impacts Impulse Buys
- Strengthens Branding
- Keeps Your Service or Product Top of Mind
- Advertises Special Promotions
- Reminds Customers of your Benefits
- Increases Market Exposure
Countertop advertising is your friend in the marketplace. Consumers are often standing in line with little to entertain them. Keep this in mind when designing your countertop display. An attention grabbing display will yield ideal results. If you're ready to get started on your point of sale display, we are prepared to exceed your expectations. Our experienced printing professionals will assist you in getting that sophisticated, polished POP that generates positive results. Call 800-930-2423
POP Display Features:
Some Point of Purchase Display Options
Standard Table Tent, Standing Triangle, Folded Stand, Die-Cut Self Stand, Brochure Holder
Are you ready to POP yet? Our printing professionals look forward to assisting you.
Just call 800-930-2423
to get answers to your questions or Get a Quote
PFL is a marketing technology company that provides printing, mailing, fulfillment, and marketing automation services to over 200,000 businesses from startups to the Fortune 500. Our 100,000 sq. ft. state-of-the-art facility provides a one-stop shop for all your company's needs, from marketing advice, design services, sustainable print and mailing solutions since 1996. Our highly qualified team of 300+ employees deliver exceptional print quality with award-winning customer service backed by our A+ BBB rating and 100% satisfaction guarantee.